The Sage Apothecary

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The Sage Apothecary

The Sage Apothecary provides personalised holistic solutions from perfectly tailored herbal medicine prescriptions; to bespoke facials & skincare formulations. Originally founded in New Zealand in 2015, the clinic and herbal dispensary moved to the UK in 2018 bringing its natural and holistic ethos, principals, and formulations along for the ride. The Sage Apothecary is built on the unshakeable truth that everyone is unique – from their fingerprints to skin & gut microbiomes – you’re not a one size fits all solution and therefore your path to wellness shouldn’t be either. So no matter what we’re doing – whether that’s prescribing herbal medicine, designing a holistic skin treatment or formulating skincare – the bottle always starts off empty.

29/11/2025

Let’s be honest… Christmas shopping can be a full-time job. But not on my watch. ✨⁣
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Say hello to our brand-new curated gift boxes — packed with aromatherapy goodness, herbal magic, cosy treats, chocolatey delights and eco-friendly treasures. Basically: gifts that actually sleigh.⁣
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Whether you’re shopping for the tea obsessive, the candle sniffer, the chocoholic, the beauty queen, the apothecary apprentice… or the friend who’s “so hard to buy for” (lies)…we have got you covered whatever your budget.⁣
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I’ve got a box that’ll make you look like you tried waaaaay harder than you did.⁣
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Oh — and they’re discounted. Yes. Discounted. Because I’m in my festive-giving mode. 🎁✨⁣
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Stress? Wrapped. Magic? Delivered. ⁣
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Pop by the apothecary, slide into my DMs or simply visit http://bit.ly/48irNW1 to grab yours — before the elves do.⁣

25/11/2025

New in the apothecary… tiny tins of chaos 😍⁣
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We’ve summoned the cutest little grow kits and honestly? They’re doing the absolute most. They’re perfect for Christmas gifts, stocking fillers, or a little “I survived this year” treat. ⁣
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Fancy growing:⁣
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Red Hot Chili Peppers? 🌶️ ⁣
Frida-worthy flowers? 🌺 ⁣
The purrfect cat treat? 🐱 ⁣
Herbs that elevate your kitchen game? 🌿 ⁣
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The tins come fully loaded — 3 different seed varieties, soil discs, biodegradable pots and idiot-proof instructions. Stick em in the tin, scatter them in the garden, or put them in a random pot and hope for the best. Nature loves commitment issues.⁣
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And yes — we’ve got mini kits too because sometimes you want 𝘫𝘶𝘴𝘵 𝘦𝘯𝘰𝘶𝘨𝘩 responsibility:⁣
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Grow your Own Herbal Tea 🫖 ⁣
Tiny but unhinged Jalapeño Seeds chili 🌶️ ⁣
Eco Mini Basil Kit 🪴 ⁣
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Why we love them:⁣
- Eco-friendly (because we like cute AND ethical)⁣
- Organic, batch-tested seeds (they actually grow, shocking) ⁣
- Beginner friendly (no green thumb required, just vibes)⁣
- Perfect “I didn’t panic-buy this” gifts⁣
- Everything included (no running around, no crying)⁣
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Who likes socks and pants anyway? Yawn. Grow plants instead. Come have a nosey in the apothecary before they disappear… ⁣
🌶️🌿✨

14/11/2025

New goodies just landed in the apothecary — by popular demand (See? I do listen 😌)⁣
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AROMATHERAPY ROOM MIST:⁣
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Your new non-toxic bestie.⁣
High-quality essential oils + a plant-based, alcohol-free, glycol-free base = a superior scent throw without the endocrine-disrupting chaos nobody needs in their life.⁣
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Mist your pillow for dreamy sleeps, spritz your bathroom, freshen that kitchen — basically, bless your entire house. In our three signature scents: Shorebreak • Meadow • Temple⁣
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🔥 MEGA MEADOW CANDLE ⁣
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The big girl has arrived.⁣
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500ml of our bestselling Meadow scent (Lavender, Geranium + a whisper of Tea Tree).⁣
She’s nearly three times the size of our usual candles, has three cotton wicks for an equal burn, and still comes in at just £40 — the price of two regular candles, but with way more oomph. ⁣
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Clean-burning, plant-wax, hand-poured, ethical, sustainable, and absolutely not shy with the essential oils. Summer mornings + Devon countryside in one glorious glow 😍⁣
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These beauties won’t hit the website until next week, but the keen beans can get theirs early — just drop by the apothecary or slide into my DMs yeah 🌿💌

13/11/2025

Out of Office (apothecary styles) 🌿❤️⁣
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A little heads up as I’m away this Friday + Saturday at the National Institute of Medical Herbalists Annual Conference — 161 years strong!⁣
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Time to nerd out on plant power, new research, and a little herbal magic. See you soon, freshly infused with wisdom (and probably tea) 🫖

08/11/2025

Mistletoe Herbalism Workshop – Final Session of the Year! 🌿⁣
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Join us next Wednesday for the last workshop in our series, focusing on Mistletoe. Experience this unique herb through your senses and learn its fascinating traditional and scientific story.⁣
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**Date & Time:** ⁣
**12/11/25** | **5:30-7:30 PM**⁣
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Limited spots available—don’t miss your chance! For more details, hit the link: https://linktr.ee/TheSageApothecary ❤️

03/11/2025

WINTER WELLNESS WEDNESDAYS✨⁣
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Due to crazy popular demand, we’re excited to announce that Winter Wellness Wednesdays have been extended and are now available throughout ALL OF NOVEMBER! ⁣
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Enjoy a touch of midweek magic with special 45-minute full body massages for just £40 💆‍♀️🌿 ⁣
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Indulge in gently warmed Ayurvedic oils, soothing hands, and all the benefits your body needs: ⁣
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✨ Enhanced circulation ⁣
✨ Alleviated tension & stress ⁣
✨ Profound relaxation ⁣
✨ Immune system support ⁣
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It’s the ideal opportunity to pause, breathe, and nourish yourself as the colder months approach. ⁣
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Spaces are limited — reserve your midweek reset before they’re gone and prepare to embrace the season! https://linktr.ee/TheSageApothecary

02/11/2025

🌟Exciting news, coffee lovers🌟 ⁣
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It’s finally here: London Nootropics **Mush Love** coffee is hitting the shelves this Tuesday at the apothecary! ⁣
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Get ready to elevate your mornings with this magical brew, crafted in collaboration with the geniuses behind the viral Netflix sensation, *Fantastic Fungi*. ☕✨ ⁣
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This isn’t just any coffee—it’s your new morning ritual packed with adaptogenic goodness. Infused with Lion’s Mane, Cordyceps, and Chaga mushroom extracts, it’s like a hug for your brain and a kick for your energy! 💪🍄 ⁣
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And guess what? It’s all-natural, free from preservatives and artificial sweeteners ❤️ ⁣
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Mark your calendars, set your alarms, and get ready to fall in love with your coffee all over again. Who’s excited? 🙋‍♀️🙋‍♂️ (Spoiler alert, we are)⁣
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28/10/2025

✨There are just a few spots left for our SCENT OF SAMHAIN workshop on Friday🔥

Join us for a fun evening of incense crafting at The Sage Apothecary this Halloween. Dive into botanicals, resins, and herbal blends, then create your own custom incense to take home.

🗓 Fri, Oct 31 | 5:30–7 PM | The Sage Apothecary, Bideford

Don’t miss out — grab your spot before they go up in smoke! 👉 https://www.thesageapothecary.com/service-page/scent-of-samhaim

17/10/2025

✨ Big love to everyone who joined the Dandelion Workshop — your energy made it pure herbal heaven. 🌿❤️⁣
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Next up (because we’re not done weaving magic): SCENT OF SAMHAIN 🔥⁣
An evening of incense crafting at The Sage Apothecary this halloween. We’ll dive into botanicals, resins + ritual blends, then you’ll make your own custom incense to take home.⁣
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🗓 Fri, Oct 31 | 5:30–7 PM | The Sage Apothecary, Bideford⁣
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Spots are limited — grab yours before they go up in smoke 👉 https://www.thesageapothecary.com/service-page/scent-of-samhaim

12/10/2025

**Dandelion Herbalism Workshop – Last Few Spots! 🌿**⁣
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Join us for a special workshop focusing on Dandelion, blending shamanic tradition with modern herbal science. Experience the herb through your senses, discover its scientific story and the practical ways you can use it.⁣
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**Date & Time:** ⁣
**15/10/25 | 5:30-7:30 PM**⁣
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Don’t miss out—it has nearly sold out so limited places are available! For more details: https://www.thesageapothecary.com/service-page/herbalism-where-art-meets-science ❤️🌿

10/10/2025

A Little Heads Up, Wellness Fam! ⁣
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⁣I’m off for a family gathering at the end of October, and while I’m away, we’re shaking things up a bit at the apothecary with a little refresh. ⁣
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𝗜𝗳 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝗿𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗻’𝘁 𝗿𝘂𝗻 𝗼𝘂𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗵𝗲𝗿𝗯𝗮𝗹 𝗺𝗲𝗱𝗶𝗰𝗶𝗻𝗲, 𝗽𝗹𝗲𝗮𝘀𝗲 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗯𝘆 **𝟭𝟱𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿** 𝗯𝘆 𝗲𝗺𝗮𝗶𝗹𝗶𝗻𝗴 𝗵𝗲𝗹𝗹𝗼@𝘁𝗵𝗲𝘀𝗮𝗴𝗲𝗮𝗽𝗼𝘁𝗵𝗲𝗰𝗮𝗿𝘆.𝗰𝗼𝗺. 𝗪𝗲’𝗹𝗹 𝗯𝗲 𝗱𝗶𝘀𝗽𝗲𝗻𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝘂𝗻𝘁𝗶𝗹 **𝟭𝟴𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿**, 𝘄𝗵𝗶𝗰𝗵 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗼𝘂𝗿 𝗹𝗮𝘀𝘁 𝗱𝗮𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝗿𝗲𝗼𝗽𝗲𝗻 𝗼𝗻 **𝟮𝟵𝘁𝗵 𝗢𝗰𝘁𝗼𝗯𝗲𝗿**.⁣
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Thank you for your understanding and support. Looking forward to showing you the refreshed space when we return (it’s ok to get excited about painting a stairwell right?)⁣

25/09/2025

🌿 We’re taking a little break! The apothecary will be closed until Wednesday (October 1st). ⁣
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We can’t wait to welcome you back with fresh offerings and new vibes. See you on the flip side 🍂💚

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Bideford

Website

https://linktr.ee/TheSageApothecary

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Our Story

At The Sage Apothecary, we take our wisdom from Mother Nature. We're proud to say this is nothing new. After all, plants have likely been used in Herbal Medicine since before history was ever recorded. There's hard evidence that they were used by the Egyptians, too. And let's face it, Cleopatra had it goin' on. At The Sage Apothecary we have a few rules by which we live – not only do we never test on animals but we only use the highest quality, natural ingredients. And, what you see on the ingredients list is what you get. No sneaky, undeclared parabens, PEGs, petrochemicals, sulphates, additives or fragrances hiding here or there…we believe in 100% transparency. All of our products are only ever produced in small batches. They are naturally-handcrafted in the two beautiful coastal locations of Bude, Cornwall in the UK and Mount Maunganui in New Zealand - all using artisan and traditional herbal methods.