http://www.flowstatecreative.com.au/

Flow State Creative, Gosford (2025)

19/08/2025

When a client’s definition of success is ‘early mornings, sunrises, smiles, high fives, and time with my son,’ you know you’re not designing just another fitness brand…

This is Josh. And this is the moment I knew we weren’t creating a typical wellness brand - we were uncovering something transformational. 🌅

In our brand immersion session, while other trainers might talk about body transformations or Instagram followers, Josh described his vision of success: genuine high-fives at the end of sessions, clients who trust him with their mental health struggles, and creating a practice that gives him more time with his son, not less.

That’s when Altiora was born - not as a marketing concept, but as the authentic expression of what Josh has been quietly building for 14 years.

Sometimes the most powerful brands aren’t created from scratch. They’re discovered in the heart of someone who’s already living their mission. 🫡

18/07/2025

You’re not meant to be understood in 30 seconds. You’re meant to be discovered over time. ✨

Can we please normalise being a little mysterious?

Why are we all trying so hard to explain ourselves completely in our Instagram bios when the most fascinating people you know probably can’t be summed up in three bullet points either?

I’m rebelling against the whole “you have 3 seconds to grab attention” marketing mentality. Like, yes, first impressions matter, but the most meaningful connections - whether with people or brands - develop through discovery and time.

Your depth can’t be captured in a single scroll. Your complexity won’t fit into an elevator pitch. Your multifaceted brilliance refuses to be summarised in a tagline.

And that’s exactly what we’re meant for.

The most electric people and brands aren’t the ones that give everything away upfront. They’re the ones that make you curious. That leave you wanting to know more. That reveal new layers every time you encounter them.

Same energy for your business, friend.
Your depth is what sets you apart in a world of surface-level everything. Your people will be intrigued by your complexity, not confused by it. They’ll want to stick around and see what else you’re about.

So maybe stop trying to fit your entire soul into a 30-second pitch and start thinking about how to create that “I want to know more” feeling instead.

Trust me, the people worth working with will appreciate the full story. ✨

What’s one layer of your business that you’ve been afraid to show? 👇

15/07/2025

The Finished Product ⚡️ swipe for before and afters 👉

A few weeks ago, Lisa walked into our session absolutely lighting up talking about her mission to support mums returning to work AND help businesses create better systems for their female employees. But the moment we looked at her website? Her whole energy shifted.

The foundation was already there. Her husband Duncan (bless him!) had built a perfectly functional Wix site with solid technical bones. Lisa’s copy was pure gold - the kind of writing that shows she genuinely understands both the individual journey and the business landscape. But her powerful words were getting lost without the visual flow to guide people through her story.

“I’ve poured everything into writing these sales pages, and I know they’re good… but nobody’s going to read them like this.”

Then came the moment that changed everything. Lisa showed me this gorgeous illustration she’d created for her “Survival Guide for the Juggle” and said, “I love this, but it’s probably too different from my brand.” I practically jumped out of my chair - those burnt orange and teal tones were EXACTLY what her brand had been waiting for!

So we got to work! 🚀

We transformed her worry about having “just pink and blue” into a sophisticated, flexible palette. Her beloved blue anchored everything, while we wove those gorgeous tones into two distinct experiences: warm, supportive energy for the mums she champions and professional, polished vibes for her corporate clients.

We turned walls of incredible copy into scannable, engaging experiences with strategic white space, bold headers, and calls-to-action that feel like genuine invitations.

But here’s what gets me most excited: Watching Lisa go from “I don’t know what I need” to “I can’t wait to share this with everyone!” The confidence shift has been absolutely beautiful to witness.

Today she launches her new offer suite that makes her expertise impossible to ignore 🔥

This is exactly why I do what I do.

14/07/2025

Tomorrow: A quiet transformation that speaks volumes ✨

Lisa came to me with that familiar feeling - you know the one where your expertise runs deep, but somehow your online presence doesn’t quite capture what you’re really about? And she couldn’t quite put her finger on what she wanted, but she reached out to collaborate and I couldn’t have hoped for a more aligned project - instant sparks. And, as a fellow mama, I deeply resonate with and appreciate ‘s offerings and the impact she’s making in this world. 🌍

She’d crafted these thoughtful, comprehensive sales pages for her return-to-work mentoring practice. The content was genuinely beautiful - the kind of writing that shows real understanding of both the individual journey and the business landscape. But the presentation wasn’t quite letting her words do their work.

“I don’t know what I need, but I know this isn’t working,” she said simply. And honestly, that clarity about what wasn’t serving her was exactly the right starting point.

What emerged was surprisingly straightforward. We didn’t need to reinvent anything. We didn’t throw anything away. Her content was already doing exactly what it needed to do. It just needed space to breathe and flow in a way that felt natural to read.

So we refined. Chose colours that spoke to her different audiences authentically. Created visual rhythm that guides people through her story. Built experiences that feel distinctly tailored while remaining completely true to who she is.

The part that lights me up most? Watching Lisa recognise that her work was already complete - it simply needed the right environment to mirror her brilliance.

Tomorrow I’ll share how this unfolded, and you might find yourself considering what becomes possible when your digital presence feels as intentional as the work you do.

In my humble opinion, most meaningful changes happen quietly ✨

08/07/2025

Sometimes the most honest feedback comes from our clients 😅

When Kerrie’s client lovingly called out her less than online presence, it was the wake-up call she needed. Here was this incredible therapist with 25+ years of experience, but her differing directory bio’s and no website made her look like she’d just graduated yesterday.

Sound familiar?

Here’s what I see all the time: brilliant entrepreneurs whose external brand doesn’t even come close to reflecting their internal wisdom. You’re out here changing lives, but your online presence is basically doing you dirty.

After our brand immersion session, everything shifted for Kerrie. We uncovered her fierce protective energy for young women healing mother-relationship wounds, her unique blend of somatic work and practical guidance, bolstered by her mission to break generational trauma cycles.

Now her website will actually tell the story of who she is and the depth of transformation she creates.

Because when your external brand finally matches your brilliance? That’s when your people find you and think “FINALLY. This is exactly who I’ve been looking for.”

Your turn: What’s the gap between your brilliance and how you’re showing up online?

Drop a 🙋‍♀️ if this hits home and you’re ready to close that gap.

02/07/2025

Feeling the social media burnout? You’re not alone. 💙

If showing up online feels like you’re performing instead of connecting, it might be time to explore what actually lights you up.

Your energy is precious. Your authenticity matters more than your algorithm.
Sometimes the most revolutionary thing you can do is walk away from what everyone says you “should” be doing and lean into what actually feels aligned.

Word of mouth, networking, collaborative partnerships, beautiful brand materials that work while you sleep - these aren’t outdated. They’re often more sustainable and soul-nourishing than the endless content hamster wheel.

Trust your instincts. Honor your energy. Market in a way that feels like YOU.

What marketing approach has felt most authentic to you lately? 🌿

29/06/2025

Yesterday was dreamy doing some brand rep work with for expo. Lots of inspiration, mingling, vision chat and coastal elegance! Loved being apart of my besties moment.

03/06/2025

flow state 〰️ The Biz Card Edit

You know that moment when you finally find the perfect pair of jeans? The ones that just... fit? That’s exactly what a well-designed business card should feel like in your hands ✨

These little brand ambassadors might seem old-school, but honestly? There’s something magical about a beautifully crafted card that makes people pause, smile, and actually keep it (instead of immediately losing it in their bag abyss).

For Flow State Creative, I wanted something that felt both grounded and expansive—just like the work we do together. The flowing elements mirror that natural current your brand finds when everything clicks into alignment, while the clean typography keeps things professional without being stuffy. I felt drawn to play with a natural, earthy palette for sensibility but brought in the colour blurs as a focal point as a reminder of how worlds collide when we enter the richness of flow state.

Here’s the thing about business cards: they’re not just contact info on cardstock. They’re your brand having a conversation before you even open your mouth. They’re the physical reminder of that amazing connection you made at the coffee shop, the networking event, or (let’s be real) the last yoga class you attended.

When someone holds your card, they should instantly get a feeling for who you are and what you’re about. No guessing games, no confusion—just that immediate “oh, I get it” moment that makes them want to learn more.

Swipe to see how these little beauties capture the essence of intentional design that actually feels like YOU. Because your business card should be as authentic and magnetic as you are 💫

What’s your take? Are you team business card or team “everything’s digital now”? I’m curious about your thoughts! 👇

24/05/2025

A HEARTFELT THANK YOU TO THE COMMUNITY THAT LIFTED ME 💞

To every soul who walked through the doors of Earth To Self Studio—you changed everything.

What began as a yoga space became something magical: a place where strangers became friends, where vulnerability was met with understanding, and where genuine community flourished.

Many of you have been with me from those early days when I was figuring out how to balance motherhood with this calling that felt bigger than myself. You showed up with such grace as I explored my gifts, celebrated wins, and navigated the overwhelming moments.

Through your trust, I discovered what it truly means to belong. The Central Coast became home not because of the place, but because of you.

You’ve shown me that when we create spaces for authentic connection, magic happens. You’ve taught me that meaningful work happens in relationship, not isolation. You’ve been living proof that community isn’t just nice-to-have—it’s essential.

As Earth To Self Studio evolves into Flow State Creative, I’m carrying forward everything precious about what we’ve built while stepping more fully into supporting soulful entrepreneurs in creating brands that truly reflect their essence.

For those who’ve been with me from the beginning: my commitment remains unchanged. The same care, the same soulful approach, the same belief that your authentic expression matters deeply—now with focused energy on helping your business feel as aligned as you are.

What this means: fewer regular yoga offerings as I channel energy into brand design, but more intentional ways to gather and support each other’s growth. The Collective continues to be our heartbeat.

Thank you for being the foundation of everything beautiful that’s unfolding. Your friendship has given me the courage to trust this next chapter completely.

With endless gratitude,

Lauren 🤍

22/05/2025

There’s something that happens when you walk through these doors… a literal exhale that I get to witness over and over again as people enter Theia.

I’m fascinated by how physical space affects our creative energy - the colors, the textures, the light, even the scent. I’m someone who naturally appreciates aesthetics and is sensitive to the environment and the impact that has on my energy. When Sam and I were designing this space, we asked ourselves considered questions like: ‘How do I want people to FEEL when they sit in this corner?’

Swipe to see my favorite nook that’s literally designed for those breakthrough moments that happen when you finally relax enough to let the ideas flow. ✨

Where’s your favorite spot to get creative? Is it designed intentionally or accidentally perfect?

20/05/2025

WHEN ONE DOOR CLOSES, ANOTHER OPENS ✨

There’s a belief I hold close that ideas choose the people meant to carry them forth into the world. Earth To Self Studio chose me as her vessel, flourishing within the physical space that my life organically grew around.

But as seasons shift and souls expand, I began to feel the gentle tug toward something new—something that could hold all the pieces of me that were evolving, especially as I stepped more fully into the sacred season of early motherhood.

For months, I sat in the in-between. Introspecting. Wondering why the container that once felt so perfect now seemed to require something more. I found myself shedding identities, integrating rather than separating my various offerings, and discovering a new harmony with parts of my work that needed to be reimagined.

What emerged from this cocoon of questioning was clear: the way forward was integration. A flowing together of work and lifestyle, meaningful connection and deep rest.

Flow State Creative was born from this realisation—embodying the principles I’ve come to value most while speaking directly to my deepest soul talents: creativity, community and connection.

I’ve taken the most valuable elements of my services and woven them together to create a holistic ecosystem of creative business support that nourishes and inspires rather than overwhelms and depletes.

This journey has been intensely personal, and I couldn’t have navigated it without the women of The Collective who’ve been such fierce cheerleaders, sources of strength, and pillars of support while I prioritized myself during this transition.

They’ve reminded me of what I hope to remind you: we must honor ourselves and give back to ourselves when our souls whisper that it’s required.

Today, I’m ready to take up space again. My heart is dancing in the joy of this new chapter—still carrying the essence of Earth To Self Studio while expanding into the fullness of Flow State Creative.

Thank you for being here as this new vision unfolds. The best is yet to come.

Flow State Creative

19/08/2025

18/07/2025

15/07/2025

14/07/2025

08/07/2025

02/07/2025

29/06/2025

03/06/2025

24/05/2025

22/05/2025

20/05/2025

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