08/11/2025
Most of us know how good it feels to receive a hug from a loved one or hold hands with a partner. But what many of us may not realise is that touch is far more than just a simple physical sensation – it’s an essential element in human connection.
Touch is a fundamental human need. It affects brain development, and helps us bond and build important social relationships.
While it’s important we continue to keep ourselves safe, it’s equally as important that we don’t give up touch forever. Touch is an instinct that is all-around beneficial for our mental and physical health – so we should celebrate its return.
Of course, not everyone is comfortable with touch. So for those that are not, there’s no reason to worry about missing out on the benefits of hugs – as giving yourself a hug has also been shown to regulate emotional processes and reduce stress.
The benefits of massage are numerous and varied – including reducing stress, easing pain and boosting relaxation. The reason why massage is thought to have all these benefits is due to changes that happen in vagal and parasympathetic nervous system activity.
Sometimes called the “rest and digest” system, the parasympathetic nervous system is important in promoting relaxation and restoration. It helps calm the body by counteracting the effects of stress. As well as a host of other benefits, simply applying moderate pressure to the skin during a massage can support this process, helping to regulate and relax many different body systems.
