Generation Her

21/04/2026

Opening tomorrow!

21/04/2026

In 2012, there was just one Endorsed Midwife in Australia.

By December 2025, there are 1,628.

This is what progress looks like.

Endorsed midwives are more than a number — they are a growing force of highly skilled clinicians providing accessible, holistic, and relationship-based care to women and birthing people across diverse settings.

At Generation Her, we see this growth as a powerful signal:
✨ More access to care
✨ More informed choices
✨ Stronger, more sustainable models of care

And we’re here to support what comes next — through education, connection, and capability-building for the workforce driving change.

Because the future of maternity care isn’t centralised.
It’s connected, skilled, and led by clinicians like you.

12/04/2026

Why Endorsed Midwives Matter 💛
We all know the maternity system is under pressure.
Hospitals are stretched. Women and birthing people are often sent home before they feel ready. Intervention rates are rising. Midwives are burnt out, constrained by policy, and too often unable to work to their full scope.
And in many areas, maternity services are shrinking—meaning longer travel, fewer choices, and sometimes no local care at all.
But there is another way… 🌿
Endorsed and privately practising midwives (PPMs) are providing care beyond hospital walls—care that is flexible, relational, and built around what women and families actually need.
✨ Longer, more meaningful appointments
✨ Continuity of care from pregnancy through to weeks after birth
✨ Support in the home environment
✨ Clinical autonomy, including prescribing and referrals
✨ Care that centres the woman—not the system
This is community-embedded, decentralised care—and it works.
It’s not new. Midwives have supported women in homes, communities, and remote settings for generations. And we know this model leads to:
💛 Healthier mums and babies
💛 Higher breastfeeding success
💛 Lower intervention and birth trauma rates
💛 Greater satisfaction—for both families and midwives
And yet… it’s still hard for midwives to become endorsed and step into private practice.
If we want better outcomes, we need to support this pathway.
Because this isn’t just about midwives—it’s about creating a system that truly supports women, strengthens families, and builds healthier communities.
The future of maternity care isn’t just in hospitals.
It’s in community. 🌏

09/04/2026

NMBA Public consultation – Review of the Registration standard: Endorsement for scheduled medicines for midwives and Guidelines: Endorsement for scheduled medicines for midwives.

This review seeks your feedback on proposed changes the Registration standard including, but not limited to:
-removal of the requirement for 5,000 hours of clinical practice
-removal of an identified context of practice and
-new requirement for applications for endorsement to be submitted within 12-months of completing an endorsement qualification

Link to submit is https://www.nursingmidwiferyboard.gov.au/news/current-consultations.aspx

01/04/2026

Tax deductible and vital for Mum's in Mackay who have so little in the way of support.

01/04/2026

This is how change happens — through community.

The Mum Hub in Mackay will offer a safe, non-judgemental space for mums to connect, be supported, and not feel alone.

An incredible grassroots initiative making real impact in perinatal mental health.

Support if you can, or help spread the word 💛

Hi, I’m Amanda — founder of The Held Project, a grassroots perina… The Held Project needs your support for Give Mackay mums a free baby friendly drop in space

28/03/2026

Across maternity care, we’re feeling the tension—
between what is, and what should be.
And yet, change is already in motion.
It doesn’t start with systems.
It starts with ripples.
One person choosing to work differently.
One model of care that centres people.
One moment of doing what is right, not just what is routine.
Those ripples are building. Connecting. Expanding.
Creating a future of maternity care that is more human, more sustainable, and more ethical.
Over the coming weeks, we’ll introduce you to the people creating those ripples—
and invite you to be part of what comes next.

26/03/2026

It feels like we’ve reached a point where something has to change — and not slowly, but intentionally.
We can see it clearly now. The current healthcare model isn’t just under strain — it’s actively impacting the wellbeing of women, midwives, and students. We see birth trauma. We see burnout. We see vicarious trauma. And we see passionate midwives leaving the profession far too early.
So the question isn’t if things will change — it’s how we start building what comes next.
Because we can’t wait for the current system to break down before we act. We need to start creating something better now. A model of care that supports the whole person — physical, psychological, social, and for many, spiritual as well.
A lot of people feel stuck on how to make a difference as an individual. So here are some starting points — simple, practical ways to begin strengthening a new way forward:
• If it feels right for you, explore pathways like endorsed midwifery
• Share resources — medications, equipment, knowledge, ethical suppliers
• Refer to and support practitioners already working outside the hospital model
• Help people find private midwives in their area
• Mentor students or other midwives
• Educate women and birthing people about their options
• Support areas like perinatal mental health
• Offer business, admin, or logistical support to those building new models of care
• Share opportunities — scholarships, training, connections
• Promote and uplift privately practicing midwives
• And importantly — reach out. Encourage those doing this work, and those who are trying to step away from the old system
Not everyone’s role will look the same — and that’s exactly the point.
💛 This is your invitation to join us — to help shape what comes next, and to be part of creating a more connected, compassionate, and truly supportive model of healthcare.
This is how we build a strong, community-based care network. Together.

07/03/2026

This International Women's Day, the theme is Balance the Scales. ⚖️
It’s an important message—but one day of balancing the scales is not enough.
If your garden was wilting and your flowers weren’t growing, you wouldn’t spend just one day gardening and expect everything to thrive without any further effort. Real growth takes ongoing care, attention, and commitment.
Women’s health is the same.
International Women’s Day can be the start—but if women are truly going to thrive and bloom, it will take sustained and deliberate action to balance the scales.
So this IWD, let’s do more than acknowledge the issue.
Let’s make a plan.
Let’s commit to action.
And most importantly—let’s follow through.
Because women don’t need more thoughts and prayers.
We need movement.
Movement from all of us—
as women,
as midwives,
as individuals,
and as communities—
working together to balance the scales so women can truly bloom. 🌸
Generation Her exists to support the people ready to take action and build a better future for women’s health.

05/03/2026

An night to remember for Mackay people and a fundraiser for an incredibly important local charity.

Ready to dance the night away? 🪩🕺🏽💃🏽

Picture disco balls, glitter, sequins, starlight along with a three course gourmet meal at one of Mackay's best venues. ✨

MIRRORBALL will be a night you won't forget! 😍

Grab your tickets today ⬇️

https://www.ticketebo.com.au/the-held-project/mirrorball-a-studio-54-experience

All proceeds raised will go directly to The Held Project to go to helping mothers in our community, funding the vital work we do in the perinatal mental health space.

There will be a selection of amazing prizes to win on the night.

If you would like to sponsor the ball in any way, whether it be a prize, in kind donation or much-needed financial sponsorship, please get in touch via Facebook or amanda@theheldproject.org

See you there!

💜

20/02/2026

Change can feel big. Overwhelming. Even impossible sometimes.
But the truth is, change doesn’t start “out there.” It starts with us.

We know many of us are ready.
Ready to build something better.
Ready to create care that is safe, respectful and centred on women and families.

But we don’t have to do everything. We just have to do something.

Pick a lane.
Choose the thing that lights you up and refuse to let it go.
Perinatal mental health.
Private practice.
Rural and remote access.
Cultural safety.
Education.
Leadership.

Dream bigger than feels comfortable.
Get crystal clear on what success looks like.
The how will come. The where will come. The way will come.

And don’t wait until you feel ready.
Start now. Start messy. Start scared.

Because this is grassroots change.
And when midwives move together, we can move mountains.

We’ll go together.

19/02/2026

It’s time.
Time to expand.
Time to align with what we know is right — for ourselves, for the people we care for and for our profession.
For some of us, that may mean stepping into private practice.
For others, deepening skills, pursuing endorsement, leading change, or reimagining how care is provided.
There is no single “right way.”
There is only integrity — and the courage to follow it.
And yes, expansion means letting some things go.
Things like holding the medical model as the sole authority and expert, or like centering the needs of a health service over the needs of women and birthing people.
Change can feel uncomfortable.
Growth often does.
But remember this:
We are not doing this alone.
As midwives, we rise together.
When one of us expands, it creates space for others to do the same.
✨ The future of midwifery isn’t something we wait for.
It’s something we build — together.