28/02/2026
One year ago today, Sasha & Co. was born ⭐
In just one year, we’ve grown into a sisterhood of 11 incredible doulas and caregivers. We’ve supported families through some of the most tender, raw, sleep-deprived, love-soaked chapters of their lives.
What I’m most proud of:
⭐ Growing intentionally through word of mouth — families trusting us deeply and other doulas wanting to join this culture.
⭐ Supporting high-needs families, including accessing NCDA + DAFGP funding to reduce financial barriers.
⭐ Partnering with aligned, mostly female-led, BIPOC-owned, local brands.
⭐ Building systems and structure from scratch — without losing the heart of this work.
⭐ Choosing collaboration over competition. Always.
This year stretched me. It asked me to lead with intuition, to trust my vision, and to build something rooted in community rather than ego.
To our team: your magic is what families remember. The muffins baked at midnight. The steady hands. The deep conversations. The way you walk into a home and shift the energy entirely. 🌙
Thank you & happy birthday to us!