AdMental

27/11/2023

In our runner up entry from Raquel Trejo we see how important catching up and supporting each other helps us manage our mental health.

This is a great reminder for men wanting to support other men with their mental health.

2023's AdMental theme was men's mental health. In this entry from our finalist Raquel Trejo we see how important catching up and supporting each other helps ...

27/11/2023

A big shout out to our winner this year Olivia Cordera and her viral video You're Not Alone.

Our theme this year was men's mental health and in our winning film Olivia shows us that when you face mental health challenges, it's the small gestures that can really make a huge difference.

Congratulations Olivia and on your scholarship to Award School.

In 2023 our theme was men's mental health. In our winning film Olivia Cordera shows us that when you face mental health challenges, you are not alone.

14/11/2023

And there we go, AdMental for 2023 is done!

Congratulations to Olivia Cordera who won the Geoff Robertson Award and scholarship to Awards School. And thanks to Raquel Trejo our runner up.

Last night we were at Braggs Theatre which was a great venue with loads of networking afterwards.

(Thanks to Charmaine Fulton from Adelaide Exposure for capturing the night.)

12/11/2023

Tickets are still available for tonight's AdMental.

Get your tickets here. 👇

Get tickets on Humanitix - 2023 AdMental hosted by Mental Health Coalition of SA. The Braggs Lecture Theatre, The University of Adelaide, Kaurna Country, The Braggs, Adelaide SA 5000, Australia. Monday 13th November 2023. Find event information.

09/11/2023

AdMental is on Monday!



Get your tickets here. 👇

Get tickets on Humanitix - 2023 AdMental hosted by Mental Health Coalition of SA. The Braggs Lecture Theatre, The University of Adelaide, Kaurna Country, The Braggs, Adelaide SA 5000, Australia. Monday 13th November 2023. Find event information.

09/11/2023

One of the most important parts of AdMental is the mentoring and support our emerging creatives get from the Advertising Industry.

Watch 2020/21 winner Dallas Rodgers' reflections on his experience with AdMental.

Dallas Rodgers is one of the 2020/21 finalist for AdMental, creating a viral video on youth mental health and wellbeing. Hear his thoughts on why he wanted t...

08/11/2023

Back in 2019 we tackled mental health in older people.

Our focus groups told us that retirement can be a lonely time because we don't really plan for it.

Check out this smart entry, done simply with the reliable vox pop.

This is the 2019 AdMental winning entry from Peter Ferris which poses the question around how we intend to age well.

07/11/2023

Have you got your tix?

We're on the count down and AdMental 2023 is not far!

Get a group of friends together and book now. 👇

Get tickets on Humanitix - 2023 AdMental hosted by Mental Health Coalition of SA. The Braggs Lecture Theatre, The University of Adelaide, Kaurna Country, The Braggs, Adelaide SA 5000, Australia. Monday 13th November 2023. Find event information.

07/11/2023

Want to know what all the hype is about?

Check out some highlights from AdMental.

07/11/2023

AdMental aims to create a social movement by selling mental health and wellbeing.

Each year we tackle a new group with a mental health message.
In the past we have created viral videos for mental illness, mental health in the workplace, older people, younger people and first responders.

This year it is men's mental health.

Get your tickets here. 👇
https://shorturl.at/yMNQ0

Get tickets on Humanitix - 2023 AdMental hosted by Mental Health Coalition of SA. The Braggs Lecture Theatre, The University of Adelaide, Kaurna Country, The Braggs, Adelaide SA 5000, Australia. Monday 13th November 2023. Find event information.

07/11/2023

This year's theme for AdMental is men's mental health.

In preparing our creative brief we gather the research and look at what we know.

Here is just some of what we found out...

05/11/2023

Have you bought your tickets yet? AdMental is nearly here!

Get your tickets here. 👇
https://shorturl.at/yMNQ0

03/11/2023

Introducing this year's host of AdMental.

Joe Godsell!

Joe is the Managing Director of TBWA Adelaide. He's a self described confident, unflappable, problem solver who loves to create engaging work with great people!

02/11/2023

We've been throwing back to our past AdMental's all week, but hey let's make it official for Throwback Thursday.

When we tackled Youth Mental Health the winner was Dallas Rodgers. Here's their entry.

This Dallas Rodgers 2021 entry for AdMental Out of Sight Doesn't Mean Out of Mind which focussed on Youth Mental Health.

02/11/2023

Let's take a peak behind the scenes of Olivia's film today.

Want to see her final film? Well you'll have to join us at AdMental on Monday 13 November.

Get your tickets here. 👇
https://shorturl.at/yMNQ0

01/11/2023

Join us on Monday 13 November at Braggs Theatre, Adelaide University as our two emerging Creatives tackle Men's Mental Health.

AdMental is in its sixth year and is an event that asks Adelaide’s emerging Advertising Creatives to produce an advertisement to “sell” mental health and wellbeing.

This is an annual event which brings together Adelaide Advertising and Design Club (AADC), Don Dunstan Foundation and the Mental Health Coalition of South Australia (MHCSA). Each year this team works on a brief that targets a specific message with previous years covering mental illness, loneliness in older people and workplace mental health and wellbeing.

The event is inspired by ‘The Pitch’ segment of the TV show ‘The Gruen Transfer’. Two emerging creatives are tasked with the same brief: create a clever and thought provoking advertisement to promote mental health for a specific demographic. Each creative is partnered with a local advertising agency, who mentor them through the process. The final advertisements are presented at the event and judged by a panel of industry experts. The winner receives the Geoff Robertson Memorial Award and a one year scholarship to Award School.

This year's brief?
Develop a 30-60 second video highlighting the need for understanding and support for the mental health of men aged 45-65 years.

The Challenge?
Lots of men have mental health challenges and there is an assumption that men have a reluctance to talk. Whereas in fact, many just need the right situation to open up.

Join us as we find out whose viral video hits the mark.

Tickets are on sale now on the link below....
https://shorturl.at/yMNQ0

01/11/2023

AdMental is in its 6th year. Would you believe it!?

Here's our very first winning ad from Black Sheep Advertising.

This is the AdMental 2017 runner up from Welbourn O'Brien showing us that mental health is everyone's responsibility.

31/10/2023

Want a sneak peak at AdMental 2023?

Here are some behind the scenes pics from Raquel's entry.

Join us on Monday 13 November to see her video in full.

Head to our events page for more info.