Balance North East

Balance North East We want to encourage people to reduce their alcohol consumption – and reduce the impact that alcohol is having on the North East of England.

10/02/2025

“I didn’t really know anyone that didn’t drink.”

Thirty-two-year-old Evie from Newcastle realised alcohol was making her anxiety and depression much worse. Watch Evie here talk about how cutting out alcohol has made her feel so much better.

For advice and support visit https://reducemyrisk.tv/

08/02/2025

People never forget those words “you have cancer”. It’s like handing over a gr***de. Lives just implode.”

Watch Specialist Breast Care Nurse Caroline Tweedie’s message on alcohol & cancer - part of our award winning campaign. 🔽

06/02/2025

If you cut-out alcohol in January and have noticed a difference – why not keep it up?

Chris from Sunderland used to have a couple of drinks every day but once he cut-it out he realised how much better his life is without it.

Find more advice and support to cut down at www.reducemyrisk.tv

05/02/2025

We all know about risks like smoking, but what about alcohol, which is another group one carcinogen?

To highlight , we took to the streets of the North East to find out how much people know about alcohol and cancer.

We’re calling for more information on labels so people have the information they need – it’s about a Right To Know.

03/02/2025

Just like to***co, alcohol causes cancer.

It contains cancer- causing chemicals which damage cells and change hormone levels. The more you drink, the greater the risk. You can reduce your risk by reducing the amount you drink.

Find more advice and support to cut down at www.reducemyrisk.tv

“It’s everywhere – on cards, Facebook memes – all of it saying how wonderful alcohol is.” Vicki found herself on a downw...
31/01/2025

“It’s everywhere – on cards, Facebook memes – all of it saying how wonderful alcohol is.”

Vicki found herself on a downward spiral after losing her Mum, turning to alcohol to help her cope with grief.

Read her inspiring journey to becoming sober and why she thinks it’s important that there are more curbs on relentless alcohol promotion.

After the tragic death of her Mum, Viki Angel, 48, found herself on a downward spiral – drinking alcohol to cope with her grief. In 2021, Viki, from Newcastle, decided enough was enough and cut alcohol out of her life.

27/01/2025

“If you sit down and watch the football, most of the adverts are around alcohol or gambling.”

82% of people in the North East think we need action to limit children’s exposure to alcohol promotion and marketing but this is not happening.

Hear what people across the region think 🔽

26/01/2025

“There is the pressure to drink and you do want to fit in.”

Have you ever felt the pressure to drink? More and more people are choosing not to.


Alcohol is often pictured as glamorous and the perfect way to relax but the reality can be the opposite.

Listen to what people across our region have to say 🔽

25/01/2025

Ever feel like alcohol is just everywhere?

More people than ever are trying to take steps to cut down or not drink at all – it’s important to support everybody to lead healthier lives without the pressure to drink!

We asked people across the North East if they think alcohol is too readily available.

82% of North East people see alcohol as a significant problem both nationally and regionally. With alcohol deaths and li...
24/01/2025

82% of North East people see alcohol as a significant problem both nationally and regionally.

With alcohol deaths and liver disease in younger people rising and nearly 1 million hospital admissions from alcohol a year, we are calling on the Government to protect children and the most vulnerable in our communities. It’s .

: https://bit.ly/3TNh4er

23/01/2025

Only 1 in 3 people in the NE and 1 in 10 nationally are aware that alcohol causes cancer.

We think everyone has a .

Just like to***co, alcohol should carry a health warning as well as information on calories and units.

22/01/2025

After 15 years sober, Karen from Newcastle experienced a relapse triggered by an alcohol advert.

With Ireland now banning daytime alcohol advertising, she’s urging for a UK-wide plan to address alcohol’s price, promotion, and availability.

We are calling on the Government to protect people in our communities. It’s Time For Action.

21/01/2025

“In Supermarkets you walk straight through the door and alcohol is piled up in front of you.”

83% of people in the North East think we need action to limit children’s exposure to alcohol promotion and marketing but this is not happening.

Hear what people across the region think 🔽

20/01/2025

82% of people in the North East think alcohol is a big problem regionally and nationally.

With deaths, liver disease and hospital admissions rising, we spoke to people across the North East to find out what they think are the biggest issues with alcohol, from constant promotion to cheap price to easy availability.

We are calling on the Government to protect children and the most vulnerable in our communities. It’s time for action.

“When you stop drinking don’t focus on what you’re taking out, focus on what you’re putting into your life.” Viki featur...
17/01/2025

“When you stop drinking don’t focus on what you’re taking out, focus on what you’re putting into your life.”

Viki featured on BBC Radio Newcastle and shared why and how she cut alcohol out of her life.

Listen to the full interview with Viki here 👇

When Viki Angel gave up alcohol she created a community for like minded people

16/01/2025

Reducing cancer risk, better sleep and positive mental health. Just some of the benefits of cutting down on drinking alcohol. Watch Dr Charlotte Gooding share tips on cutting down and ideas if you’re aiming to reduce drinking in 2025.

Looking for a fresh start in 2025? We're hiring a Business Support Manager to join our award-winning team! This permanen...
14/01/2025

Looking for a fresh start in 2025? We're hiring a Business Support Manager to join our award-winning team!

This permanent role offers the chance to be at the heart of a groundbreaking regional to***co and alcohol programme and help save lives.

You'll play a vital role in managing finances, coordinating events, providing admin support, and helping our busy team deliver an ambitious schedule aimed at helping people in the North East to lead healthier lives.

Ready to make an impact? Apply today below 👇

bit.ly/3PqwOkQ

13/01/2025

Losing weight is one of the top motivations for people to cut our or cut down on alcohol this January.

Did you know 1 large glass of wine has as many calories as a jam doughnut? And a pint of lager the same as a slice of pizza? 😱 But there’s none of this information on the product.

Find out how many calories you are putting into your body every time you drink ⬇️

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