17/03/2025
The Language of Care: What horse massage therapists should avoid in client communication
As a horse massage therapist, your role is not only to enhance the physical well-being of the horses in your care but also to foster strong relationships with their owners. Effective communication is key, but it's equally important to be mindful of the language we use. Certain phrases or terminology can unintentionally create misunderstandings, convey the wrong message, or even alienate clients.
In this blog, we’ll explore the types of language that horse bodyworkers should avoid when interacting with clients. By steering clear of these phrases, you can ensure that your communication remains clear, compassionate, and supportive, ultimately leading to a better understanding of your work and the benefits it brings to their equine companions as well as staying within the realms of what's legal and appropriate.
Let’s dive into the common pitfalls and how to navigate them with sensitivity and professionalism.
Firstly, there are a number of titles that horse massage therapists should not be using unless they are university qualified in these areas:
Chiropractor - Must be a qualified human chiropractor or equine veterinarian qualified in horse chiropractic
Osteopath - Must be a qualified human osteopath or equine veterinarian qualified in horse osteopathy, or have completed the university equivalent osteopathy course.
Physiotherapist - Must be a university qualified physiotherapist
In some states of Australia there are also rules over acupuncture and wether this can be administered by a non veterinarian. Please contact your local vet board to check
There are also terms that I hear thrown around regularly and inappropriately that may be misleading for clients, and are words that massage therapists should no be using.
The biggest one being "diagnose"! We tell all our students that nobody but a vet can diagnose a horse, but I still hear regularly things like, "the massage therapist diagnosed my horse with kissing spines" or something along those lines. In fact most things that are "diagnosable" require "diagnostics" such as x-ray, blood tests etc so this is not even a term that has a more appropriate word to be used, it's just something that can not be done!
Therapists can observe, evaluate, assess, and recommend and thats about it.
The other area of miscommunication is in what treatment is used. Horse massage therapists massage.....massage is the manipulation of tissues for relaxation or therapeutic purposes. It does not involve adjustments, skeletal manipulations, alignments, cracking, popping a joint back in etc. All massage therapists do is massage! Unless of course they use therapeutic tools as well, but even in this case they will be along the lines of red light, PEMF, laser, cryotherapy etc and not the modalities that are protected as per above.
Really in order to be on the safe side it pays to use words that cannot be confused with those above. Massage therapists can observe, they can feel, they can suggest, they can recommend, and most importantly they can refer on to a vet if they feel that what is happening with the horse is beyond their realm of experience.