Be Spectacular Eyewear Styling System for Optometrists

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Be Spectacular Eyewear Styling System for Optometrists

The comprehensive Eyewear Styling System for Optometrists and their teams to learn to style and sell to scale their optical gallery.

06/04/2025

Capturing Gen Z: A new frame of mind for sales success.

As ECPs, and as humans-it’s natural to stick with what’s familiar. We rely on our established processes, default to the way we see ourselves, and assume we already know what our clients want. But what if our current frame of mind is the very thing holding us back from reaching a whole new generation of buyers?

Read my recent take on this subject

Link in bio

05/09/2025

I’m heading back to Breakfast TV Monday, May 12th!!
We’re talking pops of colour and bringing a few surprise guests/clients!
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05/06/2025

Growing a profitable optical isn’t just about offering great frames-it’s about creating an experience where patients are excited to invest in multiple pairs that suit every part of their life.

Enthusiasm Sells!!

🙌 Show up with confidence, not cue cards.
🙌 Keep it fresh and replace sold inventory with new models.
🙌 Bringing your curiosity, not assumptions.

Read my recent article in
Link in bio.

04/29/2025

Beyond Black - Colour Converts. Read my latest article .mag

Colourful eyewear isn’t just about aesthetics - it’s a game changer for multi pair sales and a stronger connection with your clients.
Link in bio.

03/06/2025

Women in Optical! Style. Sell. Shine,
Check out my latest article in the March issue of Optical Prism.
Link in bio.

02/07/2025

Is your team feeling uncomfortable learning new techniques?😬 Are you challenged with pushback? Do you hear comments like this, “We’ve always done it this way, why change now?”

Pushback from your team to introduce new conversations, often stems from FEAR. The fear of making mistake, the fear of clients judging them, the fear of feeling pushy.

Change can feel challenging, but it’s exactly what’s needed to elevate your practice and increase sales. The reality? Growth happens outside the comfort zone. 💡

Here’s the thing—when you push through the discomfort and embrace new techniques, you’re creating a culture of learning and innovation that fuels success.

✨ The results speak for themselves: multi-pair increases, higher sales, and a team that feels confident in their ability to connect with every patient. It’s not about the discomfort—it’s about what’s on the other side.

Ready to help your team push through that uncomfortable zone and turn it into something powerful? Let’s transform your team with the skills they need to thrive! DM me, and let’s make it happen!

01/31/2025

As an expert sales stylist, your look sets the tone! 👓✨ And this is not just for your sales team!

When you as the business owner and optometrist also reflect your unique and individual Spec Style, then the patient sees your stylistic business brand reflected throughout the patient journey.

The client experience is elevated and they have confidence that you will not only give them the best vision but will also help them look and feel amazing in their new purchase.

Know your spec style: Sleek and sophisticated? Expressive and innovative? Trendsetting and edgy? Wearing frames in your clinic that align with your aesthetic reinforces your expertise and inspires your clients to want to buy from your business and you brand your business as the go-to optical in your neighbourhood.

👉 Ready to step it up for 2025 and close more sales? I can help! Send me a message or visit the link in my bio to set your team up for success 🙌

01/28/2025

Stylists, it’s time to help your clients step into the spotlight! ✨

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Choose sultry burgundy, elevated tortoise, or rich emerald frames to make their look truly unforgettable. These bold, statement-making designs are crafted to elevate confidence and empower a chic aesthetic, showing the world they mean business.

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Help your clients own their bold, powerful vibe with eyewear that speaks volumes. Ready to elevate their style game? Let these frames take center stage in their look!

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Want more tips to elevate your eyewear styling expertise? Catch the latest issue linked in my bio!

01/21/2025

Is your team holding back because they’re afraid of selling? 🤔💭

Fear of selling is real—but it doesn’t have to hold your team back. Selling isn’t about being pushy; it’s about creating connections, building trust, and guiding clients to the solutions they need.

When your team feels confident and empowered, selling becomes second nature. Let’s transform fear into enthusiasm and turn every interaction into a meaningful experience that drives results!

Ready to ditch the fear and elevate your team’s sales game? Let’s make it happen!

01/17/2025

Uncomfortable means growth 💡

Are you stuck in the “we’ve always done it this way” mindset? It’s time to ask yourself:

✨ What opportunities are slipping by?
✨ What revenue are you missing out on?
✨ What growth are you holding back from your team?

When you resist change, you risk staying stagnant. Elevating your approach isn’t just an option—it’s a necessity for thriving in today’s market.

So, are you ready to attempt change and being uncomfortable? Let’s stop leaving potential on the table and start stepping into next-level success? Let’s make the shift together.

Drop a 🙌 if you’re ready to elevate!

01/07/2025

Hey Opticians! Let’s reflect on 2024! ✨

Did you hit your goals last year? 🚀 Whether you crushed them or fell a little short, now’s the time to evaluate, celebrate your wins, and set your sights on a bigger, brighter 2025!

If there’s room to grow (and let’s be real, there always is 😉), I’ve got something game-changing coming your way in 2025! My brand-new STYLEYEZ Membership is designed to help you elevate your skills, boost sales, and completely transform the way you connect with your clients.

Book a FREE Spec Connect Call and we can brainstorm ideas to close a few more sales every week. Link in bio!

12/24/2024

Turning patients into raving fans! ✨

What’s the secret to boosting your capture rate and creating loyal clients who can’t stop raving about your optical practice? It’s all about the experience.

In my latest article for Review of Optometric Business, I dive into the power of emotional service—the key to transforming routine visits into unforgettable, personalized journeys.

From humanizing patient interactions to curating stylish, sensory-filled experiences, I share strategies that help practices like Dr. D. Kimball’s Advanced Eyecare Associates stand out.

📖 Curious about how emotional connection, attention to detail, and thoughtful styling can set your practice apart? Head to the link in my bio to read the full article and learn how to elevate your patient experience!

👉 Would you like to tweak your sales process in the first quarter of 2025? Check out the 3 month Spec Style Mastery offer for your team! Fibs all links in my bio 🔗👏

Address

Toronto, ON

Telephone

+14168289668

Website

http://www.bespectacular.com/optical

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Want your practice to be the top-listed Clinic in Toronto?

Stop Selling & Start Styling

We launched Spec Styling to help eyecare businesses grow revenue and keep customers from buying online. Our online courses and live events will show ECPs how to do eyewear consultations that not only make customers stay and buy but buy more! Our Basics course teaches how to determine a person’s spec style, face shape and color analysis where the Advanced course goes deeper into facial features, hair & skin tone, wardrobe, RX considerations, & make up application. We even created a full marketing package so you can start immediately telling potential customers what you are now doing! Start today by visiting our website at www.specstyling.com.