27/08/2025
Big Win and AfC-ECD Bring ECD Priority Issues to the Attention of Amhara Top Leadership
Big Win Philanthropy, an international charitable organization working on children and youth development, and the African Center for Early Childhood Development (AfC-ECD), have brought major concerns of Early Childhood Development (ECD) to the Attention of policy makers of the Amhara National Regional State.
Big Win CEO Dr. Keseteberhan Admassu and AfC-ECD Deputy CEO Dr. Meseret Zelalem gave briefings on the initiatives and activities undertaken by their respective organizations related to ECD on the launch of “The Digital Amhara Initiative” that aims to benefit over 5,000,000 youth from digital trainings over the next five years.
At the occasion, Dr. Keseteberhan Admassu spoke on the importance of the Early Childhood Development Program implementation in the Amhara regional state while Dr. Meseret highlighted on what the center has accomplished working alongside the region’s pertinent bureaus including the regional ECD baseline survey conducted with the support of Big Win Philanthropy.
The Amhara Regional State's Leadership launched the 'Digital Amhara Digital Literacy Program' on August 23, 2025 as the culmination of a leadership exchange program in Rwanda, January 2025 which was facilitated by Big Win Philanthropy.
The launching event was held in the town of Bahir Dar, capital of Amhara Regional State and attended by top level officials and prominent personalities, including His Excellency Ato Arega Kebede, President of the Amhara Region, and Dr. Keseteberhan Admassu, CEO of Big Win Philanthropy. All in all, over 100 participants were present, including cabinet members, bureau heads, zonal administrators and cities Mayors.
The Digital Amhara initiative was developed through a collaborative effort led by the Amhara Presidential Delivery Unit (APDU). Key partners included the Bureau of Education, the Bureau of Innovation and Technology, and the Bureau of Labor and Training. Academic and training institutions, notably Bahir Dar University, also played a crucial role.
The program is expected to offer basic, intermediate, and advanced digital courses for young people through a mix of self-learning, facilitated sessions, and blended mechanisms, depending on the availability of infrastructure and local context of the trainees.
Both the President and the CEO emphasized the importance of this initiative, asserting that "digitalization is no longer an option for the Amhara region." The event concluded with a strong consensus on the action points needed for the program's effective implementation and sustainability.
On behalf of the Amhara National Regional State, H.E. President Ato Arega Kebede, and H.E. Dr. Mulunesh Dessie, with the rank of Vice President and Head of Education Bureau, extended their heartfelt appreciation to Ms. Jamie Cooper and Dr. Kesete, President and Chairwoman, and CEO of Big Win Philanthropy, respectively and their dedicated team for their invaluable and transformative support.
H.E. the President indicated that the Youth Employment Initiative and Early Childhood Development program through their active involvement and aligning to the Seqota Declaration have played a critical role in unlocking new opportunities of ECD, maternal and child health. The President also expressed his conviction that this partnership will continue in the time to come.