
14/08/2025
𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁. 𝗦𝗰𝘂𝗹𝗽𝘁𝘂𝗿𝗮𝗹. 𝗛𝗮𝗻𝘀𝗲𝗮𝘁𝗶𝗰.
Wind, rain and harsh weather – the new PREVIER in Hamburg’s HafenCity stands strong against the elements with a striking glassfibre reinforced concrete facade. Tailor-made 3D formparts, including vertical double-U fins and horizontal parapet profiles, give the building depth and structure.
💡 Combined with large flat panels, the result is a monolithic facade that unites architectural precision with technical performance.
🎨 Six warm, finely graduated shades of red reference Hamburg’s Hanseatic brick heritage while adding a contemporary accent to the urban landscape.
📍PREVIER – Prevention Centre of BGW and VBG
👷 Architecture: Auer Weber
🏗 Facade: Rieder