Straight Up

Straight Up We offer a smart wearable that tracks posture & movement habits on a daily basis. It's time for a revolution. Let's move forward & and straighten up!

Millions of people are suffering from back pain worldwide, making it the leading cause of disability.

We did it!!Straight Up was selected for the Imec.istart accelerator programme AND BlueHealth Innovation Center Fund, who...
30/06/2021

We did it!!

Straight Up was selected for the Imec.istart accelerator programme AND BlueHealth Innovation Center Fund, who will give us our first financial push and support us with their well-established tech and business expertise 🚀

Proud to see all the hard work of the last few months rewarded and to become part of the Istart community.

Grateful to the Istart and BHIF juries for their trust in our team and our mission 🙏

A big thanks to everyone who believed in Straight Up and helped us raise the bar: Durf Ondernemen, Sportupbe Boost, Voka Oost-Vlaanderen, Stichting voor Toekomstige Generaties, BlueHealth Innovation Center, ML2Grow.

Looking forward to this next step in our quest against back pain!

30/06/2021

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