04/11/2025
Infant formula is not toilet roll.
Let me explain.
There are lots of things in life where you get what you pay for. Meaning the more expensive a product the better quality it is. I believe this to be true of toilet roll, cheap toilet roll is crap (pardon the pun) and not comparable with a more expansive brand. I’m sure someone may disagree or have a better example, you get what I’m saying, right?
Infant formula is not toilet roll, it is tightly regulated in the UK and is all much of a muchness. If cost is a consideration in your household please know that a supermarket own brand is much the same as a more expensive brand - dispite what the manufacturer tells you in their adverts. You are not doing your baby a disservice by buying something that more comfortably sits in your household budget. An ingredient that is beneficial for a baby will be in every brand; it would be unethical and inappropriate for some brands to be inferior in make up.
And, a baby having infant formula as part or all of their diet only ever needs a stage one formula and can have your usual household milk once they have had a birthday. Follow-on milks, 6+ months, hungry baby, comfort, goodnight etc are additional products developed by manufacturers to get through a legal advertising loophole to get their brand colours on your telly. There is no evidence that these additional products have any benefit over a stage one infant formula.
As a Breastfeeding Counsellor I am here to help you reach your breastfeeding goals, whatever they are. I am also here to share information with you if you make the decision to add infant formula to your baby’s diet. I feel it’s important that parents have robust conversations about choosing, preparing and using infant formula safely.
I’m always here to answer questions and sign post to great, evidence based information.
You can find lots of unbiased, independent information here:
https://www.firststepsnutrition.org/