03/03/2026
Meet the Team - Andrew Paterson (Director and Beef Calf Rearer)
Meet Andrew Paterson, Director of ProviCo Rural, a passionate farmer, dedicated businessman, and someone who truly understands the realities of livestock production.
Andrew lives and breathes the industry, where on his property in Gippsland, he rears over 1,000 dairy–Angus cross calves each year, using ProfeLAC Nutritional Milk Powders. Like our customers, Andrew relies on consistent quality nutrition, strong growth rates, and practical feeding solutions to deliver real on-farm results.
In 1999, Andrew founded ProviCo Rural with big dreams, to provide Australian producers with high-quality, performance-driven nutritional solutions backed by genuine industry knowledge. More than two decades later, that vision continues to shape everything we do.
ProviCo Rural remains proudly family-oriented, with Andrew’s son, daughter and nephew all playing important roles within the business. It’s a reflection of the values Andrew built the company on, hard work, integrity, and long-term commitment to supporting Australian farmers.
Andrew’s hands-on experience, forward-thinking mindset, and deep connection to agriculture continue to drive innovation and growth across the ProfeLAC range, and we are excited for what comes next following our recent launch of ProfeLAC Foal.
We’re proud to have a leader who stands alongside our customers because he is one.
