COOOP.co

COOOP.co An award-winning design collective of Architects, Interior Architects, and Product Designers. https://www.linkedin.com/company/cooopco

We are often asked: Why the “ three O’s in COOOP.co?”The answer is simple: COOOP.co is more than just a logo. This visua...
14/01/2026

We are often asked: Why the “ three O’s in COOOP.co?”

The answer is simple: COOOP.co is more than just a logo. This visual signature hints to our roadmap for Envirohacking. Each of the three rings represents a vital dimension of our human centred design approach.

Ring 1: Physical Spaces. Where architecture and interiors shape how we move and feel.
Ring 2: Digital Space. Where interfaces and virtual platforms define how we interact.
Ring 3: Brand Strategy. The connective tissue that unites both the physical and digital world.

By placing strategy at the core, we ensure that every environment is more than just "well-designed"

It’s scientifically grounded and aligned with a brand’s true purpose.

Physical + Digital + Strategic = Unlocking design as a meaningful performance amplifier. Not decoration.

09/01/2026

What’s the first thing you feel when you enter a space?

Successful design starts with human psychology and business goals. If you aren't designing for the guest's experience, you're just decorating.

In 2025, our Founder Callie Van Der Merwe interviwed by FIVEAA to dicuss design, these are his wise words for any asipiring designer entering 2026!

17/12/2025

This is what a retail transformation feels like. 🧡✨

We’ve shown you the process in our showroom. We’ve shared the incredible 35% sales growth. Now, take a moment to soak in the details of the fully built Gloria Jean's at Goulburn Square.

From the custom "Glorange" powder coating and ribbed textures to that unmissable ‘GLORIOUS’ espresso machine—this video captures how our design translates into a vibrant, high-energy customer experience.

It’s one thing to see a render; it’s another to see the space breathing, serving, and inviting customers in.

🎥 Watch the reel to see: ✨ The warm, ambient lighting design 🧱 The tactile finishes and curved joinery ☕ The seamless flow from counter to seating 🍊 The brand identity living in every corner

Ready to bring this level of polish and performance to your brand?

COOOP.co | visit: www.cooop.co

16/12/2025

We’ve all walked into a space that just feels right. You know the environment impacts your mood, but how old is that idea?

The truth is, the fundamental link between our surroundings and our well-being spans millennia—from ancient healing temples to the modern principles of Neuroarchitecture.

But when did this ancient wisdom become hard science?

Discover the surprising origins of the philosophy that proves design is not just aesthetics, but a powerful, measurable tool for behavioral change.

Watch on to get a glimpse of this evolution.

COOOP.co | visit: www.cooop.co
Reach out to collaborate with us.

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🚀 From Mock-up to Mega Success! 📈Remember the Gloria Jean's physical mock-up we shared? We're thrilled to announce the s...
12/12/2025

🚀 From Mock-up to Mega Success! 📈
Remember the Gloria Jean's physical mock-up we shared? We're thrilled to announce the spectacular real-world results!

This is the fully revamped Gloria Jean’s store at Goulburn Square, NSW brought to life from the detailed design tested right here in our COOOP.co showroom. The 'Glorange' aesthetic, custom facades, and immersive design elements are now captivating customers.

And the best part? This design has already resulted in a 35% increase in sales in the first eight weeks! Proof that detailed, hands-on physical design translates directly into commercial success.

Swipe to see the details: ☕ The custom espresso machine branding: GLORIOUS 🧡 The vibrant, ribbed 'Glorange' accents 🥐 The irresistible 'Perfect Pairings' display ✨ The stunning new illuminated Gloria Jean's logo

At COOOP.co, we don't just design spaces; we design experiences that deliver tangible results.

Ready to see your next rebrand drive serious sales growth? Let's talk! 🎯

COOOP.co | visit: www.cooop.co

✨ Bringing Brands to Life! ✨Every great rebrand deserves to be seen and experienced in the physical world! 🤩At COOOP.co,...
09/12/2025

✨ Bringing Brands to Life! ✨

Every great rebrand deserves to be seen and experienced in the physical world! 🤩

At COOOP.co, we took on the exciting challenge of curating a handcrafted, physical mock-up for Retail Food Group's Gloria Jeans rebrand right here in our Surry Hills Showroom. We translate design concepts into tangible reality!

Take a look at the details:
🧡 That unique "Glorange" created by COOOP, produced by Dulux Australia colour palette.
🧱 The tile bases and curved wooden facades.
🔶Subtle, effective branding elements.
🪑Mock-up dining tables and seats for selection

We believe creating a detailed physical space is key to a truly immersive client experience and flawless ex*****on.

Want to see what your rebrand looks like off the screen? 🚀 Reach out to us today to discuss how we can create a stunning, hands-on mock-up space for your next project!

COOOP.co | visit: www.cooop.co

09/12/2025

Design isn't just art. It's science. 🧠📐

We’ve all walked into a space that just feels right. You stay longer. You engage more. You return often.
But what if that feeling wasn’t accidental?

At COOOP, we aren't just decorating spaces; we are decoding them. We call it Envirohacking.

It’s where neuroaesthetics meets bottom-line business strategy. By leveraging data and behavioral triggers, we’re moving beyond "good design" and into the realm of scientifically validated experiences.

The result? Spaces that people love to be in—and an ROI that business owners love to see.

Watch the clip to get a glimpse of our philosophy.

COOOP.co | visit: www.cooop.co
Reach out to us for more information or to work and collaborate with us.

05/12/2025

From competitive champions in VR to toasting with bubbly—we celebrated Christmas and Marina's birthday like never before! 🍾🎮 🎂 Who was the ultimate winner and who took the runner-up title in our zombie-slaying VR battle? Find out now! 👆

"We will never be truly healthy, satisfied, or fulfilled if we live apart and alienated from the environment from which ...
03/12/2025

"We will never be truly healthy, satisfied, or fulfilled if we live apart and alienated from the environment from which we evolved." – Stephen R. Kellert

The inclusion of biophilic elements, nature in the context of the built environment, moves beyond simple visual greenery. They create, nurture and contribute a direct physiological relief for occupants, underscoring the importance of our innate connection to nature in fostering mental clarity and driving the desire to inhabit spaces that reflect the living world.

Thoughtfully integrated biophilic design can:
- Reduce stress and lower heart rates through natural calming cues.
- Boost cognitive focus and creative output.
- Improve air quality and acoustic comfort within the space.
- Strengthen the emotional bond between the user and the environment.

At Italian Street Kitchen Parramatta, our application of biophilia and the principles of Envirohacking blurs the boundaries between indoor comfort and outdoor freshness, evoking the restorative spirit of alfresco dining to stimulate both appetite and conversation. By softening architectural lines with organic textures and warm lighting, we promote a sense of Roman family-side conviviality; here, rustic timber joinery, tactile stone surfaces, and cascading greenery within an open courtyard concept transport you into the spirited, sun-drenched world of classical Rome.

COOOP.co |visit: www.cooop.co
Reach out to us for more information or to work and collaborate with us.

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Hunter & Barrel at Yas Bay is a masterclass in Envirohacking, a sophisticated strategy that ensures the physical space a...
03/12/2025

Hunter & Barrel at Yas Bay is a masterclass in Envirohacking, a sophisticated strategy that ensures the physical space actively shapes the guest experience, encouraging relaxation, conversation, and extended stays.

Callie and the team at COOOP.co designed the aesthetic to be a rich narrative, blending the brand’s "rugged sophistication" —seen in the raw dark wood and leather—with Gulf opulence, articulated by features like the backlit golden scale wall and dramatic, handwoven net chandelier.

This complex visual story creates an immersive environment designed to keep guests mentally engaged and return time and time again to enjoy the well-suited environment and incredibly cuisine.

01/12/2025

Envirohacking: Optimising Your Environment 💡

Ever wondered what happens when you combine the mindset of a hacker with design? 🤔

In this video, Callie shares the fascinating story behind the birth of Envirohacking. Inspired by the principles of biohacking—improving and manipulating the body to maximise potential—he asked: What if we applied that same focus to our surroundings?

Envirohacking is about making small, precise adjustments to your environment to maximise human potential. It's about utilising the findings of neuroscience and environmental psychology to create immediate, powerful benefits in the spaces where we live and work.

Discover how this innovative approach can quickly and effectively optimise your life!

Watch the full video to learn more!

COOOP.co | Visit: www.cooop.co
Reach out to us for more information or to work and collaborate with us.

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Sydney, NSW

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