Shannon Bond Fitness

Shannon Bond Fitness Elite body and mindset transformations for high-performing men. The complete framework. 🥇

That’s where we come in. Here are 2 ways to contact us. 😊

1.

Fitness, nutrition, and mindset coaching with the structure and accountability high performers need to win. 🧠 Are you a busy Executive or CEO experiencing low energy, stress, and poor cognitive function or sleep quality?🚀

'If you're a professional seeking to increase your lifespan, improve your health, and optimize your performance.'

DM Me The Word 'SHARP' For Info OR book a free Health Audit Call below. Stop making excuses and achieve your best physical & mental self.. 💯

Instead of struggling alone, get expert guidance and support. Used by executives, CEOs and entrepreneurs around the world:

✔️We assist you in achieving a healthier lifestyle.
✔️We can show you how to improve your quality of life.
✔️ We help unlock your potential and perform at your peak every day with our proven blueprint
✔️ We can assist you in enhancing all your health indicators while improving longevity.
✔️ Develop powerful daily habits to live longer. At our core, we empower you to boost your energy levels and enhance productivity, all while achieving your ideal level of health and wellness. So, if you’re looking for help with:

▪️The Optimal Nutrition Plan for Your Goals
▪️A 100% individualised training program
▪️Optimising sleep and cognitive function
▪️ Full assistance and direction at every turn
▪️ Full accountability from myself and the team
▪️ A guaranteed life changing transformation or your money back

You're ready to stop wasting time? BOOK A FREE HEALTH & PERFORMANCE AUDIT:

I won't sell you anything. No obligations. No pressure. 👆

Let me see if I can help

https://www.icarus-project.com/


2. PRIVATE CONVERSATION:

Send me a DM and let’s spark up a conversation about you, your situation, and how we can help.

Stop managing your symptoms and start auditing your engine.In business, you wouldn’t accept a financial report that just...
17/02/2026

Stop managing your symptoms and start auditing your engine.

In business, you wouldn’t accept a financial report that just says you aren't bankrupt.

You’d want to see the margins.

The growth.

The overheads.

The leaks.

Yet most high-performing men accept a not sick diagnosis as a clean bill of health.

They settle for a 40% version of themselves because a piece of paper says they are in the green.

But in range is a baseline for the masses.

It’s not a blueprint for a leader.

Imagine looking at a dashboard that actually reflects your ambition.

Instead of wondering why you’re crashing at 2pm, you see exactly which input is missing.

Instead of guessing why the gym isn't working, you see the hormonal data that's holding you back.

You move from a defensive strategy to an offensive one.

You stop hoping you’ll feel better and start ensuring it.

What happens to your output when your biology is no longer a bottleneck?

The brain fog clears before your first coffee hits the desk.

Your recovery catches up to your work ethic.

You regain that relentless edge ...

the one that feels like you're playing the game on easy mode.

This isn't a miracle.

It's an optimization.

It’s what happens when you treat your bloodwork like a high-stakes audit.

You find the gaps.

You fix the inputs.

You maximize the output.

The version of you that is sharp, lean, and energized isn't gone.

He’s just buried under bad data.

It’s time to stop guessing and start leading from the front again.

If you’re ready to see what your real capacity looks like, DM me "OPTIMAL" and let’s look at the data.

Your money is a legacy.Your health is the vessel that lets you enjoy it.Most men spend their 40s and 50s trading their v...
16/02/2026

Your money is a legacy.

Your health is the vessel that lets you enjoy it.

Most men spend their 40s and 50s trading their vitality to build an empire.

They assume they can just buy it back later.

But you can’t out-earn a declining heart or a fading spark.

The real wealth isn't the number in the bank.

It’s the capacity to actually use it.

Imagine it’s ten years from now.

You’ve reached the summit of your career.

The business is scaled.

The exit is signed.

Now, look at the man in the mirror.

Is he the one boarding the plane for the ski trip in Japan?

Is he the one leading the family hike through the Italian Alps?

Or is he the man who has to stay back at the hotel because his knees can't take the slope and his heart can't take the altitude?

Don't build a life you're too tired to live.

The Future You is either going to thank you for the foundation you laid today

or he's going to pay the price for the shortcuts you took.

Optimization isn't just about looking better in the boardroom.

It’s about ensuring that when you finally have the time, you still have the body to match the ambition.

It’s about keeping the engine as pristine as the exterior.

High testosterone.

Low inflammation.

Sharp cognitive function.

This isn't just health.

It’s your long-term infrastructure.

You’ve spent decades becoming a leader.

Don't let your biology be the one thing that forces you into early retirement.

Build the capability now so you can lead from the front for the next forty years.

If you’re ready to secure your physical future, DM me "CAPABLE" and let’s talk about the long game.

You aren't training for summer.You're training for the next 40 years.Short-term goals are great. Wanting to look good at...
06/02/2026

You aren't training for summer.

You're training for the next 40 years.

Short-term goals are great.

Wanting to look good at the beach is fine.

But the men I work with are playing a much bigger game.

They are building the infrastructure for the second half of their lives.

Think about the wealth you are building right now.

The freedom you are working so hard to secure.

What is the point of all of it if you are too frail to enjoy it?

Imagine your 70s.

Not sitting in a chair watching life go by.

But hiking the trail.

Skiing the run.

Playing with your grandchildren without pain.

That reality isn't luck. It is built today.

By preserving muscle. By optimizing bone density.

By managing metabolic health.

You are treating your body as the vessel that carries your legacy.

Make sure it's built to last.

If you’re ready to play the long game,

DM me "LEGACY" no pitch, just a conversation.

The 3pm version of you should be just as dangerous as the 9am version. No caffeine required.Walk through most offices in...
05/02/2026

The 3pm version of you should be just as dangerous as the 9am version.

No caffeine required.

Walk through most offices in the afternoon.

You see the fade.

The glazed eyes.

The decision fatigue.

The line for the coffee machine.

Men trying to chemically force their brains to stay online for the last stretch.

Now imagine a different reality.

3pm hits and you feel exactly the same as you did at breakfast.

The brain fog never comes.

The energy is stable.

Consistent.

Relentless.

You pick up the phone to close a deal and your voice has power.

You review the strategy document and you catch the details others miss.

You aren't watching the clock.

You're just executing.

This is what happens when you trade stimulants for biological optimization.

When you fix the inputs blood sugar, hydration, cortisol, sleep the machine runs all day.

This is your competitive advantage.

While they are fading,

you are lapping them.

Don't settle for a half-day of peak performance.

Demand the full day.

If you’re ready to secure that edge,

DM me "EDGE" and let’s talk.

He’s still in there. The athlete. The competitor. The machine.You didn't lose him. You just buried him under twenty year...
04/02/2026

He’s still in there.

The athlete.

The competitor.

The machine.

You didn't lose him.

You just buried him under twenty years of building a career.

Under late nights.

Client dinners.

Airport lounges.

Stress.

But you feel him sometimes.

When you catch a glimpse in the mirror and remember what you used to look like.

When you get that urge to push yourself, but your body says not today.

Most men let that guy die.

They accept the Dad Bod as a badge of honor for their success.

Refuse that trade-off.

Imagine waking him up.

Stripping away the inflammation and the fatigue.

Building the engine back up.

You put on a suit and it hangs differently.

You walk into a room and you take up space.

You have the physical capability to back up your mental drive.

You don't have to choose between being a successful executive and a physical weapon.

You are meant to be both.

It's time to get relentless again.

If you’re ready to bring him back,

DM me RELENTLESS and let’s talk.

Your kids don't want your money. They want your mood.We spend decades grinding to provide for them.The private schools.T...
03/02/2026

Your kids don't want your money.

They want your mood.

We spend decades grinding to provide for them.

The private schools.

The holidays.

The big house.

We tell ourselves we are doing it for them.

But if you walk through the door at 6pm stressed, short-tempered, and exhausted...

They don't care about the house.

They just know that Dad is grumpy.

They know to stay out of the way.

Imagine changing the currency you bring home.

You walk in and you are light.

You have the patience to listen to the long, rambling story about their day.

You have the energy to wrestle on the carpet.

You are the source of fun in the house, not the source of stress.

That is what they will remember.

Not the things you bought.

But the way you made them feel when you walked in the room.

You can be the provider AND the present father.

But you need the energy to power both roles.

If you’re ready to be the dad who brings the good energy home,

DM me YES and let’s make it happen.

He thought his physical peak was back in the military. He was wrong.Most men look at their 20s or their service days as ...
02/02/2026

He thought his physical peak was back in the military.

He was wrong.

Most men look at their 20s or their service days as the glory days.

The benchmark they accept they will never hit again.

Chris didn't just hit the benchmark.

He shattered it.

Look at the result. Stronger now than he was then.

More muscle.

Less fat.

A rebuilt, athletic frame.

But the photo only tells half the story.

It doesn't show the energy that lasts until bedtime.

It doesn't show the laser focus in his business.

It doesn't show the feeling of being totally unstoppable.

He isn't just in shape for a busy executive.

He is operating at an elite level, period.

The data backs it up:

Down 9kg of body fat.

Up 5kg of lean muscle.

In just 16 weeks.

Without spending hours in the gym.

He didn't find a way to turn back the clock.

He found a way to upgrade the machine.

His best years aren't in the rearview mirror.

They are right now.

If you're ready to surpass your younger self,

DM me "PEAK" and let's talk.

You audit your business finances quarterly. When was the last time you audited your biology?You know your P&L down to th...
28/01/2026

You audit your business finances quarterly.

When was the last time you audited your biology?

You know your P&L down to the cent.

You know your customer acquisition cost.

You know your churn rate.

But you have no idea what your testosterone levels are.

You don't know your inflammation markers.

You don't know how your liver is actually handling that client dinner wine.

You are the CEO of a multimillion-dollar

asset your body and you are flying blind.

Feeling okay is not a strategy.

That’s like saying your business is doing okay because the checks haven't bounced yet.

Imagine seeing the dashboard.

50+ markers telling you exactly what is happening under the hood.

No guessing.

No GP normal.

Just cold, hard data.

And then, just like in business, you optimize.

You pull the levers.

You fix the bottlenecks.

You improve the inputs.

Suddenly, the machine runs smooth.

The output doubles.

The fatigue vanishes.

Treat your body with the same professional respect you treat your company.

The ROI is infinite.

If you want to see the real data, DM me "DATA" and let’s start the audit.

I don't train to look good on the beach this summer. I train to run with my grandkids in 20 years.Short-term goals are f...
23/01/2026

I don't train to look good on the beach this summer.

I train to run with my grandkids in 20 years.

Short-term goals are fine.

Wanting to fit into your old suit is a good start.

But the real game is longevity.

It’s about the decades ahead.

Most men accept a slow loss of mobility.

They accept that one day, they’ll be the grandpa who watches from the chair.

"Don't run too fast,

Grandpa can't catch you."

Refuse that future.

Imagine being the grandfather who is in the surf.

The one climbing the treehouse.

The one hiking the trail.

The one who is still the strong, capable patriarch of the family.

That reality is built today.

It’s built by preserving muscle mass.

By optimizing bone density.

By keeping inflammation low and metabolic health high.

You are building a legacy of capability.

You are showing your children and their children what is possible.

Don't just leave them money.

Leave them memories of a man who was always there, and always capable.

If you want to build a legacy that lasts, DM me "LEGACY" and let’s plan the long game.

You fire employees who operate at 40% capacity. So why is that acceptable for the CEO?You hold your team to high standar...
22/01/2026

You fire employees who operate at 40% capacity.

So why is that acceptable for the CEO?

You hold your team to high standards.

KPIs.

Deadlines.

Performance reviews.

If someone showed up brain-fogged, tired, and slow every day, you’d manage them out.

Yet, most executives tolerate that exact performance from their own bodies.

They accept the 2pm crash.

They accept the decision fatigue.

They accept the reliance on caffeine to function.

They think it’s the cost of doing business.

It’s not.

It’s a liability.

Imagine the ROI of a CEO who operates at 100% all day.

The clarity to make the big decision at 4pm on a Friday.

The energy to rally the team when morale is low.

The stamina to handle a crisis without burning out.

Your health is business infrastructure.

It is the foundation that everything else is built on.

When the leader speeds up, the company speeds up.

When the leader is optimized, the culture shifts.

Treat your body like the primary asset it is.

If you’re ready to lead from the front, DM me "LEADER" and let’s talk.

Stop taking supplements because a podcast told you to. Stop guessing with your biology.I see high-performing men running...
21/01/2026

Stop taking supplements because a podcast told you to.

Stop guessing with your biology.

I see high-performing men running their bodies on hearsay.

A multivitamin here.

Some fish oil there.

Maybe some TRT because a mate at the golf club suggested it.

You would never run your business this way.

You wouldn't make a million-dollar investment based on a rumor.

You’d demand the balance sheet.

You’d look at the data.

Your body requires the same level of due diligence.

Imagine looking at a dashboard that tells you exactly what is happening under the hood.

Not 5 markers from a standard GP panel.

But 50+ markers of in-depth biological data.

You stop guessing.

You start engineering.

You know exactly which nutrients you’re deficient in.

You know exactly where your hormones are sitting.

You know exactly what inflammation looks like in your system.

And then you fix it.

With precision.

The result isn't just feeling better.

It's the confidence of knowing you are fully optimized.

Operating on facts, not feelings.

If you want to see what your data is actually telling you, DM me "DATA" and let’s have a conversation.

Most CEOs manage their time.The best ones manage their biology.You have dashboards for your revenue. You have systems fo...
19/01/2026

Most CEOs manage their time.

The best ones manage their biology.

You have dashboards for your revenue.

You have systems for your operations.

You have KPIs for your team.

But the most critical asset in your portfolio your body is running on guesswork.

Imagine if you treated your physiology with the same ruthlessness you treat your P&L.

Not guessing.

Optimizing.

You wake up and the energy is instant.

No coffee required to boot up the system.

You walk into the 10am boardroom briefing and you’re the sharpest mind in the room.

The afternoon slump?

It doesn't exist.

While your competitors are fading at 3pm, reaching for sugar or caffeine, you’re hitting your second stride.

Decision fatigue disappears.

Your mood stabilizes.

Your capacity for stress doubles.

This is the Executive Edge.

It’s not about working more hours.

It’s about getting more out of the hours you work.

The men I work with don’t just want to look good in a suit.

They want to operate at a level that makes the competition uncomfortable.

When you fix the inputs, the output takes care of itself.

If you’re ready to secure your competitive advantage, DM me "EDGE" and let’s talk.

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Gold Coast, QLD

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