Saevil Row

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Sydney, NSW
Saevil Row

Saevil Row is a bespoke design studio with a strong focus on branding small businesses with unparalleled creativity and execution.

Our ability to take ideas and transform them into beautiful products for the greater good of our clients' brand.

27/03/2026

Ferrick Mason’s textiles are defined by depth, detail, and craftsmanship, so the website & brand world was designed to let them lead.
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Imagery and composition place pattern at the forefront, allowing the richness of each design to become the primary visual language of the brand.

26/03/2026

To support the brand’s evolution, we developed an editorial layout system focused on balance and sophistication.
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Structured typography and considered spacing create visual clarity while echoing the timeless elegance is known for. A framework designed to present each collection with intention and consistency.

20/03/2026

Alongside the new identity for Ferrick Mason, the digital experience was completely reimagined.
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The previous website lacked clarity and usability, so the new platform was designed with intuitive navigation and visual restraint, allowing customers to effortlessly explore full textile collections and engage more deeply with the brand.
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An online experience aligned with the quality of the work itself.

17/03/2026

Our rebrand began with the wordmark, a refined foundation designed to reflect elevated reputation and longstanding heritage.
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Sleek yet enduring, the logotype introduces clarity and confidence while sitting comfortably alongside the brand’s richly detailed textile legacy.

09/03/2026

Ferrick Mason is a celebrated heritage brand with over 15 years of experience in the textile industry. Known for its richly detailed patterns and timeless elegance, the brand had reached a pivotal moment of growth and with that, the need for a refined identity that matched its elevated reputation.
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The existing brand and website no longer reflected the quality of the products or the direction the business was headed. It lacked usability, visual clarity, and the sense of sophistication that Ferrick Mason had become known for.
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We were brought on to lead a complete rebrand and digital transformation. Our approach began with a sleek, distinct wordmark that stood confidently on its own and alongside the brand’s storied design legacy. From there, we designed a clean, intuitive website that allowed customers to easily explore full textile collections and immerse themselves in the brand experience.
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The final result is a timeless yet modern brand that beautifully showcases the depth and beauty of Ferrick Mason’s work.

03/03/2026

The results of a full-scope brand 😍
Branding, packaging and Ecomm for .efek

02/03/2026

You are what you wash 🌊🧺

Laundry care made eco and we’re here for it.

Branding, packaging and ecom for .efek

24/02/2026

“From the first meeting with Saevil Row, I just knew I was in good hands. They made me feel safe, seen, and confident that I was moving in the right direction. Each member brought something special to the table and really cared about making everything feel right.
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Rachelle told me early on, “Things are going to get real,” and she was right. This team works hard, pays attention to the details, and actually cares. That’s rare. They helped me find what I was missing the skin and the voice of what I was building. The parts that wrap around your vision and make it feel real.
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I literally told them they’re stuck with me. They’re my go-to team for anything packaging or brand-related moving forward. I’m just really grateful I found them, and I can’t wait to see what we create next or just to see what they create in general. Because honestly, everything they touch comes to life.” - Shawnique, .efek

22/02/2026

It’s rare that we create a brand around an existing logo and did we ever have fun doing it! Getting to reimagine an identity, a feeling and a world to bring customers in to connect with something is no easy feat and we love the results.

Brand identity, packaging and e-comm for .efek ✨

19/02/2026

As part of the brief for the rebrand, we were to keep the existing logo, but create more brand assets to bring it to life.
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We created a custom set of icons, leaning on a true ‘ripple effect’ and used that through some of the brand identity and animation. You’ll see how this was brought to life through some of the social tiles, leaving subtle brand touch points along the way.

17/02/2026

It’s like skincare, but for your clothes. .efek changing the game when it comes to laundry care, with a skin-first approach to their intentionally formulated products.
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The client had a challenge for us: Keep the existing wordmark but build a new brand identity and world around it. We accepted and delivered. Rolling the new identity out through custom icons, colour and font palettes, art direction, packaging and e-comm. Probably one of our team’s most favourite projects to date!
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Full case study live on saevilrow.co/portfolio

08/02/2026

Brand details in the wild for Wishbone Kitchen.

Address

Sydney, NSW

Website

https://linktr.ee/saevilrow

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