11/08/2025
Franchising with Purpose: Why We’re Growing Now
When we started Wildsoul Wellness three and a half years ago, the vision was clear: to create a space where Pilates, recovery and holistic wellness weren’t treated as separate, siloed experiences, but fused into one seamless offering. 💫
We believed people didn’t just want a workout. They wanted a lifestyle. Something sustainable, supportive and rooted in real wellbeing.
What we didn’t fully anticipate was just how quickly the rest of the world would want it too.
Since 2021, we’ve seen an extraordinary shift in the way Australians approach their health. The demand for Pilates has exploded, becoming one of the fastest-growing movement disciplines in the country. But it’s the parallel rise of recovery and regeneration that really reinforced we were on the right path.
Infrared therapy, cold plunges, lymphatic compression, mat-based mindfulness - these aren’t fringe services anymore. They’re part of how people live well.
And because our model was always built around integration: strength, calm and restoration under one roof, we’ve found ourselves uniquely positioned to meet this moment. 🫶🏻
So when we began exploring franchising, it wasn’t just to expand. It was to scale our purpose. To give other wellness-minded people the opportunity to own a business with impact, one that blends community, evidence-based movement, modern recovery, and conscious brand values. 🤎
We’re now entering a new chapter, with our first franchise studio thriving, more in build, and a roadmap that reflects both strategy and soul.
Franchising, for us, isn’t just a growth play. It’s a commitment to the people who’ve walked through our doors, the team that’s brought the vision to life, and the belief that wellness should be deeply felt, not just sold. 🤍
We’re proud of where we’ve been. But even more excited about where we’re going. ✨
