28/10/2025
๐ Spotlight on Community Awareness Projects โ Tackling Cancer Inequalities Across the West Midlands ๐
The West Midlands Cancer Alliance is proud to fund 17 grassroots community projects across the region. ๐
These initiatives are part of our commitment to reducing health inequalities and ensuring every community โ especially those historically underrepresented โ has access to cancer information and support. By empowering local organisations, we enable trusted voices to lead change, shape awareness, and improve early diagnosis.
โWe are proud to support projects that co-produce initiatives addressing health inequalities within our Black communities. The West Midlands is one of the most diverse regions in the country, and it is vital that our work reflects the needs of all communities. Through these projects, we aim to strengthen grassroots engagement and build meaningful partnerships, particularly in areas where uptake of cancer services has historically been lower.โ
Harvir Singh, Senior Programme Manager, Early Cancer Diagnosis.
๐ฅ Hereโs what some Integrated Care Boards and community organisations have to say:
โWe are truly grateful to the West Midlands Cancer Alliance for supporting our work. This funding has enabled Dorcas UK to raise vital awareness within the Black community, helping people feel empowered to talk about their health and access support earlier. By allowing communities to lead, this partnership ensures messages are shaped by lived experience and cultural understanding. Together, we are building trust, breaking down barriers, and creating lasting change.โ
Tricia McCallum, FGM Safeguarding Lead, Dorcas UK
โThe Allianceโs funding has been invaluable in helping us take cancer awareness directly into our communities. Staffordshire and Stoke-on-Trent ICBโs Cancer Team used funds to create monthly campaigns, empowering local people to lead conversations about cancer, break down stigma, and reach groups who may otherwise miss out on vital information. These changes will improve early diagnosis and reduce health inequalities.โ
Jodie Furby, Cancer Service Improvement Manager
โCommunity-led projects are fundamental in driving change. Those impacted by challenges are often best positioned to find solutions. By funding grassroots organisations, we help empower local communities with the resources they need, creating stronger, resilient communities and cultural understanding with a collective purpose.โ
Kafilla Munir, Cancer Partnership Improvement Manager, Birmingham and Solihull ICB
As Black History Month ends, weโre reminded that recognising, celebrating, and supporting our Black communities must continue all year. These projects show how partnership, representation, and community leadership can tackle inequalities and create lasting change.