Extreme Profits

Extreme Profits What do you need to help you live a life of ease?

I help established Central Queensland businesses remove inefficiencies, cut waste and overtime, and improve cash flow, turnover, and profitability — delivering fast results.

2 managers:Are you employing a Staff Manager or a Profit Manager?There's a big difference!
18/03/2026

2 managers:
Are you employing a Staff Manager or a Profit Manager?
There's a big difference!

Staff who create the roster shouldn’t work in the same department.Here’s why.When the person rostering is also working i...
16/03/2026

Staff who create the roster shouldn’t work in the same department.

Here’s why.

When the person rostering is also working inside that team, decisions often start getting made around ease and convenience rather than business needs.

Extra hours get added.
Extra staff get rostered “just in case.”
Shifts are structured around what feels comfortable rather than what customer demand actually requires.

It’s rarely intentional — it’s just human nature.

But those small decisions add up quickly.

Just 1 extra hour per day of unnecessary labour costs a business around $9,100 per year.

Now imagine:
• 2–3 unnecessary hours per day
• Slightly overstaffed shifts
• Staff finishing later than needed
Suddenly tens of thousands of dollars disappear — without anyone noticing.
Great businesses roster based on:
• Customer demand
• Productivity
• Profitability
Not convenience.
Because small labour decisions made every day quietly determine whether a business makes money… or just stays busy.

16/03/2026

Often we try & make major changes to increase our profits. The money is hidden in the small tweaks we do. Lots of small things can add up to a significant improvement in your profitability.

If you are thinking about buying or starting a Cafe-Don’t!Here’s why….Cafes are often seen as a means to get into a life...
13/03/2026

If you are thinking about buying or starting a Cafe-Don’t!
Here’s why….

Cafes are often seen as a means to get into a lifestyle where you can
1. Be your own boss.
2. Increase your take home pay.
3. Reduce your own hours so you can spend more time with your family.
4. Reduce your stress.

The reality is far from this
1. You might be the boss but you will have to work in the business alongside staff.
2. If you are one of the few who are able to bring home more pay, that's usually at the expense of working excessive hours 60+ a week.
3. Your day doesn't start & finish when the doors open & close. Preparation, rosters, payroll, stock ordering, pay bills are just some of the things you have to do, often early morning or late at night-7 days a week.
4. I have never met a cafe owner who has reduced their stress since owning the cafe. In fact the opposite happens.

Out of 100 cafés/restaurants

12–16 close each year

Around 60 are gone within 3 years

Around 80 are gone within 5 years

Queensland hospitality failure tends to be driven by:

Underestimating labour costs

Poor menu costing

Rent escalation

Owners confusing turnover with profit

Lifestyle businesses with weak financial controls

Important nuance

Many hospitality businesses don’t technically “fail” — they:

Sell cheaply

Close quietly

Change owners

Rebrand

So the true financial failure rate is likely even higher than official statistics.

A number many owners don't realise

Average net profit margin for cafés/restaurants in Australia:

3–8% net profit

Which means if a café does:

$1,000,000 turnover

Typical real profit might only be $30k–$80k

This is one of the biggest reasons closures happen.

“Around 60% of cafés and restaurants in Australia close within 3 years — not because of lack of customers, but because owners confuse turnover with profit.”

If you still want to buy or start a Cafe, seeking the right advice on how to make a profit, may be the difference of saving your business and your house!

Most business owners are just buying a job that they are "Technically paying themselves below award rates"Small tweeks, ...
12/03/2026

Most business owners are just buying a job that they are "Technically paying themselves below award rates"

Small tweeks, Big results!

Enlisting in a professional who can shortcut your journey to extreme profits.If you don't, they will!
11/03/2026

Enlisting in a professional who can shortcut your journey to extreme profits.
If you don't, they will!

Odds are your business will either fail, you will make next to no profit, or you will be working excessive hours. Or per...
10/03/2026

Odds are your business will either fail, you will make next to no profit, or you will be working excessive hours. Or perhaps all of the above.

Reverse thius trend.
Small changes, Big results!

If you are just getting by then ask yourself, Is this what I signed up for?Bring in the "big guns" & start dominating!
09/03/2026

If you are just getting by then ask yourself, Is this what I signed up for?
Bring in the "big guns" & start dominating!

43% of Australian small businesses don't make any profit. The majority of the other 53%, make minimal.We reverse this tr...
05/03/2026

43% of Australian small businesses don't make any profit. The majority of the other 53%, make minimal.
We reverse this trend!

Quick test.Drive past your own business at normal speed.If you can’t read your signage instantly…Neither can anyone else...
04/03/2026

Quick test.

Drive past your own business at normal speed.
If you can’t read your signage instantly…

Neither can anyone else.

Clarity beats clever every time.

They’re operational.That’s where they start.
02/03/2026

They’re operational.
That’s where they start.

Most businesses feel the difference.They just can’t measure it.
01/03/2026

Most businesses feel the difference.
They just can’t measure it.

Address

Rockhampton, QLD

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    CQ Audiology

    T33 & 34A City Centre Plaza, 24 Fitzroy St, Rockhampton City

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