Amuselle

06/25/2017

The International Women's Forum 2017 Collection Scarf was inspired by the two host cities for the Forum's 2017 World Conferences. Cityscapes of each city are featured on either side of the scarf and are complemented with imagery specific to each geographical area.

The border of the scarf is composed of a graphic composition of each city name; STOCKHOLM2017 on one side and HOUSTON2017 on the other.

The two cities are visually connected by a pattern of cogs and wheels which are symbolic of the conferences' theme of global connectivity.

05/25/2017

The 2016 International Women's Forum Collection Scarf
To reflect the mandate of The International Women's Forum, the female figures form circles and join hands in an upright position to suggest unity, friendship, leadership and support.

The image of the compass is incorporated in the centre of the scarf to reflect the global presence of the IWF. The IWF logo is positioned as the N-S-E-W coordinates on the compass. The geometric torsos of the female form are replicated in the outlet layer of the compass which subtly associates the female form with direction. Around the compass is a large circle of women with joined hands. It is suggestive of women from around the globe standing in unison.

Orange was chosen to reflect the IWF brand.

05/25/2017

New York's Fearless Girl sculpture models The International Women's Forum 2016 Collection scarf

11/27/2016

Coldplay's "A Head Full of Dreams" album made The Flower of Life Symbol mainstream. Amuselle has 2 designs based on the beautiful geometric pattern.

11/27/2016

The International Women's Forum Scarf designed for the Canadian Conference in Toronto. The pattern is composed of female figures holding hands in an upright position. The center image was used to decorate a cake presented at the conference's luncheon.

03/17/2016

Amuselle has the perfect Mother's Day Gift: A silk scarf inscribed with messages of gratitude to a loving mother.

12/02/2015

Amuselle is pleased to be featured in The Toronto Fashion Incubator's 2015 Holiday Gift Guide.
Check out the great gift ideas with the link below.

11/17/2015

Best Friend

11/16/2015

The Anniversary Scarf is now available at the Ballet Boutique located at The Four Seasons Centre for the Performing Arts. It's open during performances by The National Ballet of Canada.
Thank you to Karen and Deb for making Amuselle a part of the anniversary celebration.
http://amuselle.com/products/the-national-ballets-anniversary-scarf

11/16/2015

The City of Toronto has purchased Amuselle's entire Canadiana line for corporate gifts. Many thanks to the wonderful staff at the Protocol Office for supporting a new company and local designer!
City Hall Image is one of 9 structures featured on Toronto Buildings Scarf Design.
http://amuselle.com/products/toronto-buildings

11/16/2015

Toronto's Spacing Store is carrying Amuselle's Scarves. Check out this really cool store at 401 Richmond Street West.

11/16/2015