As a Dietitian and Personal Trainer, I’m dedicated to empowering you to feel your best both today and in the long term Together with Brett Aitken (Olympic Gold Medalist) we created the worlds largest interactive cycling website. From that website we started a business together creating websites for the fitness industry. Our site regularly got 100,000 visitors a month. Some of those websites ended
up becoming very popular, including one we made for the ex host of 'The Biggest Loser', Ajay Rochester. As part of these site we developed nutrition and training systems. Our system was even featured on a Current Affair, which was very exciting, but I have to be honest the site crashed with over 50,000 people visiting it in one hour.. Eventually I sold business the Brett, but I kept tinkering with the code and the system (based on the food groups). One thing I learned when we were creating the nutrition system is that there is no real secret to weight loss. You need to eat more fruit and veg and exercise, instead of getting tied up in the fine points. Some fruit and veg has 30 times less calories than choclolate, hence the name 30X.Fitness. I thought that really summed fitness up for me, it's about the basics. 30X is a huge difference and is a quick way to show people that by simply eating more veg that might just solve all their problems. I'm still working on the system and hope to offer it as a website solution in the not to distant future. So I think the 30X name is a great way to promote my system.
