15/04/2026
Contribution of Gen Z App Just-in-Time Adaptive Intervention (JITAI) in building healthy Gen Z Habits
Gen Z App is a dedictaed Gen Z wellness platform owned, developed, and powered by MD Pharma Consulting Group. Dr. Bassem Toeama, CEO and Founder of MD Pharma Consulting Group, was privileged to be a thesis committee member at Barrett, the Honors College and Ira A. Fulton School of Engineering at Arizona State University. The student’s research titled “A Framework for Context-Aware Wellness: Designing Just-in-Time Interventions to Improve Habit Formation in Gen Z“ focused on the contribution of Gen Z App Just-in-Time Adaptive Intervention (JITAI) in building healthy Gen Z Habits.
The research concluded that Gen Z App Just in Time Adaptive Intervention (JITAI), based on BJ Fogg’s Behavior Model Equation B = MAP where B is the Behavior, M is the Motivation, A is the Ability, and P is the Prompt, and by applying behavioral science to advanced technology, and through using biometric data, GPS location, and scheduled meetings, tasks, and events in the calendar, will passively sense the Gen Z ability and send prompts to actions as meditation exercises to relieve anxiety when Gen Z App senses the Gen Z increased heart and breath rate, a 10-minutes walk in the 30-minutes window between the classes, a prompt for 20-minutes journaling and self-reflection when Gen Z App locates the Gen Z in his or her room at his or her house, and much more! And through consistency, Gen Z App can build healthy behaviors and promote positive lifestyle changes ❤️
https://genzapp.com
