02/12/2026
🎤 Speaker Spotlight: Rob Cass
Founder and CEO of SPAFORMATION, Rob Cass is a leading consultant, educator, and speaker in the spa and wellness industry. Known for his direct, no-nonsense approach, delivered with clarity and humor! Rob helps spa professionals cut through complexity and achieve meaningful, sustainable results.
With decades of experience in spa and hospitality management, operations, supply chains, and strategic growth, Rob previously helped lead one of Canada’s 50 Best Managed Private Companies before founding SPAFORMATION in 2003. Today, he is trusted by spa leaders across North America and the Caribbean and is committed to raising standards across day spas, medical spas, resort spas, thermal spas, and destination spas.
🎓 Rob Cass speaking at ESI Show Vancouver 2026:
The Business of Wellness: How High-Performing Spas Drive Profit Without Losing Soul
🗓 Sunday
⏰ 3:00 PM
📍 Meeting Room 13
The Thermal Advantage: Why Thermal Spas Are Redefining the Future of Wellness
🗓 Monday
⏰ 12:00 PM
📍 Meeting Room 13
📚 Seminar access is included with a valid ESI Show admission ticket.
Join us to gain practical insights, strategic clarity, and a fresh perspective on the future of wellness.