
16/09/2025
Great words Martin McPhilimey MSc MRes - Scientific Consultant
Every breath you take begins with a small cluster of neurons in the brainstem generating its own rhythmic electrical impulse. This spontaneous spark initiates movement, drawing air into the lungs, transferring oxygen into the bloodstream, and fuelling the body’s metabolic demands. In that moment, breathing is not simply a mechanical act: it is the foundation of arousal, readiness, and the perceptual intensity that prepares you to engage with the world.
Breathing is not merely air flowing in and out. It is the root of your vitality—the thread that binds your physiology, emotions, and behaviours. It is both the rhythm of your body and the quiet scaffolding of your mind. Philosophically, it sits at the threshold between the unconscious and the conscious, a biological reflex that you can also shape with awareness. In this way, breath embodies the paradox of human existence: automatic yet voluntary, physical yet spiritual.
It is time we began to recognise that the way we breathe shapes the way we live. Breath patterns influence our perception, our states of arousal, and ultimately the way we perceive the world itself. By changing our breathing, we alter not only our physiology but also the lens through which we experience reality.
Science is only beginning to map the profound relationship between breath, brain, and body. We are still scratching the surface of how respiration interlaces with attention, emotion, and selfhood. Yet, what is already clear is that conscious engagement with breathing- what we call breathwork, offers the possibility of profound shifts in health, resilience, and meaning.
This is why our mission as a industry together is to raise awareness, deepen understanding, and create pathways for individuals to use breath as a tool for connection, connection to health, to each other, and to the deeper significance of life itself. If embraced, breathing has the power to help humanity move towards lives that are healthier, happier, and more deeply aligned with purpose.