Reece Cycles Ltd is a bicycle distribution company. We import and distribute bicycles , parts & accessories from some of the worlds finest manufacturers.
Reece have been a cycle wholesaler since the 1930's,starting off locally and within time becoming a national distributor. The company started off being a family owned business, and today is still a family run/ owned business. We house more than five thousands of lines of Stock at our fifty five thousand square feet warehouse in Birmingham city centre.
Bicycles and cycling infrastructure are the long term keys🔑 and the solutions to all our current physical health, mental health and fiscal challenges. This will also help to build our next generations towards a healthier, simpler and happier life.
Zéfal is a French company, established in 1880, that specializes in the design and manufacture of bicycle accessories. The company introduced its bottle ranges in 1993.
01/07/2025
Health is wealth. Wealth is health. It doesn't have to cost a fortune to invest in health 🚴♀️. And the return on investment is superbly immeasurable good! Cycling also boosts all our mental health and takes children away from the screens 😊 What's not to love?❤️
Python bikes are made and priced with family in mind and supported by experienced local independent bicycle dealers.
One of our core values - Community & Environment. We give something back to the community by participation in charity donations and sponsorship.
Mini vintage donated as a raffle prize to a local primary school to help funding the school and supporting educational journey of the children. ❤️
03/06/2025
Happy World Bicycle Day!
Cycling seems to be the solution and prevention to a lot of problems that human beings are facing nowadays:
- obesity (weight loss)
- risk of heart disease, stroke, type 2 diabetes
- low impact exercise for arthritis
- immune system (strengthen immune system)
- stress, mental health (de-stress)
- global warming (zero CO2 emissions)
- overloaded with misinformation (switch off phones and go outdoor, enjoy the Mother Nature)
- inequality gap
Bicycles 🚲 are affordable and accessible, such a great invention and they give people FREEDOM!
06/05/2025
TRADE ONLY. You shop and we pick, pack and deliver to you 🛒
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We are a family run distribution company of bicycles, parts and accessories to the UK cycle trade. We import from world’s finest manufacturers and have been supplying and supporting independent bicycle dealers since 1970s.
We house more than five thousands of lines of stock at our fifty five thousand square feet warehouse in Birmingham City Centre. We offer a wide range of products with competitive pricing from children’s bikes to high end bikes and an extensive range of spares and accessories to meet all cyclist needs. Our brands includes Probike, Python, Bottecchia, SH+, Schwalbe, Duro, Alpha Plus, Weldtite, Clarks, Beto and many more.
We have dedicated and professional area account managers visiting and servicing our customers regionally. We also have friendly and knowledgeable sales team based in our Birmingham head office to support all our dealers’ enquiries and the operation is supported by our hardworking staff members from every department – from Sales and Purchasing, to Finance, Warehouse and Warranty.
Our mission
Our mission is to provide the best value cycles and ancillary products to cyclists and users via supported independent dealer network.
Our values
Our company core values that guide our culture, our products & our decision:
Integrity we are open and act with honesty as this is the foundation for building a trust relationship
Positivity we have a ‘can do’ attitude and we embrace changes and challenges
Improvement we strive to learn and look for innovation to improve on our products, ways of doing things
Accountability we take responsibility for our actions, own up to our mistakes, correct our errors and move forward
Balance we believe it is not all about work, spending time with family and friends is equally important. Work-life should be balanced
Community & Environment we give something back to the community by participation in charity donations. We aim to make a little difference by doing our parts to restore our world by reducing, reusing and recycling wherever and whenever possible.
