Dr Courtney Stewart

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Dr Courtney Stewart | Food Label & Claims Expert (RNutr, PhD)
Helping food brands launch & scale with compliant labels & health claims (no $$ reprints, delays!)
👇🏼 FREE 6 mistakes costing brands thousands

05/03/2026

Chipotle Mexican Grill has launched a high-protein menu aimed at GLP-1 users.

Most brands looking at this space will copy the headline: “GLP-1 friendly.”

That’s the mistake.

The brands that win won’t build products that only make sense because GLP-1 is trending.

They’ll build products that:
• Solve a real physiological issue
• Align with their existing customer base
• Still make commercial sense if the hype cools

That’s why this works for Chipotle.

And it’s the same logic other brands internationally are following too.

Considering protein or GLP-1 positioning for your product?

Watch this reel to learn the immediate pitfalls

And comment or DM “CALL” for a free chat to pressure-test whether it’s actually viable for your product!

After reviewing hundreds of food labels, I can tell you this:Most brands are accidentally breaking at least one labellin...
05/03/2026

After reviewing hundreds of food labels, I can tell you this:
Most brands are accidentally breaking at least one labelling rule.

A claim that isn’t permitted.
A NIP that doesn’t match the formulation.
An ingredient reference that creates an implied claim.
A packaging change that accidentally breaches the Food Standards Code.

And suddenly you’re dealing with:

• Retailer pushback
• Delayed launches
• Mandatory reprints
• Distributor questions
• Or worse - a complaint that escalates to the ACCC

The frustrating part?

Most brands don’t realise there’s an issue until the product is already printed or on shelf.

That’s exactly why I created this.

The Food Label Compliance Checklist is a practical 15-minute review tool that helps you pressure-test your label before it becomes expensive.

Inside you’ll learn:

✔️ The 6 labelling mistakes that cost Australian food brands the most
✔️ What retailers and auditors check first
✔️ How to assess ingredients, claims, imagery and naming properly
✔️ How to spot risks before your next print run

It’s built from real label audits, real compliance reviews, and real situations where brands were forced to reprint packaging.

Because compliance doesn’t just protect you.

It protects your growth.

If you’re developing a product, scaling distribution, or preparing for retail conversations, this is worth checking.

Comment or DM ‘MISTAKE’ and I’ll send you the checklist! 📩

After reviewing hundreds of food labels, I can tell you this:Most brands are accidentally breaking at least one labellin...
04/03/2026

After reviewing hundreds of food labels, I can tell you this:
Most brands are accidentally breaking at least one labelling rule.

Most founders assume their biggest risk is product development, marketing, or distribution.

In reality, the thing that quietly derails food brands is labelling compliance.

A claim that isn’t permitted.
A NIP that doesn’t match the formulation.
An ingredient reference that creates an implied claim.
A packaging change that accidentally breaches the Food Standards Code.

And suddenly you’re dealing with:

• Retailer pushback
• Delayed launches
• Mandatory reprints
• Distributor questions
• Or worse - a complaint that escalates to the ACCC

The frustrating part?

Most brands don’t realise there’s an issue until the product is already printed or on shelf.

That’s exactly why I created this.

The Food Label Compliance Checklist is a practical 15-minute review tool that helps you pressure-test your label before it becomes expensive.

Inside you’ll learn:

✔️ The 6 labelling mistakes that cost Australian food brands the most
✔️ What retailers and auditors check first
✔️ How to assess ingredients, claims, imagery and naming properly
✔️ How to spot risks before your next print run

It’s built from real label audits, real compliance reviews, and real situations where brands were forced to reprint packaging.

Because compliance doesn’t just protect you.

It protects your growth.

If you’re developing a product, scaling distribution, or preparing for retail conversations, this is worth checking.

Comment MISTAKE and I’ll send you the checklist.

One image can quietly undo months of work.Retailers don’t want compliance risk on shelf.Distributors don’t want stock pu...
04/03/2026

One image can quietly undo months of work.

Retailers don’t want compliance risk on shelf.
Distributors don’t want stock pulled.
Printers don’t refund large runs.

And regulators don’t assess your label in isolation - they assess what a reasonable consumer would take away from it.

If your front-of-pack suggests “real fruit” but you’re using flavouring or concentrate… you’re exposed.

This isn’t about fear.

It’s about building brands that scale without regulatory friction.

Because compliant brands move faster.

Comment “MISTAKE” to download 'The six biggest mistakes food brands make with labelling & health claims'

Most brands don’t have an evidence problem.They have an organisation problem.When companies have studies saved everywher...
27/02/2026

Most brands don’t have an evidence problem.
They have an organisation problem.

When companies have studies saved everywhere and need to respond to policy consultations, develop health professional resources, or substantiate positioning, it becomes a scramble.

Time-consuming.
Inefficient.
Reactive.

So instead of solving one claim at a time, we built something bigger:

A complete, structured, searchable scientific dossier covering their entire key ingredient category.

Every study since inception.
Full texts collated.
Relevant data extracted.
Organised for real-world use.

The result?

Not just compliant substantiation under the Food Standards Code, but a strategic internal asset that now supports innovation, positioning, and faster decision-making.

This is the difference between chasing evidence… and building infrastructure.

If you're scaling and want your claims defensible from day one:

Want to chat about how we can do this for you?
Comment 'CALL' and let's chat

Most food brands get this wrong:The Food Standards Code isn’t a list of things you can’t say.It’s a framework for how yo...
25/02/2026

Most food brands get this wrong:

The Food Standards Code isn’t a list of things you can’t say.
It’s a framework for how you’re allowed to say things, clearly and credibly.

What I see instead?

Brands either over-claim and create risk…
Or under-claim and erase their own value.

Both are expensive.

The brands that scale confidently understand where the Code is prescriptive, and where it gives them room to move. They align formulation, evidence, wording, and mandatory information so their label tells one consistent story.

Compliance isn’t the enemy.
Not understanding it is.

Download The six biggest mistakes food brands make with labelling & health claims
Comment “MISTAKE”, and I’ll send it to you.

Most claim issues don’t come from a lack of studies.They come from misinterpreting what those studies actually show.Appe...
20/02/2026

Most claim issues don’t come from a lack of studies.
They come from misinterpreting what those studies actually show.

Appetite research is a classic example.

If you don’t separate outcomes,
If you aggregate data that shouldn’t be combined,
Or if you rely on graphical trends without values, you’re not building a defensible claim.

You’re guessing.

This is why evidence needs to be analysed before claims are drafted, not after packaging is finalised.

👉 Want to chat about how we can do this for you?
Comment “CALL” and let’s chat.

Address

Brisbane, QLD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

https://calendly.com/nprconsulting/collaboration/

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