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Frances Scadden: Your Content Partner

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Frances Scadden: Your Content Partner

Content Creator 🎬 Helping businesses tell their story on camera. Book a FREE Call
https://calendly.com/frances_scadden/how-a-content-creator-can-help-you

04/01/2026

I’m inspired by those reels too.
The cinematic ones.
The perfectly timed cuts.
The “how did they even film that?” energy.

They’re fun to watch.
They are inspiring.

But they’re built for creators.

For people whose job is content — filming, editing, performing, refining.
Not for service-based businesses trying to run a business and stay visible.

That style of content doesn’t make posting easier.
It doesn’t make content quicker to produce.
And most of the time, it doesn’t even get posted.

It sits on your phone.
In a folder.
Waiting for “when you have more time”.

So let those reels stay what they are — inspiration.
Enjoy them. Save them. Appreciate the craft.

Just don’t let them become the standard you measure yourself against.

Service businesses don’t need cinematic performance.
They need content that fits around real work and actually gets shared.

Different goals. Different game.

02/01/2026

January is when creating social media content starts stealing time again.

And it’s usually the second week of January when it creeps back in.

You tell yourself,
“I’ll sit down and sort content properly this year.”

And suddenly you’re:
– saving posts
– rewriting captions
– second-guessing what to say
– thinking about content when you’re meant to be working

Content becomes a background task you never quite finish.

If it keeps living in your head, it’s costing you time — even when you’re not posting.

That’s the truth that most businesses don’t consider.

24/12/2025

Came back from a few days camping.

No content.
No posting.
No keeping up.

And the business didn’t fall apart.

If anything, things felt clearer.

We tend to think visibility comes from being online more.
But a lot of clarity comes from stepping away.

Doing business is your content.
The work.
The thinking.
The pauses in between.

This time of year doesn’t need noise.
It needs presence.

16/12/2025

December doesn’t have to be all-or-nothing for your visibility.

I’m seeing and hearing service-based businesses talk about two options right now:

Either pushing and hustling to get their social media done before Christmas…
or ghosting it completely until January.

And honestly, neither of those feels great.

What I notice is that when businesses disappear in December, January often feels heavier than it needs to.
Not because anything went wrong...but because it feels like you’re starting again.

You don’t need to post more.
You don’t need to sell.
You don’t need to force content before the year ends.

Staying lightly visible can be enough.

A few real moments.
A bit of reflection.
Just enough presence so January doesn’t feel like starting from scratch.

For service-led businesses especially, visibility works best when it fits around real work and real life...not when it becomes another thing to keep up with.

December doesn’t need big content.
It just needs you to stay connected.

22/11/2025

December hits, inboxes explode, and visibility pressure kicks in — but showing up online shouldn’t come at the cost of peace.

That’s why I created The Calm & Consistent Content Day — a half-day filming and strategy session designed to take the pressure off while keeping your content on.

We’ll record 15 short-form videos, build your content plan, and schedule everything in Metricool, so your December–January content runs while you rest.

Because when 2026 arrives, you deserve to feel refreshed, not scrambling.

🎥 Pre–Black Friday offer: $597 (normally $897)
📍 Brisbane sessions — limited spots available.
DM CALM for details or tap the link in bio.

18/11/2025

Every woman in business deserves a proper break in December —
not the “I’m on holiday but still posting content from my phone” version.

But staying visible can feel like one more responsibility stacked on top of everything else you're already carrying at the end of the year.

So I created the Calm & Consistent Content Day —
a half-day where we plan, film, and schedule your December–January content so you can actually switch off.

🎥 15 short-form videos (captured in my Brisbane studio)
🗓️ 2-month content plan
⚡ Metricool scheduling done
🎬 Bonus B-roll gallery
✨ Real holiday mode activated

Pre–Black Friday Price: $597 (normally $897)
Very limited spots.

DM DAY and I’ll send the link.

17/11/2025

You don’t need to choose between rest or visibility.
You can have both.
The Calm & Consistent Content Day is designed for women in business who want December to feel lighter - without disappearing online.

🎥 3-hour filming (at my Brisbane studio) + strategy
📲 15 videos (talking head + B-roll)
🗓️ December–January content plan
⚡ Metricool scheduling done
📁 Bonus B-roll folder

Pre-Black Friday Price: $597 (normally $897)
Very limited spots, because it's just me filming.
DM CONTENT DAY for the link.

05/11/2025

People overcomplicate content creation like it’s some corporate production.

HONESTLY...the most scroll-stopping content usually happens when you’re being yourself and hitting record.

These are my slightly unhinged rules for creating content that feels real, not rehearsed.

Because the truth is - your audience doesn’t need another polished highlight reel.
They want to feel you - your thought process, your quirks, your truth in motion (yep all the stuff that you think is boring).

That’s the difference between “posting for visibility” and creating for connection.

👇 Want to see what that looks like for your brand?
DM me CREATE and I’ll show you how a filming day with me works.

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