Snug Co - Baby Sleep Consultant

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Snug Co - Baby Sleep Consultant

Infant and Child Sleep Consultant

31/03/2026

Six weeks is the hardest week for a lot of families and I think it helps to know that before you get there, rather than while you’re in it wondering what went wrong.

What’s actually happening is a real developmental shift.
🤓The first six weeks involve a level of fussiness and unsettled behaviour that’s been documented across cultures and parenting styles, so this isn’t about what you’re doing.
🤓The nervous system is actively maturing, and part of that is an evening clustering of fussiness that tends to be most pronounced right around now.

❤️‍🩹The part that trips parents up is that six weeks is also the moment most people expected to have found some kind of rhythm by now. So when it gets harder instead of easier, it reads as failure.

It’s not. The research is clear that this drops significantly around eight to ten weeks.

Are you in the thick of this week or do you remember this period with your baby?

20/03/2026

"Control the controllable" ... you've probably heard this about baby sleep.

A study of nearly 1,000 infants just helped define what that actually means.

📖How often your baby wakes at night? Largely environmental. That one is workable.
📖How easily your baby settles? Largely environmental in the early months, and increasingly genetic by 5 months. So if it got harder around that window even though you changed nothing, that is why.
📖How long your baby cries? Largely genetic. That is not a parenting problem. It is temperament. And if you have a baby who cries a lot, what you actually need is support, not another strategy.

Save this and share it with a parent who feels overwhelmed by everything they have to control!

19/03/2026

If you are currently trapped under a sleeping baby wondering if this will always be your life....this one is for you.

💗Contact naps are not a problem you created. They are a developmental response that makes complete sense in the early months. Your baby's nervous system is still learning to regulate, and close proximity to you is part of how that happens.

What most parents actually want to know is not why it is happening. It is whether it will always be this way.

It will not. Between 3 and 6 months, something shifts developmentally. Some babies start to need less help and settle more independently on their own. Others do better with a gentle transition if you want it to change, like patting to sleep, a hand on the chest, a consistent approach that works with their biology rather than against it.

Neither path means you did something wrong in the early months. And neither path needs to happen until you are ready.

Save this. Share it with a parent who needs to hear that the window is coming.

17/03/2026

Bedtime with a toddler can somehow be the longest part of the day.

You've done the bath, the books, the dim lights. And they're still not asleep...hours later.

Most of the time it's not a behaviour thing. Something in their sleep needs has shifted, the nap, a developmental leap, a bedtime that just hasn't caught up, and the fix is usually simpler than it feels at 8pm when you're running on empty.

Save this for the next time you're standing outside their door wondering what went wrong.

What does bedtime look like in your house right now?

12/03/2026

The 4-month regression broke me with my first.

I thought I'd done something wrong. Turns out his brain was just growing.

Save this if you're in it right now, or share with someone who is.

What was the hardest part of this phase for you?

21/01/2026

I wish I knew this with my eldest…maybe he wouldn’t have screamed the house down all day every day.

16/09/2025

Ever noticed your child sleeping like this? 🤔

For some kids, it’s just a quirky comfy position. But for others, stretching their neck like this can be their body’s way of trying to open the airway, a subtle sign that sleep apnoea might be at play.

What else to look out for:
✨Persistent mouth breathing, day or night
✨Snoring
✨Pauses in breathing
✨Restless sleep
✨Frequent waking
✨In toddlers and older, NREM parasomnias (check out my last video on this!)

Every child is different, sometimes it’s nothing more than a preferred pose, but if you’re seeing this alongside other symptoms, it’s worth chatting to your GP or paediatrician.

11/09/2025

All the juicy details you want are HERE!⬇️

This whole period can be so confusing and the internet only adds to the confusion, so to break it down as simply as possible, there are usually TWO main problems seen at this time:

1️⃣Your baby wakes more frequently during naps and overnight
As mentioned in Part 2, this is likely because they wake up when transitioning between sleep stages or completing sleep cycles. Your #1 focus needs to be the absolute basics as these can help those transitions easier, so I’m talking about:
👉 A non-distracting sleep environment
👉 Great sleep hygiene that allows their body to prepare and calm for sleep
👉 A consistent and regular rhythm to sleep so they can predict when it will occur
👉 ADEQUATE SLEEP PRESSURE. I WILL SHOUT THIS FROM THE ROOFTOPS! 🏠

In some cases, if you’ve nailed all of these and you’re still struggling with sleep. It can be helpful to consider what they’re expecting at the wakes, and you may need to adjust how they’re settled and/or resettled. Most parents think this is the *only* thing they can/should do at the 4 month regression, but to me - it’s your last resort (as it’s the hardest!).

2️⃣Your baby is harder to settle to sleep
Your baby now enters sleep through lighter NREM rather than active sleep. This shift can make the “falling asleep” part more challenging. Here are the main ways I improve this for family’s:
👉 For a second time, ADEQUATE SLEEP PRESSURE! Most families that I work with at this time simply have children who aren’t tired enough to go to sleep easily.
👉 A consistent method to fall asleep. This helps baby to learn what to expect at sleep time and can allow them to fall into sleep easier than if they’re worried you will change it up all the time.
👉 Try settling for 20ish minutes and as you are more consistent, wind that back (i.e. 15 minutes into sleep, then 10 minutes into sleep and so forth).

SAVE this to come back to as these are the real techniques I use with my clients!

As always, leave a comment below if you have any questions.

09/09/2025

Swaddling can be a lifesaver…but transitioning can be a bit of a pain in the asssssss

Watch this for tips on how to prepare 💗

Let me know if you have any questions x

06/09/2025

So what? What can you do about it? ⬇️

It’s going to depend on how much it’s impacting (1) you and (2) your baby.

One approach is wait and see. Respond as normal to those additional wakes and see how they go over a few days or weeks with getting used to their new sleep architecture.

Another approach is to review the sleep modifiers. I’d start with sleep hygiene, then look at sleep pressure and finally they *may* need tweaks to how they’re settled in order to see improvements.

This is exactly what we do together in our consultations. Better yet, in The Complete - I hold your hand over two weeks as we see how your child responds and adjust our approach accordingly.

What’s your approach?

Address

Sydney, NSW

Website

http://www.snugco.com.au/

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