08/04/2026
As my winter in Ski Shops draws to a close this message came from a lady I'd helped in my workshop. She had tried various boots, people had had a try at helping her but nothing had quite worked. Theyd just not got to the base of it all, not really understood her maybe?
I'm a huge advocate of women helping women and really being in a position to understand what we need and how to find a solution 🎿
That's not to undermine my amazing male colleagues and friends. They are fabulous (mostly) 🤣 but sometimes it takes a woman to really understand another woman. That I believe and it is a hill I will die on 🙋♀️
So, those of you that know me know this isnt meant to be devisive. But as a rare woman in this world of skiing and ski boot fitting I feel super proud of this one
I continue to be busy in my workshop making insoles for day to day shoes and helping people. It's what I love ❤
Alex x