The Sage Apothecary

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The Sage Apothecary

The Sage Apothecary provides personalised holistic solutions from perfectly tailored herbal medicine prescriptions; to bespoke facials & skincare formulations. Originally founded in New Zealand in 2015, the clinic and herbal dispensary moved to the UK in 2018 bringing its natural and holistic ethos, principals, and formulations along for the ride. The Sage Apothecary is built on the unshakeable truth that everyone is unique – from their fingerprints to skin & gut microbiomes – you’re not a one size fits all solution and therefore your path to wellness shouldn’t be either. So no matter what we’re doing – whether that’s prescribing herbal medicine, designing a holistic skin treatment or formulating skincare – the bottle always starts off empty.

19/01/2026

January self-care energy is strong…⁣
January bank balance? Slightly less so.⁣
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But don’t panic — Susan and her very capable hands have got you covered.⁣
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This Full Body Immunity & Wellness Massage is your midweek reset:⁣
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45 minutes of gently warmed Ayurvedic oils, full-body tension melting, circulation boosting, immune-loving goodness. The kind of treatment that brings you back into your body and out of your head.⁣
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And because we believe self-care shouldn’t feel stressful:⁣
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£40 for 45 minutes.⁣
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Grounded. Nourishing. Deeply relaxing.⁣

Your body will thank you — and your wallet won’t hate you.⁣
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Midweek calm awaits. Book it in: https://bit.ly/WednesdayMassage 💆‍♀️❤️🌿

10/01/2026

Hey lovely souls! Just a quick note to say the apothecary is closed today because I’ve caught the lurgy. Yes, it seems even herbalists can get under the weather—shocking, I know! 😷 ⁣
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But fear not! I’ve got my trusty herbs, a killer supplement protocol and, of course, the best medicine of all: cuddles from my Lakeland Terrier, Eggs, and our resident stray superstar, Moriarty, the Pannier Market cat. 🐾❤️ ⁣
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So, while I’m taking a little time to recharge and kick this bug to the curb, I’ll be back soon—better than ever, I promise. Stay healthy out there.⁣
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Here’s a pic of M kicking back at the apothecary for some extra vibes. See you Tuesday ❤️🌿

15/12/2025

✨ Festive dates + a big thank you ✨⁣
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As we head into the festive break, all our Christmas opening times, prescription cut-offs and therapy availability are on the graphics 👇so you know exactly what’s what.⁣
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Mostly though, I just want to say thank you. To everyone who’s visited the apothecary in person or online this year — you’ve made opening this space such a wild, wonderful experience and I’m so grateful for every face I see. ❤️🌿⁣
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Gentle reminder as the festive chaos ramps up: it’s just one day. What matters is the people around you, not what’s under the tree. ⁣
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And if you don’t celebrate? Feet up, rest up, enjoy the quiet — fully approved.⁣
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Be kind to your minds, and we’ll see you on the other side of the break ✨🌙

10/12/2025

Support the Petition to Protect Medicinal Mushrooms! 🍄⁣
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Hey lovely people - the herbal community needs your help to protect your access to some pretty kick-ass shrooms.⁣
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We are urging Parliament to reform the EU Novel Foods Regulation, which currently bans traditional adaptogenic mushrooms like turkey tail and cordyceps, despite their safe use in Asia for centuries and of course, professional practice. ⁣
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Why This Matters:⁣
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- Consumer Choice: These regulations restrict access to natural health products that have supported wellness for generations.⁣
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- Cultural Inclusivity: They favour European dietary customs while sidelining valuable global traditions.⁣
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- Unfair Barriers: Small businesses face unjust obstacles, limiting your freedom to choose safe, time-tested remedies.⁣
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Key Points:⁣
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1. The 1997 cutoff date is arbitrary and ignores centuries of safe use.⁣
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2. Alcohol and to***co, known to be harmful, are permitted while beneficial mushrooms face restrictions.⁣
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3. These two traditional mushrooms are well-researched, with 3,884 documented studies on PubMed alone, highlighting their immune-supporting benefits and overall vitality.⁣
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Your Signature Matters!⁣ And if every one of you signed it would be hard to ignore.
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By signing (and sharing the petition), you advocate for fairness, autonomy, and evidence-based policies that respect both scientific research and traditional knowledge. Help us reclaim access to natural health options for you!⁣ 🤘
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👉 Sign the petition now: https://c.org/xjyczxXLm4
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Together, we can ensure that everyone has the right to choose their wellness journey! 🌱✨

04/12/2025

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🎉 Reminder! 🎉 ⁣
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We’re just a few hours away from ‘A Market Place Christmas’ happening today at 4.30pm! Our goody bags are all prepped and ready to go, just waiting for the first 20 customers. Thanks to .nootropics and .clucking.farm.devon for helping make them a real festive treat.
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Get ready for an evening filled with festive cheer, gift boxes, therapy taster sessions, live music from Tobias James, and a delicious herbal tea tasting. Don’t miss out on the chance to shop local and enjoy some holiday magic with us and our amazing neighbours 🤘
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See you soon! 🎁✨

01/12/2025

We’re stepping into full festive mode because A Market Place Christmas is happening THIS Thursday from 4.30pm — and trust me, you’ll want to be there.⁣
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Here’s what’s waiting for you inside the apothecary:⁣
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✨ Gift boxes galore (seriously, Santa’s worried)⁣
✨ Free gift wrapping — because cellotape should be illegal⁣
✨ Live music from Tobias James (yes, the composer from Clarkson’s Farm)⁣
✨ Festive herbal tea tasting to warm your winter soul⁣
✨ Goody bags for the first 20 people — because you deserve a treat too (and you’ll want to get your sticky mitts on this one)⁣
✨ Free & by-donation massage + craniosacral taster sessions (get in quick)⁣
✨ Major festive vibes⁣
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And the magic doesn’t stop with us — our lovely neighbours are joining in:⁣
⁣clucking.farm.devon , The Quirky Workshop, and … basically, Bideford is about to sleigh.⁣
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Come get your Christmas shopping blitzed in one delicious, stress-free sweep.⁣
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Thursday. 4.30pm. Bring your festive spirit (and a bag).

29/11/2025

Let’s be honest… Christmas shopping can be a full-time job. But not on my watch. ✨⁣
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Say hello to our brand-new curated gift boxes — packed with aromatherapy goodness, herbal magic, cosy treats, chocolatey delights and eco-friendly treasures. Basically: gifts that actually sleigh.⁣
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Whether you’re shopping for the tea obsessive, the candle sniffer, the chocoholic, the beauty queen, the apothecary apprentice… or the friend who’s “so hard to buy for” (lies)…we have got you covered whatever your budget.⁣
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I’ve got a box that’ll make you look like you tried waaaaay harder than you did.⁣
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Oh — and they’re discounted. Yes. Discounted. Because I’m in my festive-giving mode. 🎁✨⁣
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Stress? Wrapped. Magic? Delivered. ⁣
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Pop by the apothecary, slide into my DMs or simply visit http://bit.ly/48irNW1 to grab yours — before the elves do.⁣

25/11/2025

New in the apothecary… tiny tins of chaos 😍⁣
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We’ve summoned the cutest little grow kits and honestly? They’re doing the absolute most. They’re perfect for Christmas gifts, stocking fillers, or a little “I survived this year” treat. ⁣
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Fancy growing:⁣
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Red Hot Chili Peppers? 🌶️ ⁣
Frida-worthy flowers? 🌺 ⁣
The purrfect cat treat? 🐱 ⁣
Herbs that elevate your kitchen game? 🌿 ⁣
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The tins come fully loaded — 3 different seed varieties, soil discs, biodegradable pots and idiot-proof instructions. Stick em in the tin, scatter them in the garden, or put them in a random pot and hope for the best. Nature loves commitment issues.⁣
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And yes — we’ve got mini kits too because sometimes you want 𝘫𝘶𝘴𝘵 𝘦𝘯𝘰𝘶𝘨𝘩 responsibility:⁣
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Grow your Own Herbal Tea 🫖 ⁣
Tiny but unhinged Jalapeño Seeds chili 🌶️ ⁣
Eco Mini Basil Kit 🪴 ⁣
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Why we love them:⁣
- Eco-friendly (because we like cute AND ethical)⁣
- Organic, batch-tested seeds (they actually grow, shocking) ⁣
- Beginner friendly (no green thumb required, just vibes)⁣
- Perfect “I didn’t panic-buy this” gifts⁣
- Everything included (no running around, no crying)⁣
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Who likes socks and pants anyway? Yawn. Grow plants instead. Come have a nosey in the apothecary before they disappear… ⁣
🌶️🌿✨

14/11/2025

New goodies just landed in the apothecary — by popular demand (See? I do listen 😌)⁣
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AROMATHERAPY ROOM MIST:⁣
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Your new non-toxic bestie.⁣
High-quality essential oils + a plant-based, alcohol-free, glycol-free base = a superior scent throw without the endocrine-disrupting chaos nobody needs in their life.⁣
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Mist your pillow for dreamy sleeps, spritz your bathroom, freshen that kitchen — basically, bless your entire house. In our three signature scents: Shorebreak • Meadow • Temple⁣
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🔥 MEGA MEADOW CANDLE ⁣
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The big girl has arrived.⁣
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500ml of our bestselling Meadow scent (Lavender, Geranium + a whisper of Tea Tree).⁣
She’s nearly three times the size of our usual candles, has three cotton wicks for an equal burn, and still comes in at just £40 — the price of two regular candles, but with way more oomph. ⁣
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Clean-burning, plant-wax, hand-poured, ethical, sustainable, and absolutely not shy with the essential oils. Summer mornings + Devon countryside in one glorious glow 😍⁣
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These beauties won’t hit the website until next week, but the keen beans can get theirs early — just drop by the apothecary or slide into my DMs yeah 🌿💌

13/11/2025

Out of Office (apothecary styles) 🌿❤️⁣
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A little heads up as I’m away this Friday + Saturday at the National Institute of Medical Herbalists Annual Conference — 161 years strong!⁣
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Time to nerd out on plant power, new research, and a little herbal magic. See you soon, freshly infused with wisdom (and probably tea) 🫖

08/11/2025

Mistletoe Herbalism Workshop – Final Session of the Year! 🌿⁣
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Join us next Wednesday for the last workshop in our series, focusing on Mistletoe. Experience this unique herb through your senses and learn its fascinating traditional and scientific story.⁣
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**Date & Time:** ⁣
**12/11/25** | **5:30-7:30 PM**⁣
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Limited spots available—don’t miss your chance! For more details, hit the link: https://linktr.ee/TheSageApothecary ❤️

03/11/2025

WINTER WELLNESS WEDNESDAYS✨⁣
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Due to crazy popular demand, we’re excited to announce that Winter Wellness Wednesdays have been extended and are now available throughout ALL OF NOVEMBER! ⁣
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Enjoy a touch of midweek magic with special 45-minute full body massages for just £40 💆‍♀️🌿 ⁣
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Indulge in gently warmed Ayurvedic oils, soothing hands, and all the benefits your body needs: ⁣
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✨ Enhanced circulation ⁣
✨ Alleviated tension & stress ⁣
✨ Profound relaxation ⁣
✨ Immune system support ⁣
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It’s the ideal opportunity to pause, breathe, and nourish yourself as the colder months approach. ⁣
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Spaces are limited — reserve your midweek reset before they’re gone and prepare to embrace the season! https://linktr.ee/TheSageApothecary

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Bideford

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https://linktr.ee/TheSageApothecary

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Our Story

At The Sage Apothecary, we take our wisdom from Mother Nature. We're proud to say this is nothing new. After all, plants have likely been used in Herbal Medicine since before history was ever recorded. There's hard evidence that they were used by the Egyptians, too. And let's face it, Cleopatra had it goin' on. At The Sage Apothecary we have a few rules by which we live – not only do we never test on animals but we only use the highest quality, natural ingredients. And, what you see on the ingredients list is what you get. No sneaky, undeclared parabens, PEGs, petrochemicals, sulphates, additives or fragrances hiding here or there…we believe in 100% transparency. All of our products are only ever produced in small batches. They are naturally-handcrafted in the two beautiful coastal locations of Bude, Cornwall in the UK and Mount Maunganui in New Zealand - all using artisan and traditional herbal methods.