02/06/2026
One whole year in business! 🎉 🎉 🎉
One year in business and one big lesson I didn’t expect… We launched The Kids Vitamin Doctor just under a year ago with 3 products we truly believed in. What I didn’t fully appreciate then is how much the story behind the products actually matters. This year has totally changed the way I buy things myself! 👩🏼⚕️
Now, when I’m choosing a product, I don’t JUST look at the ingredients, the packaging, the price. I look for the founder and their story. I want to know all about them! Why did they start their brand? What problem were they trying to solve? Are they a local company? And are they a genuine, nice person?! 😀
Building a brand is so very personal. It usually comes from a frustration, or a moment that makes you say - there HAS to be a better way to do this…. 🧐
Being on the other side of it now, I see how much risk and persistence sits behind every new brand. The late nights. The doubt 😣 The tiny wins that feel enormous! 👏🏽 The resilience it takes to keep going….. 💪🏽
As we head into year two, I’m so proud not just of what we’ve built - but WHY we built it! 🙌🏽 And as a consumer, I will NEVER shop the same way again.
Shout out to every founder - your story matters so much more than you think - so make sure you keep sharing it with the world 🌎🫶🏼