Next Up

Next Up offers life coaching for the next gen, age 14-25.

Certified life coaches Alexandra and Betsy help the next gen build confidence, reduce anxiety, set goals and move toward living a life they're passionate about!

11/27/2025

I know it feels like the getting the job you really want will solve all your problems. And while I agree that it will likely be a great source of happiness, it's important that you take it off the pedestal. Please don't let it be the ONLY thing that makes you happy. Remind yourself to work towards building a fulfilling, purposeful, joyful life regardless of work ❤️ Work is just the cherry on top of the already delicious sundae!

11/25/2025

Good Morning from the rehearsal hall! ☀️🎭

In case we haven’t met yet, hi!! 💕I’m thrilled you’re here! My name is Alex Herzog, and I thought it would be fun for all of us to share about ourselves! I’ll start!

I was a performer for 15 years. I started as a dancer and then did musical theatre post-secondary. I had an incredible career, across the country, in ensemble and lead roles! Sooo grateful for that part of my life! I also dealt with extreme performance anxiety and perfectionism. Though that was a debilitating challenge, it’s what lead me to become a coach! There are tools and skills that majorly help, that no one ever taught me. It’s my absolute mission in life to help other artists feel more confident and in control of their performances and lives!

Oh yea, back to this picture of me in the rehearsal hall! I’m also a director and choreographer! I work in theater and film/tv 🎬Right now I’m choreographing a production of The Lightning Thief!

It’s really important to me to be in the industry AND be a coach. It’s important to me to live and breathe what my clients are experiencing. I know that some coaches only coach- and that’s great! But I think that being actively involved is one of the things that sets me apart as a coach ❤️

Okay! That’s me.

If you have a second, answer one of these 3 questions in the comments:
1. What’s one thing that surprised you this year?
2. What’s a tiny win that happened on the inside? (Not a public one!)
3. What’s one small thing you did this year that moved the needle?

Love you all and can’t wait to read these comments! ❤️🙌

10/17/2025

The time leading up to my performing career taking off felt really dark! All of these seemingly give-up-worthy things were happening. It felt like there was evidence everywhere that I was not going to make it.

I don’t want to say it was that randomly overnight everything changed. It did in a sense, but none of it was a fluke. I had been planting seeds all along, there was just no obvious evidence of those seeds sprouting, until one day the whole garden was in bloom.

If things are feeling dark, frustrating, like a dead-end, like everyone you know is making it but you… I WAS THERE TOO! Use me as PROOF that it is entirely possible for all of those things to happen AND have a dream career. I’m literal evidence.

I think one of the coolest parts of working with me, is that though I have an incredible resume, NONE of it came easy. Life gave me a challenging route! Lol. I had to restart so many times, and force myself to keep going when it felt impossible. I am not just your coach, but your ally in your journey. I believe in you more than you believe in you! I’ve walked it too.

If you are ready to start doing the work, book a Discovery Call, and let’s chat it all through! I am here to help you get more confident, clear on what YOU want (not just “I’m fine with anything” 👎), and begin fo create the life and career you deeply want. It’s the most important work you’ll do. Ask my clients! 🥰

Head over to www.nextupcoach.com to book in today ✨ Spaces fill quickly

10/15/2025

Dancers: winning is lovely but it isn’t the only measure of success.Winning is something that you can’t control- it’s all up to the judges tastes and preferences!

Wins and trophies fade over time. The memories you make with your friends, the way a compliment you gave someone boosted their confidence, the way your team came together and went all the way… that’s what lasts a lifetime.

How many of these 26 wins have you had this season? Let me know in the comments! ✨👇

09/26/2025

Last weekend I received a Guthrie Award from the Stratford Festival Guthrie committee to continue doing the work I do with Next Up! I was so moved to have received this. I am so excited that mindset work for performers is being upheld, recognized and celebrated 🥲

This award will be used to grow a new branch of Next Up that doesn’t exist yet. Any guesses? Drop them in the comments! 👇

Major, heartfelt thanks to everyone on the Guthrie committee for this generous recognition. It was an honor to be included in this year’s event alongside the other incredible winners. Thank you for making space for such a wonderful event! ❤️

09/12/2025

✨ What if audition season didn’t have to feel so overwhelming?

Performers who joined Unshakable live walked away with calm, confidence, and a mindset they can depend on no matter what.

Now, you can get the full 2-hour Audition Season Mindset Bootcamp on demand. Think of it as your personal reset button: a practical, proven toolkit to help you walk into every audition steady, grounded, and unshakable.

🌟 Real performers. Real results. Swipe through to see their words!
🎟️ Comment "Confidence" to order your copy! You can also DM or email connect@nextupcoach.com

Grab your copy today and step into audition season with the mindset you deserve 😁

09/05/2025

Your Unshakable itinerary has arrived! 🚀✨

If you've signed up, I am sooo excited to come together to make some major mindset shifts together on Sunday morning! I am also so excited to share this with our recording participants! Hot tip: if you purchase the recording (free for live participants) you can watch it over & over before every audition! Think of it as your personal pep-talk!

If you haven't signed up, what are you waiting for? You absolutely deserve to go all-in on yourself! Mindset changes everything. Make this your best audition season yet! There is no time to waste in building the career you want.

If you've signed up, expect your inbox to light up with info, a zoom link and a FUN SURPRISE later today 🥳 (ooo what could it be!?)

🗓 Sunday, September 7
🕙 10:00-noon EST
💻 Live on Zoom with Alex (&guest contributor Betsy Dwight!)
🤍 Investment: $49 + hst (e-transfer or credit card)

DM or email connect@nextupcoach.com to sign up!

Can't wait to have the best Sunday morning ever! 💡☕️

09/02/2025

OMG! I am bringing in a guest contributor! I looked at the list of attendees and thought “THESE PEOPLE ARE SO SPECIAL, I WANT TO INVEST IN THEM EVEN DEEPER!”

Stay tuned for a big announcement tomorrow! I promise, you’ll love it 💕💕

RECORDING IS AVAILABLE for purchase if you can’t come live! If you do come live, of course you receive the recording too! You can watch and rewatch as many times as you’d like!

Eee! 5 more sleeps until the best mindset reset ever 💗

I am so, so, so excited! If your friends are auditioning and don’t know about this, please share with them 💓 it’s going to be unreal!

DM me your email address to sign up! It’s going to be THE BEST!

08/27/2025

For more information or to book, please send a DM or email connect@nextupcoach.com

Available in person in the GTA, or by flight anywhere!

Please book early, as September weekends are nearly full!

✨Competitive dancers need both technique and mindset, because the recipe for success, happiness and fulfillment on stage and in class is equal parts skill and self-belief✨

08/26/2025

Huuuuuugest congratulations to my client, on directing and producing Tuesdays With Morrie! Chloë is the founder and creative genius behind . People say that Beyoncé only has 24 hours in a day, but I would say the same about Chloë 🙌

First of all, the venue, a cutie apple orchard and shop, feels like you’re stepping into a Pinterest fantasy in the BEST way! There’s an adorable bar with local cider and beer, fresh baked goods and charcuterie, abundant wildflowers, and overall aesthetic abundance! I was blown away.

Then, Chloë directed the most moving, honest and life-giving two hander (Tuesdays With Morrie) with two of the finest actors (Josh Palmer and Nicholas Rice) that I have seen…ever?! My friend and I, as well as the audience around us were profoundly moved by the brilliant production Chloë staged and directed on the porch of the orchard. Like?!?! Who thinks of that!!! Genius. Perfect. One of the best pieces I’ve seen all year.

It runs til August 28th. Go! It will be one of the best nights of your summer. Promise.

Chloë, I am wildly proud of you. You literally did ALL of this. YOU. This is proof you can do anything ✨

I love it when I get to see my clients take our work and make absolute life-changing magic. Go get em Next Up fam. If anyone is doing it, it’s you. ❤️

08/19/2025

Join Certified Life Coach Alex Herzog for a powerful, practical bootcamp designed to strengthen your mental game before audition season kicks into high gear! Whether you're facing nerves, self-doubt, or just want to sharpen your focus, this session will help you build the mindset tools that keep you grounded, clear, and ready to book.

💡 SAVE YOUR SPOT for Unshakable: DM .coach or email connect@nextupcoach.com. You will receive a link to pay via credit card or e-transfer. Prices in CAD. The recording will also be available for purchase. Spots are limited.

Invest in yourself to make this your strongest audition season yet ✨

08/12/2025

Competitive Dancers: It's time to get ready for the dance season! This is the year to truly meet your potential, and I am here to help!

Technique is one half of a successful season, and mindset is the other!

Work with Dancer Mindset coach, Alex to:
-build confidence
-stop comparing
-set goals and get motivated to meet them
-manage performance anxiety and nerves
-identify and move through perfectionism

I have coached over 100 top competitive dancers in the US, Canada, Australia and the UK to National Titles, Top Scores and personal bests ✨For Dancers 11-19

Want to chat more? Book a complimentary 15 minute Discovery Call through the link in my bio, or send me a DM to set it up!

I can't wait to make this your best season yet!

Address

Toronto, ON

Website

http://www.nextupcoach.com/

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