31/05/2026
World No To***co Day 2026: “Unmasking the appeal – countering ni****ne and to***co addiction.”🚭
The campaign aims to expose how the to***co and ni****ne industry continues to reinvent and repackage its products to hook a new generation, particularly children and adolescents, while evading stronger to***co control measures worldwide. ✊🌏
The 2026 campaign aims to:
💪 Raise awareness of the to***co and ni****ne industry’s evolving strategies
💪 Advocate for stronger policy action to protect youth through bans on flavours, advertising and promotion
💪 Prevent addiction and reduce demand by equipping the public – especially youth – with the knowledge and tools to resist industry manipulation and access evidence-based cessation support
For more information visit: https://www.who.int/news/item/17-10-2025-world-no-to***co-day-2026--unmasking-the-appeal---countering-ni****ne-and-to***co-addiction
"We all know the threat, don't live with the regret"
***coDay