04/06/2026
How to Become Ridiculously Easy to Do Business
with David Avrin
Why do customers leave—even when they say they’re satisfied?
Here’s the uncomfortable truth: satisfaction isn’t loyalty. And in today’s marketplace, frustration isn’t a surprise anymore… it’s expected.
In this episode of Experience Leadership, I sit down with globally recognized customer experience expert David Avrin, author of Ridiculously Easy to Do Business With, to tackle one of the biggest and most expensive problems organizations face: built-in friction.
Policies. Procedures. Silos. “That’s just how we do it.”All of it adds up to customer frustration—and your customers are reacting.
David shares powerful research from 2026, revealing that when customers encounter friction, only 14% do nothing. The other 86% take action—and most of that action hurts your business. They leave. They tell others. They disengage.
We unpack: • Why customer satisfaction is no longer a reliable predictor of loyalty • Why customers now give only one or two chances • Why your most dangerous customers rarely complain • And how to use behavioural research to predict what frustrated customers will actually do
If you want to attract, retain, and protect your customers in a market where switching is easy and patience is thin, this conversation is your wake-up call.
🚨 Get David's 2026 Report here 👉🏼 https://www.ridiculouslyeasy.com/report
About David
One of the most in-demand Customer Experience speakers and consultants in the world today, David Avrin, CSP, Global Speaking Fellow, has shared his content-rich, entertaining and actionable presentations with enthusiastic audiences across North America and in over 30 countries around the world. David helps organizations better understand and connect with their changing customers and clients to help future-proof their businesses.
David's insights have been featured on thousands of media outlets around the world. He is also the author of seven books, including the acclaimed: It's Not Who You Know, It's Who Knows You!, Why Customers Leave (and How to Win Them Back), The Morning Huddle, and his newest book, Ridiculously Easy to Do Business With.
Connect with David
ridiculouslyeasy.comhttps://www.instagram.com/therealdavidavrinhttps://www.youtube.com/channel/UCtH4DdaOhbturnA9OI80kPwhttps://www.facebook.com/DavidAvrinFanshttps://www.linkedin.com/in/davidavrin/
----more----About Your Host, Marc Haine
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