Young & Cooper

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We are a contemporary social media agency who can take your brand’s vision and help grow your business and deliver it into the hands of the people you want to reach.

Mother’s Day in the UK is expected to generate around £2.4 billion in spending this year.That’s a lot of flowers, cakes,...
10/03/2026

Mother’s Day in the UK is expected to generate around £2.4 billion in spending this year.

That’s a lot of flowers, cakes, meals out and thoughtful gifts.

Moments like Mother’s Day are incredibly important for independent businesses, the florists, cafés, makers, bakers and family-run restaurants who rely on these seasonal milestones throughout the year.

So if you’re planning a gift this weekend, consider swapping a few of the usual options:

• supermarket flowers → a local florist
• an Amazon purchase → something handmade from an independent maker
• a coffee chain voucher → your favourite neighbourhood café
• a big chain meal → a family-run restaurant

Small choices really do add up.

Supporting small businesses keeps communities vibrant, creative and full of character and that feels like a lovely way to celebrate the people we care about.

Source: UK Mother’s Day spending estimates reported by Retail Economics / retail industry surveys.

On International Women’s Day, it feels like the right moment to share a small update from us.Young & Cooper was built on...
08/03/2026

On International Women’s Day, it feels like the right moment to share a small update from us.

Young & Cooper was built on friendship, creativity and a shared belief in the power of great ideas. Over the past six years, we’ve had the privilege of working with brilliant clients, launching campaigns we’re proud of and building a community around thoughtful, strategic social media.

As life evolves, so do businesses. Danielle has decided to step away from the business to focus on life in Australia, and Lara will continue to take the business into its next chapter.
We are hugely grateful for everything we built together and excited for what comes next.

International Women’s Day is a reminder that progress isn’t always about moving in the same direction; sometimes it’s about supporting one another as we grow into new chapters.

Thank you to everyone who has supported Young & Cooper along the way. The story continues.🤍♥️🩷

A small confession.I’ve been a little quieter here than usual this week, yes, even social media experts trip up🤦‍♀️Insta...
27/02/2026

A small confession.

I’ve been a little quieter here than usual this week, yes, even social media experts trip up🤦‍♀️

Instagram likes us to show highlights, coffee meetings, research trips (which may or may not involve tea and cake), and pretty corners and moments that feel calm and considered.

Behind the scenes, though, client campaigns have been building momentum, ideas have been taking shape, and real life has been moving at its own pace, which sometimes means posting slips down the list. And that is absolutely ok. I have learned not to beat myself up over it.

In my former days as a PR director, we used to remind ourselves that ‘today’s news is tomorrow’s fish and chip paper’. Does anyone remember when you actually did have newspaper wrapping your chippies?!

One thing I’ve learned over the years is that consistency isn’t about never missing a post or sticking to a schedule perfectly. Nothing on social media breaks when life happens.

The work continues, progress keeps moving, and you simply pick things back up and carry on.

So here’s a little snapshot of life recently: work, thinking time, downtime, research, visiting old haunts and the small glimmers in between.

Back to it. 🙌

I’ve always been fascinated by why some visuals stop you mid-scroll while others disappear almost instantly.Walking thro...
25/02/2026

I’ve always been fascinated by why some visuals stop you mid-scroll while others disappear almost instantly.

Walking through the Wes Anderson exhibition at the Design Museum felt like a reminder that the difference is rarely luck, it’s intention. Every frame, colour, prop and typeface is carefully considered. Nothing exists without purpose, and because of that, his work is instantly recognisable before a single word is spoken.

It made me think about how we show up online as businesses.

So much focus is placed on posting more, chasing trends or keeping up with algorithms, but the brands that truly stand out tend to do something quieter.

They build a visual world. A consistent atmosphere. A feeling people come to recognise over time.

When visuals, tone and storytelling align, an online presence stops feeling like content and starts feeling like identity.

Less noise. More narrative. Sounds good to me, wouldn’t you agree?

📍Design Museum, London

So… I need glasses 🤓I am taking my inspiration from Cate Blanchett, who brings her absolute A-game to eyewear. Which loo...
19/02/2026

So… I need glasses 🤓

I am taking my inspiration from Cate Blanchett, who brings her absolute A-game to eyewear. Which look do you like? 👇

I triple-checked this because it sounds too big to be true… but the maths really is mathing.According to , around 47% of...
09/02/2026

I triple-checked this because it sounds too big to be true… but the maths really is mathing.

According to , around 47% of UK adults buy a Valentine’s gift, which is roughly 25 million people.

And the average spend? About £102 each 💸

Which means… if all those lovebirds simply swapped one big-brand purchase for a small, independent business this year (hint hint… like yours 😉), that would funnel around £2.5 BILLION straight into the hands of brilliant, creative, purpose-led UK small businesses instead of straight to Jeff Bezos & friends.

Even if just 10% of people made that switch, that’s still £250 million going to small businesses. Which is honestly pretty crazy right?

One tiny change, but a HUGE difference for the indie business world. So let’s make it happen, save this, share it to your Stories, and spread the love to small businesses this Valentine’s 💘

Oh and let us just be reminded that self-gifting on Valentine’s also counts 😉💝💋

📸 the cutest fondants and macaroons from

28/01/2026

No words to describe any of these feelings!

PSA. I have a very important meeting today at 11am. So will be on Do Not Disturb. Wish me luck 🪩🕺IYKYKAnyone else at the...
26/01/2026

PSA. I have a very important meeting today at 11am. So will be on Do Not Disturb. Wish me luck 🪩🕺
IYKYK

Anyone else at the same meeting?

When Adam Mosseri, head of Instagram, signposts a trend, you know it’s worth jumping on while it’s hot… so I opened my p...
16/01/2026

When Adam Mosseri, head of Instagram, signposts a trend, you know it’s worth jumping on while it’s hot… so I opened my phone and typed in 2016.

What came up? Mostly dogs. And thousands of photos of my four children, when they were still super cute. I was mothering kids aged five to thirteen, a very broad spectrum of needs, and life felt pretty chaotic. Four children in three different schools, endless school runs, after-school clubs and weekend activities, life was a tag team between my husband and me and the four kids. The quiet realisation that getting back into Fashion PR with a daily London commute just wasn’t realistic.

2016 was also heartbreak and healing. We lost our beloved family pet, delightfully named by the children as Minnie Winnie Queenie Cooper, far too young. By the end of the year, we’d welcomed two puppies (Betsy Bear and Wilfie) into the family, which helped mend things in its own way.

I spent most of that year in Breton stripes, leopard print and dungarees. Playing with Lego, Shopkins and Nerf gun wars. We still had a place in London, so we would spend time there visiting old haunts. I also took the kids to BGT and buzzed the buzzer!

We holidayed in North Norfolk and Croatia, somewhere we’d already fallen in love with. The photo of my five-year-old daughter and me as floating starfish was taken there, and it’s still my personal Instagram profile picture today.

Over on Instagram, Stories launched. Every filter was used. My kids and I turned ourselves into kittens and unicorns more times than I care to admit. I also seemed to enjoy turning everything black and white! And who remembers ?

But it wasn’t all fun and filters. 2016 was also the year of Brexit. And the year we lost some of my favourite musicians, George Michael, Prince and Bowie.

A messy, emotional, noisy, nostalgic year.

15/01/2026

Breaking the rules as a midlife Gen X er

15/01/2026

Who else loves an After Eight straight from the freezer? And how’s your 2026 so far?

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