Founded in 2016, George & Matilda Eyecare is a new business model for eyecare in Australia.
Our mission is simple: to bring the benefits of scale to the best independent Optometrists, so that every Australian has access to the highest quality eye care and vision.
The name George & Matilda was carefully chosen to embody the values and vision of the brand, with ‘George’ representing the first high street in Australia, brimming with entrepreneurial spirit and local business values, to symbolise forward thinking and George & Matilda Eyecare’s link to modern Australia. ‘Matilda’ has become synonymous with the Australian outback and represents the side of the brand’s personality that is trustworthy, friendly and warm.
George & Matilda Eyecare unites some of the best optometrists from across Australia. Proudly independent, we’re your local optometry experts with the latest in eyecare technology and eyewear brands.
Truly local
As an Australian owned company that’s part of your local community, we're with you through each life-stage. We know that every eye is unique and that’s why we treat you as a person, not a number.
Expert treatment
We've united the best independent practices into a community of excellence. This means that our qualified optometrists use the latest techniques and equipment, ensuring your eyes receive the very best care possible.
Great value. Great styles
Getting value for money doesn't mean you have to compromise on style. We recognise that everyone's an individual, and we tailor our eyewear brands in each store to give you more of what you love.
Real service
We're committed to offering the very best service for you and for your eyes. To put it simply, we believe in service done properly; never stopping short and never cutting corners.
Our 5 Point Promise
When it comes to eyecare, we believe peace-of-mind should come as standard.
That's why at George & Matilda Eyecare, we don't just talk about offering the best care and service, we guarantee it.
This is our promise to you...
2 Year Frame Guarantee
Broken or damaged frames? We'll repair or replace them for free, if purchased in the last two years.
2 Year Lens Guarantee
The quality of your lenses is fully guaranteed for two years after purchase.
30 Day Exchange
We'll replace your frames within 30 days if you're not entirely satisfied.
Prescription Alteration
If your Optometrist changes your prescription within three months, we'll replace your lenses for free.
Lifetime Service
We'll happily adjust, clean and service your glasses, any time, for free.