15/04/2026
This year’s Forget Me Not Appeal is just around the corner, when we’ll be asking everyone to wear their forget-me-not badge throughout the month of June.
This small blue flower represents remembrance, and has long been associated with dementia.
But there are a few different blue flower badges, and we’re often asked what they mean, and who can wear them. None of them mean the wearer has dementia, but here’s what they do represent:
💙 The light blue fabric flower pin is our Forget Me Not Appeal badge. Supporters of the Forget Me Not Appeal wear their badge not only to promote awareness of dementia, but also in memory of or in tribute to a loved one.
💙 Our blue metal flower pin is a symbol for anyone who wants to raise awareness of dementia and support people affected by the condition. Many organisations have flowers, ribbons and other symbols to represent their charity – this is ours.
💙 Our Dementia Friend badge is worn by individuals who have learned a bit more about dementia, what it might be like for someone living with the condition and are ready to take dementia-friendly action. Wearing this badge lets a person living with dementia know that you understand and can provide help.
If you choose to wear any of our three badges, we’d love to hear what it means to you.