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The Stronger at 50 Project

Performance & Health Coach for 30+ years. Specialised Coaching for Men Over 40. 💪 Stronger At 50 Project: https://www.paulhoskingscoaching.com/

22/07/2025

THESE IMAGES ARE BOTH OF THE SAME MAN !! 😳

I asked AI & Chat GPT to show me an image of a man in his mid 50’s who :-

- was overstressed
- Had poor sleep
- Had a poor diet
- Ate a lot of processed food
- Consumed alcohol regularly
- Didn’t exercise
- Consumed too much caffeine

I then asked it to show me an image of the exact same man that lived by my TOP 10 Biohacks for the Man Over 40
& I listed them all to it …

This was the difference in the 2 images

Men over 40 ..
DO NOT NEED TO ACCEPT DECLINE

Most of their aging process & the symptoms they are suffering are from their own choosing ..

From the lifestyle they live ..

You can actually choose to reverse your biological age & live in your PRIME -

YOU CHOOSE YOU

Why not start by grabbing my FREE e-book with ..
MY TOP 10 BIOHACKS FOR THE MAN OVER 40 –

That won’t rob you of excessive time or money… But will help you lose fat, get in great shape, perform better and live longer

See for yourself the difference you can make to your life by living correctly

Grab your free copy from my website -

www.PaulHoskingsCoaching.com ..

OR feel free to reach out to me for further guidance

15/07/2025

MY TOP 10 BIOHACKS FOR THE MAN OVER 40 –

That won’t rob you of excessive time or money… But will help you lose fat, get in great shape, perform better and live longer

Each week we’re looking at biohacks you can do from home & fit into your lifestyle but have a huge effect.

Although I have now provided my Top 10 here’s a BONUS one I just couldn’t leave out !!

For men over 40, mineralisation is a non-negotiable biohack for energy, strength, and resilience.

✅ Fuels deep sleep & better recovery

✅ Supports testosterone & thyroid health

✅ Calms the nervous system

✅ Balances hydration & electrolyte function

✅ Powers cellular energy (ATP)

✅ Builds a stronger, more stress-resistant body

Modern life depletes your minerals.
Stress, sweat, caffeine, and poor soil = constant drain.

Re-mineralising your body is like upgrading your internal wiring.

Swipe to read more ➡️ or visit -

www.PaulHoskingscoaching.com

To get your FREE full Biohack Ebook with all Top 10 biohacks + bonus material!

01/07/2025

The Ninth of my Top 10 Supplements for the Man Over 40: Ashwagandha

If you’re a Man over 40, your stress response, hormones & recovery aren’t what they used to be

That’s where Ashwagandha comes in — one of the most studied adaptogens for male health 👇

✅ Lowers cortisol –
chronic stress = increased cortisol = low testosterone = belly fat & burnout

✅ Supports testosterone – research shows it increases up to 15%+ in stressed men

✅ Boosts strength & recovery –
It has been shown to enhance muscle mass & reduce fatigue

✅ Improves sleep quality – better sleep = better hormone balance

✅ Enhances mood & focus – combats anxiety, brain fog, and low drive

Ashwagandha isn’t hype. It’s a game-changer for the high-performing man 40+.

Watch the video for more information

28/06/2025

For the Man Over 40 the best strategy to improve fat loss & lower blood sugar levels*

(Not just a necessity for good health & to prevent diabetes but also one of the primary reasons men over 40 store fat)*

…Is NOT actually to cut their carbs & calories but instead to improve their circadian rhythm & increase sleep quality.

Whilst reducing carbohydrate intake can help some men achieve lowered blood sugar & increased fat loss to a certain degree -

Research & studies show emphatically that improved sleep & circadian optimization show much greater long-term positive results with ..

- Fat oxidation
- Increased testosterone
- Lowered hunger hormones
- Lower blood sugar levels.

Sleep-deprived men over 40 retain fat cells despite sometimes having very good diets due to HORMONAL DISRUPTION

Sleep restriction -

- Elevates GHRELIN (hunger hormone)
– Lowers LEPTIN (satiety hormone)
– Increases CORTISOL (stress hormone)

= Leads to Fat Gain
= Leads to Metabolic Dysfunction

Ref: Taheri S et al (2004) / A study in Current Biology (2009) / Spiegel K, et al (2005) / Scheer FA, et al (2009)

25/06/2025

The Eighth of my Top 10 Supplements for the Man Over 40: COQ10

Men over 40 —
DO NOT overlook this powerhouse nutrient.

COQ10 declines with age… and that’s a problem.

Here’s why COQ10 is a non-negotiable for the high-performing man 40+ 👇

✅ Supports heart health – vital as cardiovascular risk increases with age
✅ Boosts cellular energy (ATP) – helping you fight fatigue and stay sharp
✅ Improves mitochondrial function – critical for slowing ageing at the cellular level
✅ May support testosterone production – via enhanced mitochondrial activity in Leydig cells
✅ Potent antioxidant – fights inflammation and oxidative stress that accelerate ageing

⚠️ Levels drop by up to 50% by age 50.
Supplement smart. Age strong. Stay sharp.

Watch the video for more information

21/06/2025

MY TOP 10 BIOHACKS FOR THE MAN OVER 40 –
That won’t rob you of excessive time or money… But will help you lose fat, get in great shape, perform better and live longer

Each week we’re looking at biohacks you can do from home & fit into your lifestyle but have a huge effect.

Today we’re looking at BIOHACK #10 — how cutting out all 'PROCESSED' foods could be one of the biggest game changers for your health and help you not only look better, but also live longer.

Studies show that every 10% increase in processed food consumption is linked to:

• A 12% higher risk of heart disease
• A 13% higher risk of developing cancer
• A 58% increased risk of obesity
• A 30% higher risk of type 2 diabetes

That should be reason enough to ditch processed foods that are literally aging you and killing you — but you can learn more about the research and long-term effects.

View below to read more ➡️ and visit the link to get the full Biohack Ebook with all Top 10 biohacks + bonus material.

www.PaulHoskingscoaching.com

19/06/2025

Men Over 40:
Should you go Low-carb to burn Fat?

Low carb can help you burn fat — but too low carbs for too long, and it will wreck your hormones, crash your metabolism, and skyrocket cortisol.

Carbs aren’t the enemy — misusing them is.

Watch this video to learn the how’s & why’s to cut carbs to lose fat as a Man Over 40 ⚠️

16/06/2025

MY TOP 10 BIOHACKS FOR THE MAN OVER 40: That won’t rob you of excessive time or money… but will help you lose fat, get in great shape, perform better, and live longer.

Each week, we are going to be looking at biohacks that you can do from home and fit into your lifestyle — but have a huge effect.

Today we are looking at BIOHACK #9 and how walking 10,000 steps a day can literally transform your life.

It is research-supported that this simple action each day will:

Protect against Type II Diabetes

Promote cardiovascular health

Increase fat loss

Improve mental health & reduce stress

Increase metabolism

Increase joint & muscle health

Improve your overall health and lower your all-cause mortality risk

Learn how to incorporate it into your life for best results and time effectiveness — and more about the research-supported benefits of this very simple daily habit.

👉 View below to read more info

🌐 Go to my website or link below to get the complete FREE Biohack eBook with my Top 10 Biohacks — plus some bonus material!

www.PaulHoskingsCoaching.com

14/06/2025

Men over 40 —
Before you jump on TRT…

It’s not a magic pill.
It won’t give you a lean body, deep sleep, high energy & booming libido if your lifestyle is still wrecking your hormones.

✅ Fix your body fat
✅ Get 7–9hrs of sleep
✅ Lift weights
✅ Lower your stress
✅ Dial in zinc, magnesium & D3

👉 It may also have several negative consequences

Do the work first - Earn the right to consider TRT.

TRT may help — but it should never be the first step.

11/06/2025

For Men Over 40 – Cutting Calories Isn’t the Secret to Fat Loss –
It’s probably undermining your goals. Here’s why… and what works better:

1️⃣ Metabolism Slows Down
Cutting calories too hard or too long triggers metabolic adaptation — your body burns fewer calories at rest. Especially true as testosterone & thyroid decline with age.
(Martin et al., 2007, Obesity)

2️⃣ Muscle Loss = Less Fat Burn
Calorie deficit often = protein deficit. Men 40+ are at risk of sarcopenia (age-related muscle loss). Too few calories & protein accelerates this — reducing longevity, metabolism & increasing fat regain.
(Roubenoff, 2003, J Gerontol A Biol Sci Med Sci)

3️⃣ Hormonal Fallout
Chronic calorie restriction lowers testosterone, raises cortisol, reduces thyroid — all of which stress the body and make fat loss harder.
(Tomiyama et al., 2010, Psychosom Med)

4️⃣ Insulin Resistance — NOT Calories
Many men 40+ have insulin resistance. Even in a calorie deficit, if nutrition is poor, cortisol is high, muscle is declining & hormones aren’t optimized — insulin stays high & fat stays stuck.
(Ferrannini et al., 2005, Diabetes Care)

What Works Better for 40+ Fat Loss?
✅ Optimize hormones (testosterone, cortisol, insulin)
✅ Eat enough quality calories incl. carbs
✅ Eliminate processed food
✅ Increase protein
✅ Prioritize resistance training
✅ Improve sleep & circadian rhythm

Fat loss after 40 is about metabolic optimization — not starvation.
Burn fat smarter, not hungrier.

Grab the free eBook:
‘Top 10 Biohacks for a Man Over 40’
➡️ www.PaulHoskingsCoaching.com

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