It's Jo-Ann Greene

It's Jo-Ann Greene I'm passionate about sharing what I use and genuinely love and helping women 40+ feel good!

I'm a wife, mum of 2 teens, work part time and run a business focussed on naturally based but clinically proven and results driven products for your hair and skin.

Mid-40s has really made me think about my hair in a way I never had before - because it changed.So I started thinking ab...
23/02/2026

Mid-40s has really made me think about my hair in a way I never had before - because it changed.

So I started thinking about ingredients, about my scalp and about what I’m willing to accept as ‘just part of being in my 40s.’

If your hair feels different lately, you’re not imagining it because it happened to me too!

And there are things you can change.

Send me a message if you want to talk it through - always here to help.

19/02/2026

I never used to wear my hair up.

Partly because I didn’t think it suited me. Partly because I’ve had bad skin on and off and used my hair to hide behind.

But over the last few years, it was because my hairline had started receding. And when I wore it up, it genuinely looked like I had two bald patches at my temples. Which I didn’t want anyone to see.

Mid-40s hormonal hair changes are real, aren’t they?

Thinning around the temples is common - as is overall thinning and texture changes. But no one really talks about it.

Here’s the good news though - you don’t just have to accept it.

Look at how my hairline has filled back in. Those patches have grown back. And I’m actually happy to wear my hair up now, even if it’s only the odd time. And that feels amazing.

If your temples have been thinning like mine were, comment HAIR or send me a message and we’ll talk it through properly.

You’re not imagining it. And you’re not stuck with it.





Mid-40s, hormones shifting, hair changing 🫠Teenagers in the house. Life moving faster than I’m comfortable with some day...
18/02/2026

Mid-40s, hormones shifting, hair changing 🫠Teenagers in the house. Life moving faster than I’m comfortable with some days.

A couple of years ago I noticed my hair thinning at the temples. It had become fragile. My ponytail felt smaller. There was more hair in my brush than I wanted to admit. And it knocked my confidence more than I expected.

I remember thinking, ‘Is this just it now?’

I wish someone had told me sooner that hormonal hair changes in your 40s are common. And that you don’t just have to accept them.

I found products that genuinely helped. Slowly, my hair became stronger, healthier and fuller. It’s honestly in better condition now than it was in my 30s.

And even better? I stopped panicking every time I washed it.

Since then, I’ve supported over 50 women with thinning, postpartum and stress-related hair changes. The best part isn’t just the regrowth (although that’s incredible). It’s the relief in their messages when they say, ‘I can see new hair coming through.’ Or, ‘I feel like me again.’

Alongside that, I’ve slowly built this as a business around my part-time job and my family. Nothing dramatic. No quitting ‘real life.’ Just something that fits into the pockets of my day and has quietly covered holidays, car bills, groceries and little treats without stress.

And here’s what I’m about.

Midlife.
Confidence.
Low-tox swaps.
Family.
Normal, everyday life.

And helping women feel like themselves again.

If your hair has been changing lately…
If your temples look a little thinner in photos…
If your ponytail feels smaller than it used to…

You’re not imagining it. And you don’t have to just accept it.

If this sounds like you, send me a message and we’ll talk it through properly. I’d love to hear from you.

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Armagh, SA

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Sharing the blue bottle love

After discovering Neal's Yard Remedies Organic and using the essential oils to help my family's health, I fell in love with range! So I decided to share this love by becoming a consultant. Please check out my website and get in touch with any questions!