Chief Exercise Officer

11/08/2025

FAT LOSS LIES YOU’VE BEEN SOLD

Don’t fall for the complex things that fail

Simplicity
Systems
Structure

That’s honestly how it’s done

Sure there’s some complex things at the tail end of getting to specific a body composition or elite performance

But this post isn’t about that

It’s for those trying to get in shape

Feel better

Think better

Get rid of fat

Build lean muscle

Hope it helps

Johnny

07/07/2025

Rob gained 6KG of muscle and dropped 4KG body fat… Mad.

Rob came to me lacking progress with his training. He was following a plan, he had some structure, but he had plateaued.

We had a great chat (on a Roadmap call) about exactly where his issues were.

Sometimes things can seem complex for you but when you chat to a coach, we can see things from a different angle.

We set Rob up with a clear plan which he stuck to meticulously.

The result?

“This is the entire time I trained on your program.”

* 6KG muscle gain
* 4KG body fat loss
* Fitter, stronger, healthier and smiled through most of it

Great work Rob!

Go to the link in my bio if you want to find out more.

07/07/2025

Happy to be supporting development of young athletes at Brisbane State High School with my company donating 2 x coaching packages for their fundraising raffle.

Growing up, sport was such a big part of my life and in particular playing representative basketball. Teamwork, commitment and discipline are all skills that carry on now in my life and it started way back when.

If you wish to support the school and go in the draw to win some great prizes make sure you grab some tickets.

BSHS RUGBY: WIN EPIC RAFFLE PRIZES

12/06/2025

Anthony had the career dialled in.

High-performing corporate role. Leading a team.

Two kids and wife at home. Real responsibility on both fronts.

But for over a decade, he sat above 100kg with no real structure.

No consistent training.
No plan for food.
No time carved out for himself.

Just stress, long days, and a body that wasn’t reflecting the man he knew he was.

We changed that.

Clear direction.

A simple training system that worked around his schedule.
A nutrition plan that fuelled him properly — not one that left him starving.
And the accountability to follow through when life got busy.
Now?

He’s down from 105.7kg to 89.8kg.

He’s stronger, sharper, and locked in for his next phase — body recomposition.

This is what happens when men like Anthony stop winging it and start operating with intention.

Want to do the same?

Hit the link in my bio or DM me and I’ll show you how we do it.

07/06/2025

Too busy to train? That mindset’s a trap.

Discipline isn’t just for the gym — it’s for life.

And when you neglect your body, other things start slipping too.

This is for the men who are done pretending.
Who want strength, structure, and a system that holds.

🧠 Clarity
💪 Strength
📲 Accountability
⏳ Time freedom

That’s what we build inside The CXO Movement.

👇 Hit the link in bio if you’re ready to lead yourself first.

03/06/2025

https://youtu.be/r_30pFWKnZo?si=lXByswdduAdp898i

Tired of guessing your way through fat loss, training, or staying consistent?Let’s change that.👉 Book a free 15-min strategy call here: https:https://link.c...

20/05/2025

Fat Loss Mistakes Men Make (and how to avoid them)

I see it all the time.

Men crushing it Monday to Friday, then blowing it on the weekend.

Eating clean—but not seeing change.

Training hard—but still stuck.

Here’s why:

Fat loss doesn’t come from being perfect.

It comes from being *consistent* with the right system.

Here are 5 fat loss mistakes I see every week:

- Eating “healthy” but not watching calories
- Weekend blowouts
- Too much cardio, not enough lifting
- Short-term shredding plans
- Relying on motivation instead of systems

Fix these and your results change—fast.

If you want the full framework I use with my clients - DM me ‘BLUEPRINT’ and I’ll send it to you.

Johnny

20/05/2025

https://youtu.be/NBCcEusmyX0?si=Eok4SW8MXsFTv1fE

If you would like to access a free 15 minute 1:1 call with me to identify if any of my FREE resources can help you, you can book in here.https://link.chiefex...

12/05/2025

Your circle’s too wide - or it lacks depth.

More mates doesn’t mean more growth.

It used to be about numbers.

Now it’s about depth.

Some don’t want change.

Some don’t want results.

That’s OK — this post isn’t for them.

This is for the ones who want more:
🛠 Growth
💪 Strength
🎯 Discipline
🔥 Mastery

You don’t need a crowd —You need a crew.

One that pushes you.

Holds you accountable.

Keeps it real.

That’s what we’ve built with The CXO Movement.

🚪 The door’s open.

🔗 Hit the link in bio if you’re ready to lock in with real ones.

03/05/2025

I used to hate the discomfort that came with growth.

Now I run toward it.

Most people chase comfort. The path of least resistance. It feels easy—until it costs you everything that matters.

I’m not perfect, but I am committed:
You’re not here to waste your life being comfortable and stuck.

Feeling too comfortable?
Audit these:

Training – No training = soft body, weaker mind.
(3x45min sessions is enough to stay sharp.)

Nutrition – Skipping meals or takeout = energy drops.
(Use a measuring cup for oils—easy calorie win.)

Alcohol – “Just one” becomes a habit.
(No drinks on school nights = simple boundary.)

Sleep – 6 hours isn’t enough.
(Aim for 7+ hrs. You’ll feel it.)

Stress – Scattered mind. No reset.
(Create quick daily wind-down moments.)

Time with your partner – “Later” often becomes never.
(Schedule daily, weekly, monthly connection.)

With every client, there’s always one next step that matters most.

Find it. Do it.
Then momentum builds.

Getting in shape won’t fix everything.
But it gives you the edge to handle anything.

7 years married to Mel this week.
Grateful, proud, and present.

Big week closed out. Time for rest, good food, and time with my woman.

See you next week.

24/04/2025

Andrew is a hyper-successful business owner
He left his corporate gig a few years back and founded his own e-commerce company

The day ​ to day grind of being a CEO 𝘊𝘩𝘪𝘦𝘧 𝘌𝘝𝘌𝘙𝘠𝘛𝘏𝘐𝘕𝘎 𝘖𝘧𝘧𝘪𝘤𝘦𝘳) got him ultra-focused on business… and not a lot else

Great husband, a great father, giving his all…
But his body, his face and his mindset were telling a different story…

He used to play footy and was fit, strong and ripped back in the day…

Now

32 years old, married man with 2 young kids
He was smashing it in his business, but neglecting his health, fitness and mindset

… and you could tell

I did our onboarding process and got him focussed on the key metrics that I know move the needle for these blokes

❌ He didn’t have a plan or structure for training
❌ He didn’t know what to do for his RNR to keep him balanced
❌ He didn’t know how to fuel himself well
❌ He was making gains in the bank account but his health was clearly on a downhill spiral

​Then he reached out to me…

We got to work…

Boom

Look at him now

🚀 Check out the smile
🚀 Check out the rig
🧠 And you should see his day-to-day mindset and the conversations we have now…

💰Not to mention the business has had its biggest month ever…

⚔️ for the last 12 MONTHS IN A ROW

That’s right

​Direct correlation between sorting out his fitness and health and making growth in the business

Listen to Andrew’s feedback

Go to the link in my bio if you want to find out more.

22/04/2025

TO THE GUY THAT AVOIDS THE MIRROR