10/06/2020
CrossFit is dead, long live CrossFit!
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The last week I’ve been a bit inactive on social media as I’ve been nursing a few injuries etc. but that’s another post.
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For now there are more pressing matters in the world and the (ex) CEO of CrossFit just tarnished the entire reputation of the CrossFit community in one stupid tweet!
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CrossFit is not one person, sure one guy (and with the help of others) may have started the whole thing but as with all things, every journey starts with a single step. Those steps have brought us so far, with millions of members across the world and tens of thousands of gyms endorsing the brand we all love. As I said, it’s a community.
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These communities around the world were already in a tough spot with the global pandemic forcing closures etc. Our community has always been there with the lockdowns, but actually getting back to the box and seeing and training with others is going to cement that sense even more. So show your support for your local box by lending a hand, paying your dues, or even just messaging an owner to check in with them. It all counts towards keeping our communities alive.
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If the ‘Glass Man’ believed in what he says when he says he’s sorry etc he’ll do the right thing and step aside and disassociate himself from the company.
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In most of our lives we’re only as good as our last screw up. If I was to do anything that classed as gross misconduct I’d be sacked immediately with no financial recompense. You can bet your ass that the Glass man isn’t not being financially looked after even though he has ‘Retired’!
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And I bet that will be the biggest key to whether people and affiliates disassociate or not.
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The rebrand needs to start from the top down and I although extremely disappointed with how this has all came about hope that we all as a community bounce back to show the world how awesome this sport is.
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C2C
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**t