Movie Health

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Movie Health uses data-driven insights to unlock the emotional power of movies, increase attendance, optimise cinema programming, and deliver captivating movie experiences.

🦸‍♂️ Superman was big, bold, and beautifully made — but here’s what my brain really thought, measured with the :🧠 Value...
10/07/2025

🦸‍♂️ Superman was big, bold, and beautifully made — but here’s what my brain really thought, measured with the :

🧠 Value Measurement: 49/100
🛡️ Psychological Safety: 17/100

Emotionally, I dipped in and out — some scenes flew, others hovered.
But that low safety score? Might’ve been the pressure to feel something epic… or maybe I just wasn’t ready to leap tall buildings in a single bound 🫣

Not every hero story lands the same for every brain — and that’s the power of measuring it.

🏁 F1 was full throttle — and so was my brain.Measured it with the in a packed cinema. Here’s how it landed:🧠 Value Meas...
10/07/2025

🏁 F1 was full throttle — and so was my brain.
Measured it with the in a packed cinema. Here’s how it landed:

🧠 Value Measurement: 61/100
🛡️ Psychological Safety: 24/100

The excitement was real — my attention surged with the race, but I was definitely out of my comfort zone.
Fast cars, high stakes, full audience energy… but my brain held its breath.
A thrilling ride that kept me locked in, but not totally relaxed.

🌈 This Pride Month, We Celebrate Freddie Mercury 🎶In this week’s Movie Health Podcast, we honour one of music’s most ico...
29/06/2025

🌈 This Pride Month, We Celebrate Freddie Mercury 🎶
In this week’s Movie Health Podcast, we honour one of music’s most iconic q***r voices: Freddie Mercury.

Through the film Bohemian Rhapsody, Kathryn and Heather explore the emotional struggles behind the stage persona—grappling with identity, stigma, loss, and the healing found in chosen family and music.

This episode is a celebration of visibility, vulnerability, and artistic power. 💥

🎧 Listen now and celebrate Pride with us: https://podcasts.apple.com/au/podcast/movie-health/id1683793835?i=1000714958478

🎬 The Monkey might be scary, but what if it could also teach us something about the science of movie success?We looked b...
23/06/2025

🎬 The Monkey might be scary, but what if it could also teach us something about the science of movie success?

We looked back at the film’s performance using Cinema Heroes, our neuroscience-informed analysis framework. By comparing emotional engagement data from real viewers with actual box office returns, we saw a strong correlation.

📊 This wasn’t a prediction, but it points to the potential of emotional data to guide smarter film decisions.

Explore how human participation + neuroscience could change how we think about testing, releasing, and marketing movies. Read the LinkedIn article: https://www.linkedin.com/pulse/how-monkey-illustrates-power-neurodata-prediction-aj-kennedy-81hqc/?trackingId=fHma2HV7RECrUDoSWdCIjQ%3D%3D

💬 “Sometimes to heal, we have to get a little messy.”This week on the Movie Health Podcast, Kathryn and Heather break do...
22/06/2025

💬 “Sometimes to heal, we have to get a little messy.”
This week on the Movie Health Podcast, Kathryn and Heather break down the emotional chaos of Drop Dead Fred. What looks like slapstick comedy is actually a story about grief, trauma, and rediscovering who you are when everything falls apart.

If you’ve ever had to rebuild your identity after a toxic relationship—or wondered why imaginary friends felt so real—this one’s for you. 🎧

👉 Listen now: https://podcasts.apple.com/au/podcast/movie-health/id1683793835?i=1000714011427

🎬 About to watch 28 Years Later — the return of a legendary saga.This time, I’m not just watching… I’m measuring.Wearing...
19/06/2025

🎬 About to watch 28 Years Later — the return of a legendary saga.
This time, I’m not just watching… I’m measuring.
Wearing the to track my emotional engagement in real time 🧠📊

Will it live up to the legacy? Will my brain value the fear or resist the tension?
Stay tuned for the data drop.

🧠 Just measured The with the — and here’s how it landed:💥 Value Measurement: 68/100🛡️ Psychological Safety: 48/100This...
10/06/2025

🧠 Just measured The with the — and here’s how it landed:

💥 Value Measurement: 68/100
🛡️ Psychological Safety: 48/100

This one held my attention — engaging, layered, and emotionally resonant without being overwhelming.
The kind of film that pulls you in just enough to make you want to talk about it after.
Cinema that connects and keeps you steady.

🎬 About to experience The Phoenician Scheme on the big screen.Wearing the to track how my brain responds in real time. ...
10/06/2025

🎬 About to experience The Phoenician Scheme on the big screen.
Wearing the to track how my brain responds in real time. 🧠✨
Will it intrigue, immerse, or overwhelm? Let’s see how the Value Measurement and Psychological Safety scores land.

Stay tuned for the post-movie brain data drop!

🧠 Ballerina — tested with the SIX app.Reclining seats at GMAX? ✅Fully relaxed brain? Not quite.🎯 Value Measurement: 47/1...
05/06/2025

🧠 Ballerina — tested with the SIX app.
Reclining seats at GMAX? ✅
Fully relaxed brain? Not quite.

🎯 Value Measurement: 47/100
⚠️ Psychological Safety: 33/100

This one had my attention flowing in and out — moments of intensity, but I didn’t stay fully locked in.
Emotionally? I held back. Even with premium comfort, my brain wasn’t ready to share its feelings.

From the world of John Wick, but didn’t hit me as hard.
Curious to see how others score this.

05/06/2025

🎬 Heading into Ballerina tonight.
🎯 Measuring it live with the SIX app to see how my brain reacts — in real time.
Will it hit emotionally or miss the mark?
Can’t wait to see the Value & Safety scores drop after the credits roll. Stay tuned! 🧠💃

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