28/04/2026
Find your niche and be comfortable being there.
It took me a long time to be comfortable to share information, wether it be through what I have learned, my own thoughts on how I view the world for horses, how in my way I could help others in the way I think it may help.
We all have that imposter syndrome somewhere in the back of our heads whispering "say you got it wrong", "what will others think of you", and for those of us who have slighter more complicated minds thoughts like "they are talking about you", they are judging you", they will only laugh at you", and to park those thoughts can be almost as hard as putting pen to paper and if you let them win your silence will help no one.
I am going to be honest as I always am, as in every industry there are those that think they are better, there are those that think only their opinions are the truth, there are those that seek to constantly berate others for simply not doing as we are told, passive aggressive tones telling us to be quiet and tow the invisible line they have created.
The elite in every industry want to stay elite, they want to control the narrative and they do that by "helpful" messages, a counter active post in response to something you wrote, a jab in your direction that if you were to call them out they would feign innocence, but we know because simply we are not stupid๐
The pressure to conform is always there, those of us who choose not be a part of anything are often not ever on the invite list, but to not be part of anything is the freedom to do what we want, wrote what we want, tell you what we want.
If we never write anything for fear of being judged by others then others simply win for only their voice will be heard, only their thoughts will become the truth
My niche is basic, simple and easy to understand for having knowledge is useless if you cannot share it with others in a way everyone can understand, I don't want to write a post on the back of someone else's I try to bring new perspectives to every post, I want to be different because there is to many indifferent.
If I see a topic everyone else is writing about then mine is just another lost in a sea of the same. I look for what no one is talking about, a different take on what is the norm that is my niche.
I am not a thinker i am a doer, I dont have long beautiful philosophies of what it should be like with horses, I give you a reality of what it is like when you spend the majority of the time with horses that need help, how can we help one horse thats needs may be completely different to the next horse standing by it, in a language that everyone understands with tasks you can do at home with your own horse.
I dont want beautiful words that make me feel good I want dutiful action that makes the horse feel good, my life with my horses would never make a Instagram reel yet offers a little reality because I always say I am a therapist second yet an owner first and everything you have gone through I did to, yet I knew how alone it could feel if your horse didn't live upto social media standards. I just couldnt find help, so my information is a giving back to someone who also has or is feeling like I once felt.
Dont be ashamed to not have all the answers, don't feel intimidated that you may have something wrong and you will be judged as long as you can take correction then you will always be open to expanding your knowledge, no one owns rights or exclusivity to the horse for only the horse owns that trademark.
To exist in a world where only a few can spread the word of doing better for the horse is a world where we will never learn to be better for the horse