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Core Direction

19/11/2025

When a whole crowd drops into squats together… you feel that energy. 🔥 Runway Run warm-up led by Cliff — getting every runner ready!

17/11/2025

3, 2, 1, go! Off to run the runway surrounded by aircraft displays. The first time the runway has been opened to a run!

RUNWAY RUN ✔️What an unforgettable morning at the Dubai Airshow Runway Run! 🌅✈️Well over a thousand runners came togethe...
16/11/2025

RUNWAY RUN ✔️
What an unforgettable morning at the Dubai Airshow Runway Run! 🌅✈️

Well over a thousand runners came together before sunrise for this one-off, once-in-a-lifetime event, moving as one community and kicking off another powerful weekend of Dubai Fitness Challenge 30x30.

Running down the runway with the sunrise behind you and a crowd full of energy — it doesn’t get more iconic.

A huge well done to everyone who showed up, pushed themselves, and created such an electric atmosphere. And a big thank you for putting this incredible event on and to all the partners .elite and all the team for helping bring this special experience to life. 🙌

See you at the next DFC event!
Let’s keep moving. 💙

15/11/2025

See you tomorrow at the Runway Run! ✈️🏃‍♂️

We’re all set for an unforgettable morning on the Dubai Airshow runway.

If you’ve secured your spot — get ready for a one-of-a-kind run, iconic views, and big event energy.

Let’s make it a morning to remember 💙

Matcha Dance Party in partnership with Soul Sessions at Smoky Beach within The Beach JBR.Come start your weekend with Le...
11/11/2025

Matcha Dance Party in partnership with Soul Sessions at Smoky Beach within The Beach JBR.

Come start your weekend with Legendary House DJ at 8am on Saturday 15 and 22 November only!

Free to join, book your slot on the Core Direction website. Get complimentary Hydote electrolytes, water and a special offer for breakfast!
.dubai

09/11/2025

The team building session today with was special with key moments shared with many inspiring employees… This moment with really stood out for many reasons…

⭕️ Progress lives outside your comfort zone
🏋🏻‍♀️ When you do anything difficult for long enough, it becomes easy.
💨 If you can control your breath, you can control your life
☝️ Having one person who believes in you can change everything
♥️ With a community behind you, anything is possible

& leading 40 incredible Dubai Airports employees through a SUP & Cold Plunge wellbeing experience… , fitness, health & happiness 😍🤩🥳

Morning matcha vibes are back! 🍵✨Join us at Smoky Beach, JBR for a Matcha Morning Party with Charl Chaka. Saturday 8 No...
05/11/2025

Morning matcha vibes are back! 🍵✨

Join us at Smoky Beach, JBR for a Matcha Morning Party with Charl Chaka. Saturday 8 November, 8.00am - 10.00am. Sunrise beats, good energy, and great company.

It’s FREE to join, so bring your friends and start your day the right way! Special breakfast and Matcha offer is available in support of Dubai 30x30. Bookings are required, book via the Core Direction website.

🎧 Music • 🌊 Beach • ☀️ Sunrise • 🍵 Matcha

SQUATWOLF X The Beach, JBR brings 30 days of FREE fitness classes in support of the Dubai Fitness Challenge 30x30. Choos...
05/11/2025

SQUATWOLF X The Beach, JBR brings 30 days of FREE fitness classes in support of the Dubai Fitness Challenge 30x30.

Choose between a wide range of activities including kickboxing, pilates, HIIT, running, cardio, stretching, Zumba and more.

Core Direction is proud to be the official booking partner.

👉 Visit our website to book your spot today.

Zumba with . Awesome music, moves and vibes.
01/11/2025

Zumba with . Awesome music, moves and vibes.

Grounding, calming, and deeply moving 🌿Sound journeys, meditation and yoga, brought such presence and energy to the AlU...
30/10/2025

Grounding, calming, and deeply moving 🌿

Sound journeys, meditation and yoga, brought such presence and energy to the AlUla Wellness Festival. Creating moments of stillness and connection that left everyone feeling lighter and renewed. 💫

🏋️‍♀️ The Dubai Fitness Challenge is back! 🏃‍♂️Now you can create your very own 30x30 challenge on the Core Direction ap...
24/10/2024

🏋️‍♀️ The Dubai Fitness Challenge is back! 🏃‍♂️

Now you can create your very own 30x30 challenge on the Core Direction app! 📲✨ Use code 30x30 to get 1 month FREE and create unlimited challenges. 🙌💪

👥 Invite your friends and community to join you in 30 minutes of exercise for 30 days! It’s time to inspire, get moving, and lead the way! 💥🚶‍♀️🚴‍♂️

🔥 Download the app to create your challenge and claim your free month now! (link in bio) ⬇️

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