Jonathan Ward

Jonathan Ward Products with purpose. Forward thinking fragrance concepts interpreted in wax, perfume, home diffusion and home mists. Up-cycled luxe..

(organic certification for our propriety wax).

Focus—*Photography by I move slowly. But necessary. For the last year or more accurately since June when I found the cou...
08/03/2026

Focus

*Photography by

I move slowly. But necessary.
For the last year or more accurately since June when I found the courage to walk back into health and fitness, each day starts the same. Move the body, meditate, work, recovery, review my day, sleep.
Simple and some might say boring. But something about repetition has gave me stability and subconsciously a quiet strength. Strength to move into rebuilding this brand.
I feel the fear and I haven’t written the plan yet : but I will feel my way peacefully into the next right step and action and get these diamonds from a hand furled into unfurled.





Awoken—*photography by  The strength that comes from taking good physical care of this one mind and one body are the ing...
08/03/2026

Awoken

*photography by

The strength that comes from taking good physical care of this one mind and one body are the ingredients to make a recipe for the future. Knowing there are no guarantees is also a firm understanding. You can drink organic beetroot juice, exercise marathons, build baby empires and life can still deliver its blows: but becoming the person who doesn’t live by “under rug swept” (you know, the place where most of Jonathan’s emotions have lived for 3 decades) is a bloody good start.





Alive—Photography by  And from an awoken state with health restored - here is the bit I hope everyone is mildly excited ...
08/03/2026

Alive


Photography by

And from an awoken state with health restored - here is the bit I hope everyone is mildly excited about. As excited as anyone can be when focused on our own journeys primarily…
This brand is about to begin a reshaping. Possibly not an immediate resurgence. But it deserves to be on shelves again instead of quietly calling from my studio shelves… with 3 new product categories ALIVE is calling.






FragranceDesig

07/03/2026

Star

When you have experienced having the world at your fingertips and felt meteoric growth from the humblest of beginnings, it can render you insecure to be at the precipice of a jumping off point.
But in the last year, I have focused on quiet growth and strengthening myself both mentally and physically to be ready for the next turn of the page.
With that comes certain insecurities and doubt … until you realise that for something to rise it has be strong enough to the climb ahead. A mountaineer would never embark upon tackling Everest without the right boots, oxygen, protective clothing and sustenance. So this time fortified with new found freedom and lots of life lessons - I am ready for the first step. From personal project to brand again.
I’m ready.

26/02/2026

“As Adam left Atlas”

A beautiful morning making the new creation as it wings its way to new homes 😊
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Adam pulled the flimsy front door open for the last time, slipping his keys beneath the threshold before turning to the ...
22/02/2026

Adam pulled the flimsy front door open for the last time, slipping his keys beneath the threshold before turning to the night sky.
Above him, a surreal blaze of lunar light seemed to offer quiet approval, guiding him toward the long road to the city where his future remained unwritten.

It was hard not to feel the past tugging at him —
cedar-wood branches with rope swings tied too loosely,
river days spent drifting on makeshift rafts, reenacting Huckleberry Finn,
the kind of memories that spark laughter long after childhood fades.

What would it be like, he wondered, trading wood for concrete, rafts for yachts, humble stews for sashimi?

His stride lengthened as the road dipped downward.
Awash with possibility, he refused to look back toward the village, afraid his courage might soften.

He was on his way.



The city did not greet Adam with noise.It greeted him with scale.Glass and steel rose like new mountains, their surfaces...
22/02/2026

The city did not greet Adam with noise.
It greeted him with scale.

Glass and steel rose like new mountains, their surfaces catching the same light that once slipped between cedar branches. But here, the air held a different rhythm — sharper, brighter, humming with possibility.

To “un-mirror” the past - I had to imagine his future.

Dry modern woods stretched upward like architecture — structured, deliberate, almost metallic in their clarity. Warm amber tones glowed beneath them, like windows alight above streets, reminders that every skyline is alive with life unfolding behind glass.

Soft suede notes followed close, intimate and human — the brush of coats in crowded rooms, the quiet warmth of proximity in a place where no one knows your history.

And then, almost playfully, a flash of brightness.

A flick of bergamot.
A shadow of cassis.
The green clarity of petitgrain.

Not nostalgia — but confidence.
Not memory — but motion.

Adam adjusted his collar, tilted his cap ever so slightly, and stepped forward into the life he had imagined long before he knew its name.

The final composition capturing memory and imagination in a singular woven balance.



When Adam finally reached the city, the past refused to loosen its childlike clutch.It lingered —with one foot in the pa...
22/02/2026

When Adam finally reached the city, the past refused to loosen its childlike clutch.
It lingered —with one foot in the past and a pen poised for the unwritten…

-*-*-*-*-*-*-*-*-*-*-*-*-*-*-*

Atlas cedar forms the spine — the dry, resinous breath of the mountains he left behind.
Woven darker threads appear with patchouli and labdanum, dense and warm, like earth still holding the day’s heat. An olfactory tether to the soil that raised him. Beeswax absolute (trace) finishes the chief accord with polish.

But memory is never purely physical.
It shifts, dissolves.

So into the structure I threaded something less tangible — molecules that dance like déjà vu,

And somewhere, almost imperceptibly, a ghost of a flower.

Not a bouquet.
Not a perfume counter bloom.
Just the faintest trace — as though once, long ago, a child pressed mountain flowers between pages, hoping their scent might last forever.

The fragrance settles here between past and future.
Not where Adam had been, and not yet where he would arrive.
Sometimes a story lies in the inbetween.

21/02/2026

Little Reveal

“As Adam left Atlas” a new concept capturing two polarising accords of cedar-wood embedded within a sensual base of pheromone and finished with ghost florals
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16/02/2026

Turkey!!

I had neglected many parts of self care over the years… my sole focus was my craft. Emotional development, mental health and physical health always came second to the pursuit of busyness… in some low level compromise, I mistook, movement and motion for progress. My art became my sense of fulfilment and relationships! Forget it.
Something shifted in 2025 and I found a new way of life. With balance replacing myopic focus. Fitness replacing fast-track fabulous. And meditation replacing medicine.
At the beginning of 2026, I took a brave step to honour the one body and one life we are given.
With unending gratitude to the team and the precision dentistry of Ulus & I became able to smile again. The team exemplify excellence at every stage of their process and changed fear into calm.
Coupled with the beautiful oceanic views of Antalya bay I consider this trip life changing. Now back to the thing you all first followed me for …. My art. Stay tuned for lots of change as we move forward into 2026 with an open heart and smile.

The Artist—For this very personal journey, we live in many guises. We don many (unusual) hats as we walk the path of lif...
10/02/2026

The Artist

For this very personal journey, we live in many guises. We don many (unusual) hats as we walk the path of life. I live, laugh and love in the artistry hat of Jonathan. It’s a very comfortable hat to wear. It’s not designer and carries no plumage — no peacocking, no majesty.

It’s a hat I’ve worn since I was six years old, when I would crawl underneath the dining room table with my pencils and a ream of A4 paper to escape the chaos of early childhood memories. The shouting at home, coupled with the bullying at school, almost laid the pebbled path of retreat into the artist’s box.

I wove that hat myself — each warp and weft cast from years of expression through pain and laughter.

So… with quiet confidence, I rest the loom as I re-thread for the year ahead. The hat will never be a flash-in-the-pan moment. It will never wear me. But by God, I am excited for the coming months of creation…





The Lover—One of the things that I had left unattended for many years was the God given gift of love. Being loved and mo...
10/02/2026

The Lover

One of the things that I had left unattended for many years was the God given gift of love. Being loved and more importantly giving love. As the road narrowed through addiction the only thing it didn’t claw from me was the God given gifts of artistry.
I abandoned even the possibility of entering into union with another soul as I pursued a narrow road solely focused on creation fuelled by addiction. For many years it worked until the inevitable moment when I felt depleted from even honouring the talent god gave me.
Something magical happened in this last year. When I started the journey of beginning to love myself. It took a long time to get here and I can genuinely say that for the first time in decades I feel one of the many characters that we wear throughout the human experience can begin to be honoured. With fitness and health at the forefront of my life, I actually like what looks back at me in the mirror. And I know I have a beautiful heart that is deserving of something exciting in the future.





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