03/11/2025
Two years ago, I was sitting behind a laptop, measuring carbon emissions, wondering what I actually wanted to do with my life.
I searched far and wide. Drank myself into a repeated cycle to distract myself from thinking there was more out there for me. See failed attempt #1 .nz
Until I made a change. This is my story.
At first content was just an experiment, documenting a pursuit of a better self, my 75 day hard challenge. Finally putting myself first, I watched as friends laughed, called less and poked fun at what was doing. I can’t really blame them. Few months back I would have done the same.
Why stand out? Why do something different?
Going up against your past self is the hardest when you start. You are at the greatest contrast. No one believes in you and for this part of the story they are right and you are wrong.
Until they aren’t.
Three months I’d left my corporate job, built an audience to 100K from scratch, and hit $40K in my first month of coaching.
A year later, we’d served 16,000 clients, built a seven-figure business, and had our faces in Times Square.
Two years later, scaled second business to 7-figures, launching Amplify and servicing over 1,600 clients in 2 languages. Generated over 1 billion views for clients and $25 million in revenue.
And now we’re taking the next step.
We’re about to launch the first tech tool under the Amplify banner. It uses on device machine learning to analyse your camera roll and automatically turn your best clips into viral reels, in seconds.
Comment “ROLL” for early access 👀
Because the future of creation isn’t about giving people more information. It’s about giving them better tools.
Our mission is to lower the barrier to content creation. Allowing more coaches, creators and entrepreneurs to share their stories, ideas and lessons. So we can all return to the camp fire 🏕️
As always thank for all the support. It’s been a pleasure sharing this upward spiral with you. Rest assured we are just getting started.
🏕️ the campfire refers to the final (and first) resting place of humanity as outlined by in Scary Smart.
