The Sage Apothecary

The Sage Apothecary HERBAL MEDICINE | MEDICAL HERBALIST | HOLISTIC FACIALS | CRUELTY FREE | NATURAL & BESPOKE SKINCARE | HANDMADE IN DEVON |
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The Sage Apothecary provides personalised holistic solutions from perfectly tailored herbal medicine prescriptions; to bespoke facials & skincare formulations. Originally founded in New Zealand in 2015, the clinic and herbal dispensary moved to the UK in 2018 bringing its natural and holistic ethos, principals, and formulations along for the ride. The Sage Apothecary is built on the unshakeable truth that everyone is unique – from their fingerprints to skin & gut microbiomes – you’re not a one size fits all solution and therefore your path to wellness shouldn’t be either. So no matter what we’re doing – whether that’s prescribing herbal medicine, designing a holistic skin treatment or formulating skincare – the bottle always starts off empty.

✨There are just a few spots left for our SCENT OF SAMHAIN workshop on Friday🔥 Join us for a fun evening of incense craft...
28/10/2025

✨There are just a few spots left for our SCENT OF SAMHAIN workshop on Friday🔥

Join us for a fun evening of incense crafting at The Sage Apothecary this Halloween. Dive into botanicals, resins, and herbal blends, then create your own custom incense to take home.

🗓 Fri, Oct 31 | 5:30–7 PM | The Sage Apothecary, Bideford

Don’t miss out — grab your spot before they go up in smoke! 👉 https://www.thesageapothecary.com/service-page/scent-of-samhaim

✨ Big love to everyone who joined the Dandelion Workshop — your energy made it pure herbal heaven. 🌿❤️⁣⁣Next up (because...
17/10/2025

✨ Big love to everyone who joined the Dandelion Workshop — your energy made it pure herbal heaven. 🌿❤️⁣

Next up (because we’re not done weaving magic): SCENT OF SAMHAIN 🔥⁣
An evening of incense crafting at The Sage Apothecary this halloween. We’ll dive into botanicals, resins + ritual blends, then you’ll make your own custom incense to take home.⁣

🗓 Fri, Oct 31 | 5:30–7 PM | The Sage Apothecary, Bideford⁣

Spots are limited — grab yours before they go up in smoke 👉 https://www.thesageapothecary.com/service-page/scent-of-samhaim

**Dandelion Herbalism Workshop – Last Few Spots! 🌿**⁣⁣Join us for a special workshop focusing on Dandelion, blending sha...
12/10/2025

**Dandelion Herbalism Workshop – Last Few Spots! 🌿**⁣

Join us for a special workshop focusing on Dandelion, blending shamanic tradition with modern herbal science. Experience the herb through your senses, discover its scientific story and the practical ways you can use it.⁣

**Date & Time:** ⁣
**15/10/25 | 5:30-7:30 PM**⁣

Don’t miss out—it has nearly sold out so limited places are available! For more details: https://www.thesageapothecary.com/service-page/herbalism-where-art-meets-science ❤️🌿

A Little Heads Up, Wellness Fam! ⁣⁣⁣I’m off for a family gathering at the end of October, and while I’m away, we’re shak...
10/10/2025

A Little Heads Up, Wellness Fam! ⁣

⁣I’m off for a family gathering at the end of October, and while I’m away, we’re shaking things up a bit at the apothecary with a little refresh. ⁣

𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝗿𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗿𝘂𝗻 𝗼𝘂𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗵𝗲𝗿𝗯𝗮𝗹 𝗺𝗲𝗱𝗶𝗰𝗶𝗻𝗲, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗯𝘆 **𝟭𝟱𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿** 𝗯𝘆 𝗲𝗺𝗮𝗶𝗹𝗶𝗻𝗴 𝗵𝗲𝗹𝗹𝗼@𝘁𝗵𝗲𝘀𝗮𝗴𝗲𝗮𝗽𝗼𝘁𝗵𝗲𝗰𝗮𝗿𝘆.𝗰𝗼𝗺. 𝗪𝗲’𝗹𝗹 𝗯𝗲 𝗱𝗶𝘀𝗽𝗲𝗻𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝘂𝗻𝘁𝗶𝗹 **𝟭𝟴𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿**, 𝘄𝗵𝗶𝗰𝗵 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗱𝗮𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝗿𝗲𝗼𝗽𝗲𝗻 𝗼𝗻 **𝟮𝟵𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿**.⁣

Thank you for your understanding and support. Looking forward to showing you the refreshed space when we return (it’s ok to get excited about painting a stairwell right?)⁣

🌿 We’re taking a little break! The apothecary will be closed until Wednesday (October 1st). ⁣⁣We can’t wait to welcome y...
25/09/2025

🌿 We’re taking a little break! The apothecary will be closed until Wednesday (October 1st). ⁣

We can’t wait to welcome you back with fresh offerings and new vibes. See you on the flip side 🍂💚

🌿A huge thank you to everyone who joined us for our sold-out elder workshop, “Herbalism: Where Art Meets Science,” last ...
24/09/2025

🌿A huge thank you to everyone who joined us for our sold-out elder workshop, “Herbalism: Where Art Meets Science,” last Wednesday. It was wonderful to connect and share the herbal magic of elder with such an enthusiastic group. Your energy and curiosity made the event truly special.💫⁣

Mark your calendars for our next workshop on October 15, where we’ll be diving into one of my personal favorites: dandelion! This mighty herb is often overlooked, but you can use the whole plant, and its benefits are amazing. Spots are filling up fast, so if you want to join us, now’s the time to grab your place: http://bit.ly/41vpHy4

Also, stay tuned for a fun treat (or trick) we have planned for Halloween—exciting things are coming your way! 🎃⁣

**Elder Herbalism Workshop – Last Few Spots! 🌿**Join us for a special workshop focusing on Elder, blending shamanic trad...
14/09/2025

**Elder Herbalism Workshop – Last Few Spots! 🌿**

Join us for a special workshop focusing on Elder, blending shamanic tradition with modern herbal science. Experience the herb through your senses and discover its scientific story.

**Date & Time:**
**17/09/25** | **5:30-7:30 PM**

Don’t miss out—it has nearly sold out so limited places are available! For more details: http://bit.ly/41vpHy4 ❤️

🌿 Herbalism Workshop Series: Where Art Meets Science🌿⁣⁣One herb. Two perspectives.⁣⁣For thousands of years, plants have ...
30/08/2025

🌿 Herbalism Workshop Series: Where Art Meets Science🌿⁣

One herb. Two perspectives.⁣

For thousands of years, plants have been understood in two ways: Through the felt experience in the body, and later through the measured knowledge of science. In this monthly immersive workshop series starting in September - we bring these perspectives together.⁣

Join Shamanic Practitioner Sue Marcantonio-Edwards & Medical Herbalist Abi Jackson for a sensory herbalism workshop that blends shamanic tradition with modern herbal science.⁣

Sip, feel, and connect to a chosen herb’s presence in your body — then uncover its fascinating scientific story and how to use it.⁣

Session Dates, Times & Herbs:⁣
17/09/25 - Elder, 5:30-7:30PM⁣
15/10/25 - Dandelion, 5:30-7:30PM⁣
12/11/25 - Mistletoe, 5:30-7:30PM⁣

This is herbalism that engages both sides of knowing — the intuitive and the analytical — so you leave not just informed, but connected.⁣ 💫

Places are limited so if you’d like to know more visit http://bit.ly/41vpHy4 ❤️🌿

🕒 Heads up, herbal heroes! 🦸 ⁣🌿⁣Our apothecary hours are getting a little shake-up this week! 📅 We’re taking a well-dese...
25/08/2025

🕒 Heads up, herbal heroes! 🦸 ⁣🌿

Our apothecary hours are getting a little shake-up this week! 📅 We’re taking a well-deserved break this Tuesday (because who doesn’t love a long weekend, right?). But fear not! We’ll be back in action on Wednesday from 10-4pm. ⁣

And then, hold onto your hats! This Thursday, we’re hitting the road to join our fellow natural ninjas from Bideford Pannier Market Mother.Clucking.Farm at the Holsworthy & Stratton Agricultural Show 🐔🌿 Swing by to check out our herbal goodies, tincture blends, natural skincare and soap.

Oh, and don’t miss out on the musical magic of Director’s Cut at 2:30pm! 🎶 See you there!

🎧✨ Finally snagged some time 😅 to dive into Simon Mills’ interview on Diary of a CEO, and let me tell you (as expected),...
25/08/2025

🎧✨ Finally snagged some time 😅 to dive into Simon Mills’ interview on Diary of a CEO, and let me tell you (as expected), it’s nothing short of brilliant! 🌟 Herbal medicine insights? Naturally. But you’ll also get a sense of Simon’s unwavering commitment to credible, evidence-based herbal wisdom. If you haven’t tuned in yet, what are you waiting for? Your ears deserve this! ❤️🌿

Is the root of every illness your gut? Could 5 simple herbs replace your medicine cabinet? Natural remedy expert Simon Mills reveals the herbal medicines tha...

What’s your poison? ☠️⁣⁣We might be just a tad obsessed with our brand-new apothecary mugs, and honestly, who could blam...
29/07/2025

What’s your poison? ☠️⁣

We might be just a tad obsessed with our brand-new apothecary mugs, and honestly, who could blame us? 😍⁣

Inspired by the iconic 1975 Poison mug series designed by the talented John Clappison of Hornsea Pottery, this magical collaboration with Magpie has brewed up something special old apothecary styles. Here’s the scoop:⁣

✨ Cobalt blue glazed stoneware that’s as stunning as it is sturdy.⁣
✨ Real gold (yes, you read that right!) plated ‘poison’ design that adds a touch of luxe.⁣
✨ Comes in a fabulous gold-foiled and cobalt printed gift box—perfect for gifting or treating yourself!⁣
✨ Capacity: 330ml.⁣
✨ Dimensions: 8.5cm (diameter) x 8.5cm (height).⁣

Now, a quick note—these beauties aren’t microwave or dishwasher safe. But honestly, who microwaves tea anyway? And frankly, who cares just look at them! 😍⁣

The cherry on top? You can snag one from our apothecary—choose between the enchanting Belladonna, aka Deadly Nightshade still used by herbalists today (hands off though it’s a schedule 20 herb) or the striking Strychnine versions. ⁣

Feeling thirsty? We got you. Swing by for a brew and sip on our hand-blended herbal teas or adaptogenic coffees, all served in your very own poison mug! ☕💚 ⁣

Exciting News! Tomorrow at 8 PM, we’re getting into it with Chappers on Up Close Radio! 🎙️ Join us for an engaging chat ...
23/07/2025

Exciting News! Tomorrow at 8 PM, we’re getting into it with Chappers on Up Close Radio! 🎙️ Join us for an engaging chat about all things Herbal Medicine. 🌱 ⁣

Don’t miss out – we’ve got a special listener offer just for you! Tune in and discover how and why nature can enhance your health 🌿❤️⁣

You bring your ears, we’ll bring the rest 📅🎧

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Bideford

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Our Story

At The Sage Apothecary, we take our wisdom from Mother Nature. We're proud to say this is nothing new. After all, plants have likely been used in Herbal Medicine since before history was ever recorded. There's hard evidence that they were used by the Egyptians, too. And let's face it, Cleopatra had it goin' on. At The Sage Apothecary we have a few rules by which we live – not only do we never test on animals but we only use the highest quality, natural ingredients. And, what you see on the ingredients list is what you get. No sneaky, undeclared parabens, PEGs, petrochemicals, sulphates, additives or fragrances hiding here or there…we believe in 100% transparency. All of our products are only ever produced in small batches. They are naturally-handcrafted in the two beautiful coastal locations of Bude, Cornwall in the UK and Mount Maunganui in New Zealand - all using artisan and traditional herbal methods.