AIVA

Wildly minimalistic skincare. AIVA aims to bring luxurious self-care with minimal stress. AIVA knows you are unique, and a work of art. For life. Individual.

AIVA is wildly easy care: minimalistic eco-certified skincare, and beauty supplements from pure Finnish nature.

AIVA was created for you: your ease, your beautifully wild nature, your sensitivities and sensibilities. AIVA, a new Finnish brand offering wildly easy care;
minimalisitic eco-certified skincare and organic "supergoods"´from pure Finnish nature. Launching with two iconic skincare products that work in tandem: the Cream and the Oil. This multi-tasking duo is an oil cleanser, deep hydrator, facial mask, body ritual, massage oil, bath oil, body oil, face cream, hand & body
cream, and much more - a dream team with more than 10+ use. For us, the signs of a life lived: lines, spots, texture changes, are more authentic and fascinating than smooth perfection. "AIVA is for laughter, lines and scars. And you, in the center of it all. Fabulous. Original." Founder Jonna Jalkanen

01/12/2025

AIVA’s Delightfully Decent Advent Calendar 🌲🌲🌲

Doors 1–23
Begin your mornings softly. Sip your coffee or tea without rushing, and offer a small act of kindness to someone dear to you.❤️♥️

Be gentle with yourself: Christmas is, at its core, just another day — no need to push yourself beyond your limits to make it happen.
Share the holiday tasks with your partner so the Christmas you create is truly a joint one.

And remember — being able to clean your home for the holidays, decorate, or wrap gifts for someone means you’re fortunate in many ways. Maybe this year, instead of getting caught up in the holiday hustle, you’ll feel grateful for the beauty and goodness already in your life.

If you’re facing something heavy, try to hold onto even a flicker of strength. This moment won’t last forever. It will pass — we know.

Keep your focus on what matters. Consider donating to Joulupuu or another charity instead of spending on novelty calendars or unnecessary extras. Buy only what you truly need, things that work, things that last. Quality over quantity — for your sake and the planet’s.

Door 24 — Wishing you a soft, slow, heartfelt Christmas. ♥️❤️

21/10/2025

Inhale beauty. Exhale stress.

Minimalism isn’t just about what we leave out – it’s about what we choose to keep.

AIVA’s minimalism cares for your skin better – with less.

Did you know that deep breathing not only calms the mind, but also soothes the skin?

Research* suggests that regular breathing exercises may reduce stress hormone levels in the body — the very ones that contribute to skin sensitivity, redness, and premature deterioration.

Breathe in beauty and calm — for your skin and your whole being:

1 Sit or stand comfortably.
2. Inhale deeply through your nose for 4 seconds.
3. Hold your breath for 4 seconds.
4. Exhale slowly through your mouth for 6 seconds.
5. Repeat 4 rounds.

Natural. Gentle. Simple. Effective. 💚

*Chen et al., 2017

26/09/2025

✨ Psst... Yes. This is the secret

The one Finnish women are whispering about when they visit a tiny coastal boutique in Hanko — a town like the Hamptons, just colder and quieter.
”Do you have that skincare here?”

Yes, we do.

Even though our products are just around €40 each, we have loyal customers switching from the most prestigious luxury brands.

Why?

Because we craft magic from the safe, gentle, and powerful treasures of the Nordic wild.

Zero harshness. Zero noise.
Just real results. 🫐🫐🫐

✅ Clinically proven for all skin types — even the most sensitive
✅ 100% hydration effect in just 28 days
✅ Delicious textures — with zero added fragrance or essential oils

Our formulas give your skin everything it needs — without asking anything in return.

What’s not to love? 💫

26/09/2025

”The most important decision you’ll ever make is to be in a good mood.” ❤️♥️

This quote is a beautiful reminder that while we can’t control everything in life, we can choose our attitude — and that choice can be truly life-changing.

Many of us tend to think that the most important decisions in life are about relationships, careers, or money. But this thought suggests that our mindset is actually the foundation — the soil from which everything else grows.

It’s not about pretending or suppressing difficult emotions. It’s about choosing a positive outlook, even when things aren’t perfect.
It’s also about practicing gratitude, peace, and hope — intentionally, daily.

Have you felt the power of gratitude and hope in your own life? ❤️♥️

19/09/2025

”Be yourself; everyone else is already taken.”

Oscar Wilde

❤️

11/09/2025

“We are our choices.”

— Jean-Paul Sartre

06/09/2025

Feeling the weight?

Busy years? A new job? Chaos in your calendar, schedule, home — and mind.
And then, a 7-step skincare routine?
Which came first? Who has time for this?
Does it even work?

We heard you.

Life is complicated enough.
Skincare doesn’t have to be.

Our wildly simple AIVA doesn’t require an instruction manual.

Just a few hard-working, multi-functional essentials — and you’ll feel the relief.
For your mind and your skin.

🧠 And yes, science agrees. Simplifying our routines can lower stress hormones like cortisol — which, in excess, dries out the skin by reducing ceramides, increases inflammation, and disrupts collagen production.
🔎 A 2021 study in ScienceDirect showed that a minimalist lifestyle — fewer products, intentional choices, and simplicity — reduces stress and improves psychological well-being. ☀️

Less is more — in life, in your mind, and on your skin.

Let go.

Save your time and energy for what truly matters.

We believe in real. ❤️♥️

19/08/2025

Midnight sun magic in a tubNorthern purity and power – antioxidant and calming benefits born in the cold, starlit nights of the Arctic. Powered by wild Nordic blueberry, bilberry.

08/08/2025

Easy AF.

High performance. Low nonsense.
Proven results over premium price tags.
Zero added fragrance. Zero essential oils.

08/08/2025

Time is precious. Why waste it on 10-step routines when your glow belongs in back seats and bold detours?

Your skin deserves better.
Easier. Smarter.
So do you.

Feel the real. ❤️🔥

13/06/2025

One cream. Infinite benefits. ☁️☁️☁️
Clinically proven 100% hydration in 28 days – naturally.

AIVA The Cream, award-winning in Marie Claire France, is your science-backed, minimalist skincare essential.

🌿 Certified natural. Eco-smart. Multi-use.

Glow consciously. Try AIVA today.

13/06/2025

”Waterless cosmetics are the most eco-friendly.”

Few things are this black and white.
Waterless beauty can be truly effective and highly sustainable. Or, if poorly formulated and made with the wrong ingredients, it can harm your skin, pose hygiene risks, and waste natural resources every time you use it.
Or... anything in between.

It always depends.

Let’s take a quick look at, say, a shampoo bar 🧼 vs. a high-quality, plant-based, biodegradable liquid shampoo. 💧💧💧

When washing our hair, we use an average of 10–20 liters of heated water — every single wash.

The use of hot water at home is, by far, the largest single source of carbon emissions in the cosmetics industry. Some sources say it makes up as much as 59% of the total emissions.

If you wash your hair daily, that’s up to 140 liters of hot water per week. Over 600 liters a month.

The harder a product is to rinse, the more hot water you’ll use.

A shampoo bar might save you a few hundred milliliters of water in the product itself. 😅 That’s marginal at best.

So how do you really wash your hair more sustainably?

Check at least these:

🌿 Longer intervals between washes — choose a shampoo that actually cleans and doesn’t leave residue
🌿 Spreads easily with minimal hot water
🌿 Rinses off quickly with less hot water
🌿 Biodegradable ingredients that are kind to nature and waterways
🌿 Could you turn down the water temperature?

We believe in real. ❤️♥️

Osoite

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01/12/2025

21/10/2025

26/09/2025

26/09/2025

19/09/2025

11/09/2025

06/09/2025

19/08/2025

08/08/2025

08/08/2025

13/06/2025

13/06/2025

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