The experts in high-quality progressive lenses. The B.I.G. Difference. B.I.G. Vision for All.
19/06/2025
Dr. Dietmar Uttenweiler, Executive Vice President Innovation at Rodenstock, speaks about the cutting-edge B.I.G. EXACT™ Sensitive technology during his recent trip to Australia.
Hear firsthand how this innovation is redefining personalised vision by combining biometry and visual sensitivity. .I.G.ExactSensitive
04/06/2025
The world’s first spectacle lenses optimised for individual visual sensitivity and biometry: B.I.G. EXACT™ Sensitive.
Now a winner of the German Innovation Award 2025!
Our latest generation of biometric intelligent glasses has been honoured in the category "Excellence in Business to Consumer" for Medical Health.
With B.I.G. EXACT™ Sensitive, spectacle wearers benefit from smoother, more dynamic vision, improved reading flow, and better orientation.
15/04/2025
Tim McCann, General Manager of Rodenstock Australia, shares what makes B.I.G. EXACT™ Sensitive lenses truly unique—and the key messages practices can use to effectively communicate the benefits to their patients.
26/03/2025
How Does the Brain Perceive Blur?
Dr. Alexandra Sipatchin talks about the science behind B.I.G. EXACT™ Sensitive lenses and how this revolutionary technology considers not just the eyes—but the brain’s role in vision.
B.I.G. Exact™ Sensitive Australia launch events.
.I.G.ExactSensitive .I.G.Vision
20/03/2025
Last week, we unveiled B.I.G. EXACT™ Sensitive with an incredible series of launch events presented by Alexandra Sipatchin, Ph.D. Neuroscientist, International Product & Project Manager Rodenstock ! From the ODA International Conference to the ACBO event and exclusive launch nights in Sydney and Melbourne, we showcased a first look at the world’s first spectacle lenses optimised for both biometry and individual visual sensitivity.
A huge thank you to everyone who attended and made these events a success! Stay tuned for more insights on this game-changing innovation.
Unfortunately, our Brisbane event was postponed due to the cyclone, but we’re excited to announce it’s now set for March 26th – and we can’t wait to see you there!
.I.G.ExactSensitive .I.G.Vision
10/03/2025
We had a fantastic weekend at the 2025 ODA International Conference, followed by an exclusive ACBO event last night where Dr Alexandra Sipatchin presented on B.I.G. EXACT™ Sensitive, the world’s first lenses optimised for both biometry and individual visual sensitivity.
Check out the highlights on how this groundbreaking technology is shaping the future of vision care!
📍 Next stop: Sydney & Melbourne! Stay tuned!
.I.G.ExactSensitive .I.G.Vision
24/11/2024
Rodenstock MyCon™ lenses are designed to be a kid-friendly solution. Developed with children in mind, our lenses are easy to adapt to and offer a gentle, easy-to-use myopia management solution suited for all children with myopia.
04/11/2024
Our eyes move up to 250,000 times daily, constantly switching between our subsystems. These transitions between peripheral and focus vision are an aspect of vision flow, crucial to maintaining a good perception of our surroundings.
The unmatched precision achieved by our B.I.G.
EXACT™ lenses supports the brain in the vision process and helps to optimise vision flow.
08/10/2024
Did you know? Our vision consists of two subsystems: focus vision and peripheral vision. We use our peripheral vision to orientate ourselves and to detect motion in our environment. When the brain picks up on a point of interest, our focus vision moves there to give the brain more detailed visual information, which then determines the next action. Only when both systems work in harmony can we have optimal vision flow. Our biometric intelligent glasses are the world's first high-precision lenses to support the complete vision system.
Visit our partner opticians and discover all the benefits of B.I.G. EXACT™: https://www.rodenstock.com/partner-opticians/optician-search
25/09/2024
We’ve often heard the myth that "The wrong glasses are bad for your eyes."
While glasses with the wrong prescription won’t worsen an adult’s vision, they can cause uncomfortable side effects. A wrong pair of glasses may lead to headaches or eye strain because they are not suited to your visual needs. Therefore, it's always advisable to have regular eye exams to monitor your eyesight and optimize it with the right glasses.
However, be cautious when it comes to children: Since their eyes are still developing, wearing glasses with the wrong prescription can have negative consequences for their vision.
27/08/2024
Have you ever heard of the term ‘ambiguous figure’? Learn more about one of the most famous optical illusions in the world. 👉
25/08/2024
The norm for better vision: B.I.G. NORM - biometric lenses that are powered by our unique AI technology.
Thanks to artificial intelligence, B.I.G. NORM lenses are calculated to match your eyes much more precisely than conventional standard lenses.
Want to know more about the science behind B.I.G. NORM and the vision benefits that they provide? Ask your local eye care professional. They would be happy to help.
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Biometric Intelligent Glasses™
Introducing a paradigm shift in progressive lenses
B.I.G. Vision™ from Rodenstock creates a paradigm shift in progressive lenses by recognising the unique shape and size of each of your eyes.
By producing lenses based on your individual eye’s measurements, our glasses are constructed to ensure you enjoy the sharpest possible vision.
At Rodenstock, we determine the biometrics of the whole eye – far beyond industry standards. These data points are integrated directly into each of your new lenses, in a construction process that results in lenses that are accurate to the micrometre. This enables us to precisely hit the sharp vision centre for each of your eyes and provide you with the sharpest vision at all angles, no matter where you look.
We call these lenses B.I.G.
BIOMETRIC INTELLIGENT GLASSES™
A narrow mind-set has controlled the world of progressive lenses for far too long. A mind- set committed to limited eye measurements. Of one-sided focus attention. To too little understanding of the role of the brain.
This narrow mind-set has focused on understanding the eye just from the limited perspective of a standardised eye model, and not from an understanding of individual eyes. This mind-set has left 98% of people in the world who wear progressive lenses with glasses that don’t fit their eyes precisely.
The shape and length of your eyes are as individual as you are, just as the location of the sharp vision centre varies from person to person. This means that to ensure sharp vision, you need to be able to create lenses using precise data about each eye. However today, almost all progressive lenses are created using the same standard eye model.
Learn more and be a part of the B.I.G. Vision™ experience at Rodenstock.com