01/09/2026
Fertility care isn’t static. And it shouldn’t be.
As we begin 2026, some approaches are being re-examined, while others are gaining momentum based on better data, better technology, and a broader understanding of what actually supports reproductive health.
What’s fading out are one-size-fits-all protocols, ignoring male fertility, and the rise of unverified “miracle” tests or supplements driven more by marketing than evidence. There’s also growing recognition that health information shared without medical expertise can do real harm.
What’s coming in feels more encouraging. Stronger emphasis on evidence-based and regulated care, more balanced fertility assessments that include men from the start, and a shift toward prevention, education, and lifestyle support alongside treatment. We’re also seeing movement toward more accessible fertility care and continued refinement of technology and automation in assisted reproduction.
None of this is about trends for the sake of trends. It’s about improving accuracy, equity, and outcomes, and supporting people more thoughtfully through what can be a very vulnerable experience.
Curious which of these shifts you’re noticing most, or which ones you’re hopeful to see more of.