The Stronger at 50 Project

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The Stronger at 50 Project Performance & Health Coach for 30+ years. Specialised Coaching for Men Over 40. 💪 Stronger At 50 Project: https://www.paulhoskingscoaching.com/

31/01/2026

MY BODY ISN’T BUILT BY HOURS IN THE GYM .. OR BY BEING VAIN !

It’s built from being strategic as a Man in his 50’s

It’s built as a Badge that simply shows a Strong optimised body over 40 ..

👉 45–60 mins
👉 3–4x per week

👉 Exercise with Intent
👉 Recover properly

👉 Fix hormones, gut health & stress
👉 NOT MORE PUNISHMENT

Most men over 40 don’t need more gym time

They need -

- STRATEGY
- STRUCTURE
- SCIENCE BASED METHODS

DM “UPGRADE” if you’re done guessing & spinning your wheels going nowhere 💪

menshealthover40

30/01/2026

MOST HEALTH ADVICE FOR MEN OVER 40 .. IS OUTDATED

Most men over 40 are still following advice that stopped working years for them years ago ..

Here’s what’s actually OVERRATED vs UNDERRATED ..

Watch the short video to the end

Which one surprised you the most?

CONTROVERSIAL?

Agree or Disagree?

29/01/2026

“I just need to Workout More” - NO 😡!
Most Men Over 40 think the answer to Fat Loss is simple…

More gym
More cardio
Less Calories

❌ Wrong approach

Because if your internal physiology is broken ..
All the workouts in the world won’t save you

🙄 Hey I’m OBVIOUSLY not against exercise .. but do it for RESULTS

Not just for Fun

If like many Men Over 40 you have

• Insulin resistance
• Chronically high cortisol
• Poor sleep
• Gut dysfunction
• Sluggish liver
• Low testosterone
• Poor thyroid output
• High inflammation

Then exercising more & more will not fix this -
It might even exasperate the issues

• Worse recovery
• Lower testosterone
• Stubborn belly fat
• Flat energy
• Zero drive
• Higher Cortisol

❌AND RESULTS IN FAT LOSS WILL NOT HAPPEN

💡 If you focus instead on -

• Blood sugar control
• Precise nutrition
• Better sleep
• Stress management
• Gut & liver support
• Targeted supplements
• Precision Exercise sessions

👊 Fat loss becomes easy

💪You live with Strength & Energy

👊Hormones fire properly

💪Your metabolism fires up🔥

Your Training actually gets RESULTS

DM me METABOLISM if you want to discuss further

28/01/2026

PEPTIDES - THE BASICS FOR THE MAN OVER 40 - They aren’t Steroids

- They aren’t simply supplements either

They sit in the middle

💡This reel just covers the basics

💡Over the next few weeks I’ll go deeper

🧬 Peptides are simply chains of Amino Acids

- The same Amino Acids found in Protein foods & that your body produces naturally

⚡️But when bonded into specific chains they act as targeted biological signals that tell your body

💪To Repair

💪To Recover

💪To optimise natural physiological functions within your body

⚡️Which is exactly why more high-performing men over 40 are starting to use them

👊Better sleep

👊Faster recovery

👊Improved body composition

👊Hormonal support

👊Less inflammation

👊Cartilage - ligament - tendon - skin -
Muscle Repair

⚡️NOT DRUGS JUST SMART MODERN SCIENCE IMPROVING YOUR AGING PHYSIOLOGY ⚡️

👉Over the coming weeks I’ll go deeper into:

• which peptides for what purpose

• Optimal dosing

• who should (and shouldn’t) use them

• How to do it properly

If you’d like to find out more now -

DM me PEPTIDE and we’ll discuss




27/01/2026

OVER 40 .. DOING MORE ISN’T ALWAYS THE ANSWER -

❌More workouts DOES NOT = better results

❌Less food DOES NOT = you getting leaner

❌More suffering DOES NOT = discipline

That’s the 20-year-old rule book

And it stops working as we get older

Most men I see are simply -

⚠️ under-fuelled

⚠️ over-stressed

⚠️ under-recovered

So training harder just leads to added -

❌ inflammation

❌ fatigue

❌hormonal degradation

❌ stubborn fat

💡THE ANSWER =

🧠 Train smarter

🍽️ Fuel properly

😴 Recover like it really matters

⚙️ Work with your biology

That’s when your body finally responds

👇
DM me UPGRADE if you’re ready to learn more about how to change your playbook & get the results you want

26/01/2026

AGE 49 - SUCCESSFUL BUSINESSMAN - DRIVEN - BODY IN DECLINE.. MEET HENRY

Henry like many men had achieved great business success

🏠 Big House
🚘 Several Nice Cars
✈️ Amazing Holidays

😩His body on the other hand was now out of shape - unhealthy & he was constantly tired & losing his mental edge ..

💵 The Price he was paying for decades of chasing financial & business success

HE WAS IN DECLINE

❌Henry didn’t need another generic workout plan ..

❌Henry didn’t need a Quick Fix Diet

❌Henry couldn’t give up Business Meals - Travel or Entertaining ..

🍷 He also wanted to continue to enjoy a glass of wine or 2 at the weekend..

So we applied Precision Coaching built around his Body - his Personal Blood & Hormone Profiles & his Schedule ..

❌He didn’t need to suffer more ..

💡 He needed to work smarter

⚡️He needed repairing internally 👇

💪We Optimised his Hormones

👊We Repaired his Gut Health

💪We Reignited his Metabolism

👊Alongside Targeted Workouts & Effective Fuelling Plan …

⏩ FAST FORWARD 12 months ..

💪Henry is in the best shape of his LIFE

👊He is CRUSHING Business & Life

🥇 He is even Winning Hyrox & DEKA events!

You can have Success - Family - Freedom - Health - A long lifespan & the Body of your Life

As a Man Over 40 you just need to follow a new set of rules based on Precision - Structure - Science & Strategy

I’m looking for Men that want to be like Henry

Click the link above in my Bio 👆🏻

Or DM me if you would like to discuss

25/01/2026

The WORST Exercises for Men Over 40…
#5 – The Seated Hip Abductor Machine

👉 Final one in the series

And here’s the point I’ve been simply trying to hammer home the whole time…

For a busy, time-crunched Man Over 40 —
your time is too valuable for isolation machines

Fortunately I don’t see too many men use this piece of kit too frequently ..

But to the men that think following in a circuit the weights machines in their gym is an effective workout -

This machine today is the epitome of wasted effort 👇

❌ Sitting down AGAIN
❌ Moving one small muscle group
❌ Zero athletic carryover
❌ No core engagement
❌ No coordination
❌ No real-world strength
❌ Minimal hormonal or metabolic demand
❌Minimal calorie expenditure

👊 Your body isn’t built to work in Little isolated pieces ..

It is designed to work as one full system

💡As we age if we w at to be able to -

• Squat
• Walk
• Run
• Climb
• Lift

This machine ain’t gonna help us

💡 The Smarter Options =
Multi Joint - Compound Lower-Body Work

✔️ Squats
✔️ Split squats
✔️ Lunges
✔️ Step-ups
✔️ Deadlifts

💪 Training your glutes, quads, hamstrings & core altogether

💪 Building real-world strength
💪 Higher metabolic load
💪 Better fat loss
💪 Far more functional

🔥 Bottom line…

❌Stop “doing the machine circuits”

❌Stop “isolating Little muscles”

✔️Start training like a Man that wants to have a strong - resilient - athletic body

✅ Train smart
✅ Train for function
✅ Train for longevity

This is how we stay

Comment below your favourite Hip Strengthening Exercise 👇



24/01/2026

I’M A MAN IN MY 50’s ..
PEPTIDES ARE ONE OF MY KEY STRATEGIES..

💡But Peptides aren’t magic..

❌They’re NOT a Simple Sticky Plaster Solution

⚡️They’re AMAZING Tools ..

Which work wonders when everything else is managed effectively

😡Most men skip the foundations & that’s an issue ..

👇
FOLLOW me for every Hack - Habit - Tip - Strategy .. To Live in your Prime as a
Man Over 40

DM me or COMMENT below ‘PEPTIDE’
If you want my Top Peptide recommendations for your specific Goal 👊



23/01/2026

THE TOP 1% OF MEN OVER 40 DO THIS ..
TO IMPROVE THEIR SLEEP -

💤 Ensuring quality Sleep is one of the most important strategies possible for the Man Over 40

🧬 Hormone Optimization

💪 Muscle Recovery

🧬 Cellular repair

🔥 Fat Burning

Are just a few of the benefits of optimising your sleep ..

Check out the ranking from Top 50% all the way to the Top 1% of Men Over 40 with the habits to be used ..

🥇 Where do you rank ??

🤔How many of these are you doing ??

🥇Not many are all the way up in the Top 1%

👊It’s definitely worth giving it a go to get there

👉Follow me
For Daily Tips - Strategies - Hacks & Habits to live in your Prime as a Man Over 40

👉DM me ‘SLEEP’ or drop ‘SLEEP’ into the Comments box below if you want to discuss any of these strategies




21/01/2026

LISTEN TO WHAT THESE MEN WHO ARE NOW ..

Have to say ..

It might just help you Regain your Prime & Live your best years as a Man Over 40





21/01/2026

IF YOU ARE INTERESTED IN HIRING ME AS YOUR COACH ..

Please spend 2 mins taking a look through some images of my life & listening to my background -

- A Man in his mid 50’s

- A husband - A father - A business owner

- A Biohacker - An Age Group Athlete

- A Performance & Health Specialist with over 30 years experience

- My passion in life is to experiment with the best ways to achieve optimal health, fitness, and performance through diet, nutritional supplementation, and exercise protocols.

- Currently one of the top HYROX & DEKA Over-50 Athletes in the world, winning multiple events each year and contending for the World Championships

- Since turning 40, I have completed numerous marathons and 60-100 mile ultra runs around the world, multiple IRONMAN races, Tour de France stages, CrossFit competitions, Spartan Races, and have represented Great Britain in World Duathlon Championship events.

- I have owned exclusive health clubs, managed large teams of fitness professionals, and traveled the world extensively, spending multiple weeks overseas each year coaching high-profile individuals

- I have developed the knowledge and skills to GET RESULTS for Busy Professional Men over 40

- I am dedicated to slowing & reversing the natural aging process for both myself & my clients

- I know & understand the science of what works for men of our age to be at our best - to live in our Prime & be

If you would like to apply for Coaching then click the link above 👆🏻 in my Bio or simply DM me

21/01/2026

MY POST WORKOUT MEAL - REALITY CHECK -
I’ve just finished my workout & looking forward to getting indoors to refuel -

• This meal = ~700 calories 🍽️
• 80g carbs | 50g protein | 20g fat
• And it’s just one of 5–6 meals today

💡 Here’s what stands out after reviewing hundreds of food diaries 👀

👉 For many men 40+ this would be nearly their entire day’s intake 😳

That’s the real BIG issue for most men ..

❌ Not “too many calories”

⚠️ It’s chronic under-fueling

Most men I work with are already:

• highly stressed
• under-recovered
• running flat hormonally

At this stage of life, leanness isn’t built through restriction & deprivation

It’s built through providing CORRECT energy, macros, and improved recovery capacity

🧠 Feed the system correctly

⚙️ Support repair & hormones

⚡️Reboot the Metabolism

🔥 The body composition starts improving without forcing it

👉 If this resonates with you it’s probably worth reassessing how you’re fuelling —

DM me “FUEL” and I’ll point you in the right direction




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