The Stronger at 50 Project

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The Stronger at 50 Project Performance & Health Coach for 30+ years. Specialised Coaching for Men Over 40. 💪 Stronger At 50 Project: https://www.paulhoskingscoaching.com/

22/12/2025

CARS ARE FUN & FUNCTIONAL -
THEY ARE NOT AN INVESTMENT

I own a couple of cars

They’re enjoyable. They’re practical

They are not supercars —
They are not where I invest my time, money or energy

As I move through my mid-50s, I’ve learned what actually matters -

❌ I don’t invest my money into cars

😐 Yet most men invest more time, money, and emotional energy into
cars… houses… watches… possessions…

Than they do into their own body and health 🤷‍♂️

🔥 SUCCESS IS NOT WHAT YOU OWN

👊 STATUS IS BUILT —
NOT PURCHASED

💪 Your body says more about you than your possessions ever will

👉 Your car is replaceable
👉 Your house can be sold
👉 Your clothes and watch can be bought by anyone with money

They can be rented. Bought. Lost.

💡 But the body you walk into a room with .. That stays with you for life -

❌ It cannot be outsourced

👉 When you enter a boardroom
👉 When you lead a team
👉 When you collect your children
👉 When you stand beside your wife

You are judged by your presence

👊 Your body reveals your standards
💪 Your discipline
👊 Your consistency
💪 Your commitment
👊 Your self-respect
💪 Your strength of character

❌ Your house, car, and money signal none of this ..

🔥 Your body signals who you are

MY BODY IS THE BADGE I WEAR DAILY

Choose to be

👆🏻Click the link below 👇

https://join.strongerat50project.com/app

For a FREE 4-Day Trial of the Stronger at 50 Coaching Program








19/12/2025

🔥20 STEPS TO LOSE 20lbs ..
FOR A MAN OVER 40 🔥-

👉 1. Get 10k–12k steps daily. NEAT burns more cals than your workout.

👉 2. Sleep 7+ hrs. Poor sleep wrecks fat-burning hormones.

👉 3. Don’t starve yourself. Eat ~500–750 cals below maintenance. Too low kills metabolism.

👉 4. Track intake. Results need accuracy.

👉 5. Eat more protein - 1g/lb BW (160–180g typically) = Builds muscle + boosts metabolism.

👉 6. Lift weights. Best post-exercise calorie burn + more muscle.

👉 7. Do fasted Zone 2 cardio AM.

👉 8. Take black coffee + 3g L-Carnitine pre-cardio to mobilize fat.

👉 9. Fasted treadmill incline walk (12% @ 5km/h, 40+ mins) = max fat burn.

👉 10. Weigh in daily (AM, fasted). Track weight + BF%.

👉 11. Hire a coach for tailored nutrition + accountability.

👉 12. Drink 3L water daily. Curbs cravings + supports metabolism.

👉 13. Cut liquid calories. Stick to water, black coffee, herbal/green tea.

👉 14. No processed foods/sugary snacks—they’re addictive + unsatisfying.

👉 15. Eat whole, single-ingredient foods: chicken, fish, rice, eggs, potatoes, oats, greens.

👉 16. Load up on veggies—nutrient dense + filling.

👉 17. Chew more. Slows eating, prevents overeating.

👉 18. No alcohol. Blocks fat burning + stores fat.

👉 19. Lower stress. Stress hormones drive fat storage.

👉 20. Embrace a little hunger. If you’re hitting your cals you’re fine—discomfort = mental.

Each Simple. Proven. Non-negotiable. ✅

Follow 👉 for more hacks & tips ..

If you needed further guidance then comment “Stronger at 50” below

If you want a 4 Day FREE TRIAL on my Coaching system

Click the link 👇

https://join.strongerat50project.com/app

17/12/2025

The Best Exercises for Men Over 40 ..
#4 The Chest Supported Back Row

👉 This is one of the MOST overlooked movements for men in midlife —

But one of the MOST important

Here’s why 👇

💪 Posture Focus - Not just for a Pump ..
Unlike pulldowns that hit your medial rotators -

This exercise works the upper back muscles that pull your shoulders BACK where they should be

IE YOUR
👊Rhomboids • Mid/Lower Traps • Rear Delts

🔥 The muscles most men desperately need — but don’t train enough

+

💪 Real Functional Pulling Strength

Rows build the strength that carry over to -

👉 Pull-ups
👉 Carries
👉 Deadlifts
👉 EVERYDAY LIFE

This is strength that actually matters

+

💪 It’s Spine-Safe for Men Over 40

The Chest support removes lower-back strain

Perfect for Men Over 40 with -

❌ Tight hip flexors
❌ Shortened hamstrings
❌ Desk posture
❌ History of back issues

All the benefit —
None of the risk of Bent-over Barbell Rows

+

💪 Shoulder Health & Injury Prevention

✅ Balances out bad desk posture
✅ Balances out all the Gym Pressing moves
✅ Improves scapular control
✅ Reduces shoulder & neck pain

👊 Bottom line —
If you want Good Posture - Pain-Free Shoulders - Real Life Functional Pulling Strength ..

This exercise should be used EVERY week

💪 Train Movements & Key Muscle Groups

❌ NOT little muscle pumps !

👊 This is how we stay

👉 Click the link 👇

https://join.strongerat50project.com/app

For a FREE 4-Day Trial on the Stronger at 50 Coaching Program








15/12/2025
11/12/2025

Men Over 40 — STOP going to the Gym ..
& Doing this 👇

👉 Performing a COMFORTABLE 10–12 reps

👉 Resting 3+ minutes & normally on your phone

👉 Same effort level … same reps..

❌ ZERO Intensity

❌ ZERO progression & progressive overload

❌= MINIMAL results

👉 Do not get me wrong ..

💪I have worked with a vast number of professional sportsmen & athletes

💡 I do know & understand the value in rest periods & specific strength phases etc

HOWEVER

If your goal is not specifically to BUILD STRENGTH alone ..

If you’re a typical time crunched Man over 40

If you want to build muscle, lose fat, boost your hormones & metabolism & look athletic

THEN do what works best for the results you want ..

💪 Hit any reps between a 5–15 range

💪Ensure you use 80–85% Max effort to achieve these reps

👉 The weight should force you to focus —
not let you coast.

💥 Use Big, Multi-Joint Movements

Stay away from small Isolation Exercises

👊= More muscle recruitment = More Metabolic & Hormonal impact + more calories burnt

⏱️ Cut rest periods
Supersets & giant sets = Maximum Intensity & Efficiency for time-crunched men

👉 Use opposing muscle groups or upper / lower body in your exercise combinations so that each muscle group gets the necessary rest & recovery

📵 Put the phone away
Focus = better form, better effort, better results.

👊 WORK HARD

👊 45 - 60 minutes MAX

👊 IN .. OUT .. DONE ✔️

This is how Men over 40 ACTUALLY transform & in less time & become..



Click the link 👇

https://join.strongerat50project.com/app

For a FREE 4-Day Trial of my Stronger at 50 Coaching Program — personalised training delivered daily








04/12/2025

👉 Let’s get something straight ..
THIS MOVEMENT IS NOT OPTIONAL -
If you’re a Man Over 40

THE CHEST SUPPORTED UPPER BACK ROW

💪 Is one of the most important exercises you can perform weekly

Here’s why 👇

💡 You Spend Most of Your Day in Forward Flexion ..

☹️Hunched over a laptop…

😳Leaning over a phone…

☹️Driving…

☹️Slouched on the sofa…

❌ Your upper back switches off

❌ Your posture collapses

❌ Your shoulders round

❌ Your neck takes the load

❌ Your chest tightens

❌ And your risk of injury SHOOTS up

💡 This exercise reverses ALL of that -

🔥 The Chest-Supported Upper Back Row isolates your upper back WITHOUT loading your lower spine

→ meaning maximum muscle stimulus with minimum joint stress

🔥 It’s one of the BEST ways for Men Over 40 to rebuild strong, healthy, pain-free shoulders

🔥 It targets ALL the key postural muscles

💡 Men who skip this movement eventually PAY for it…

😩With shoulder impingements

😩Tendon issues

😩Elbow pain

😩Terrible long-term posture

At this stage of our life our training should not be about isolating small body parts looking for that Gym Pump ..

We must support -

💪 Longevity

💪 Posture

💪 Strength

💪 Resilience

❌ Not just bodybuilding bro-science ..
chest-only days & muscle pumps 😡

👊 This is how we stay

💪This is how we ultimately build a great Body

👉 Click the link 👇

https://Quiz.strongerat50project.com/home-766981

For a FREE 4-Day Trial of the Stronger at 50 Coaching Program —

Personalised workouts - Meal Plans & every Coaching strategy needed .. delivered daily








30/11/2025

The Best Exercises for Men Over 40…
#3: PUSH • PULL • CARRY & DRAG ..

💪 These movements are the FOUNDATION of Real-World Strength 👊

🔥 They transfer to EVERYTHING we do —

👉 If performed weekly these movements are the Most Powerful Tools a Man Over 40 can use to -

💪Build Muscle

👊Protect Joints

💪Get Stronger

👊Stay Functionally Fit & Athletic

Here’s why 👇

💡 PUSH • PULL • CARRY + DRAG =
Human Movement Basics ..

These are the Primal Patterns every man must keep strong as he ages

Lose them… and you lose your capability, posture, joint health & longevity

🔥They recruit HUGE amounts of Muscle 💪

Unlike machine isolation work, these patterns hit:

Chest • Back • Shoulders • Core • Glutes • Grip • Legs all in one movement ..

🔥 = Massively more stimulation

🔥= Massively better results

💡 They have enormous carryover to Total-Body Strength..

💡 They Prevent Injuries —
especially for men who sit all day

These movements fix posture, stabilise joints, strengthen connective tissue,
and rebuild the patterns that modern life destroys

💡 They build Muscle efficiently more than most men realise -

A solid PUSH
A strong PULL
A heavy CARRY or DRAG

💪Will build more overall Muscle Mass throughout your body than any small isolation exercise

👊Your body grows from SYSTEMIC stress —
not tiny pump work..

💡 Massive Hormonal Boost

🔥 Elevated Testosterone & Growth Hormone

🔥Huge metabolic uplift ..

All come from these exercises & not small machine based isolation exercises

👉THIS IS ESSENTIAL FOR MEN OVER 40..

If you want to stay Lean, Strong, and improve your Longevity

👊 Bottom line —

PUSH • PULL • CARRY & DRAG are the movements that keep a man resilient, capable & athletic well into his 40s, 50s, and beyond.

👊 Whatever workout program you follow commit to performing these movements weekly

At this stage of life, your goal should not be to chase a Pump —

It’s to build Strength, Function & Lean Body Mass

💪 That’s how we stay

👉 Click the link 👇

https://Quiz.strongerat50project.com/home-766981

for a Free 4-Day Trial on the Stronger at 50 Coaching Program ..

Where every beneficial exercise & workout program is provided to you to ensure maximum results





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