23/10/2025
Evgeny Alexandrov, senior partner at IP Law Firm Gorodissky & Partners gives practical guidance on the Road to Market Success: IP Protection Best Practices for Chinese Businesses in Russia.
The expanding strategic partnership between Russia and China, reflected in growing bilateral trade, brings significant opportunities for Chinese businesses across sectors from high-tech to consumer goods. However, this promising landscape is accompanied by distinct intellectual property (IP) challenges that can undermine market entry and long-term growth. A proactive and strategic approach to IP is, therefore, essential for creating and defending business value in the Russian market.
Russia's 'first-to-file' system provides a predictable framework for IP protection, making early trademark registration the most critical step for market entry. A commercial launch of a branded product without secured trademark rights creates immediate vulnerabilities, potentially leading to third-party registrations, customs complications, and costly legal disputes. While the system offers robust enforcement mechanisms—from civil litigation and customs recordals to criminal prosecution—these tools are most effective for those who lay the groundwork in advance.
This article analyzes these challenges and strategies through the lens of recent case studies involving Chinese companies. Examination of real-world examples of both pre-emptive registration conflicts and post-registration enforcement outlines a practical roadmap for navigating the Russian IP landscape. The goal is to provide Chinese businesses with the insights needed to protect their assets, mitigate risks, and secure a durable competitive advantage.
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